SlideShare a Scribd company logo
1 of 185
Download to read offline
A YEAR OF SEO SPLIT
TESTING CHANGED
HOW I THOUGHT
SEO WORKED
@dom_woodman
bit.ly/testing-year
Hmm that did
nothing
Crushing
failure
Ooh traffic went up
All those links I’m building.
Hmm that did
nothing
Crushing
failure
Ooh traffic went up
How does SEO testing
work & what do you need?
Getting started & learning
how to think about testing
More than you wanted to know
about titles and metas.
Testing resource
heavy investments
Structured data &
dangerous assumptions
Risky business...
How testing changes
relationships
Conclusions
How does SEO testing
work & what do you need?
SEO split testing is template basedHere’s our example website
Home
Animals
Cats Dogs Unicorns Badgers
CatsCats
We want to test two templates for our animals pages
Cats Dogs Unicorns Badgers
CRO test - Different users, see different templates on the same pages
1
Cats Dogs Unicorns Badgers
CRO test - Different users, see different templates on the same pages
1
2
Cats BadgersDogs Unicorns
Cats Dogs
SEO test - different users see the same templates on different pages
1
2
Cats Dogs
Cats Dogs
Cats Dogs Unicorns Badgers
SEO test - different users see the same templates on different pages
1
2
Cats Dogs Unicorns Badgers
Cats Dogs Unicorns Badgers
Then we measure the change in traffic, e.g. 3% daily increase
LIABILITY
Rank
Search visibility
Total additional sessions
The fans show margin of error
The test is significant when the shaded area crosses 0
In this case it happened here:
There are two
graphs.
Control Variant
Black is organic traffic for the variant
Start date for the test
Take all the data to left and use that to make the model
The model of the variant is the blue line
We overlay them
Compare the model to the variant after the start date
In this case the black line is higher, it’s a positive test
A good model, fits with the variant before the start date
However this was my model. They don’t fit well.
How much traffic do you
need for SEO split testing?
Rule of thumb: you need roughly 1000 organic sessions a day to
the group of pages you’re testing.
@dom_woodman
That model you
just saw, only had
~60 sessions a day.
Getting started & learning
how to think about testing
1
Some fluctuation but null.
2
Before
After
10.8% decrease
3
<img src="product1.jpg" alt="Home 6 Piece Towel Bale - Geo Grey /
Zest">
A model so perfectly null I thought I had forgotten to launch it
4&5
Thought leader.
PHD in AI.
Unbearably smug.
Before:
After:
A stunning 27% drop.
A 20% drop.
Can’t write
titles for shit.
Get a testing framework
You need to be able to iterate and learn from tests. Having a
shared framework, will help with this.
@dom_woodman
You don’t need the why
Knowing the why is great (find it if you can), but you don’t need
it to take action.
@dom_woodman
More than you wanted to know
about titles and metas.
6
16
1. Reviews
2. Safety Information
Before
After
10% drop
7
Before
After
14.7% drop
Fast forward… more
tests happen.
Title tests usually change
traffic between ~5 - 15%
This stayed equivalent across site size and industry.
@dom_woodman
56% of all title tag
changes were negative
Around 37% were null and only 6% were actually positive. It’s really
hard to write a good title.
@dom_woodman
Writing titles
is just really
really hard.
You can’t stop testing
titles.
Titles exist in the context of the rest of a SERP, when everyone
copies your good title format (and they will) you’ll have to mix it
up again.
@dom_woodman
Title/meta effects typically
appear in 2-4 days.
It’s also easy to validate the changes have been picked up
because you can scrape it from the SERPS.
@dom_woodman
Heavy investment
SEO changes
8
We can render Javascript!
Javascript EnabledJavascript Disabled
Control
Javascript EnabledJavascript Disabled
Variant
6.2% increase.
5% increase
Visible content on the
initial page load matters
Although there is a lot subtlety to how Google renders JS, we
haven’t covered here.
@dom_woodman
9
No effect/negative effect
Increase of 3.1%
SEO content sometimes
helps… :(
Damn it.
@dom_woodman
The same changes have
different effects on
different sites.
This is the big one. There really isn’t best practice.
@dom_woodman
(Assuming it was topically similar). We’ve saved clients a lot of
money, by showing they could reduce content without an effect.
Reducing content on
non-article pages was
often null.
@dom_woodman
Structured data &
dangerous assumptions
10
Adding structured data to category pages
Increase of 11%
11
Increase of 11%
$$$$$$ - 150K additional
sessions a month.
How did your last year go?
12, 13,
14
Null.
Null.
Null.
The same changes have
different effects on
different sites.
This is the big one. There really isn’t best practice.
@dom_woodman
The same changes have
different effects on
different sites.
This is the big one. There really isn’t best practice.
@dom_woodman
THIS TIME I
ACTUALLY
LEARNED IT
Structured data has an
effect outside of rich
snippets
Occasionally we got big 10-15% wins on important templates, it
varied wildly and was mostly null (never negative).
@dom_woodman
Periodically re-challenge
your beliefs
I was lucky to test a successful site first. In a different order, I
might’ve given up on my hypothesis, before finding the right site.
@dom_woodman
15
Increase of 16%
16
5 star
much value
very marketer
so dollars
0.0% change. Again impressively null.
If you don’t have intent,
bells and whistles fail.
5 star rich snippets increased traffic by 16% on the right site with the
right intent. When the intent wasn’t there, they appeared, but did
nothing.
@dom_woodman
Risky business...
17
<time itemprop="dateModified" datetime="{{date}}">
Updated on: {{date}}
</time>
8% increase
Freshness does matter.
But I wouldn’t recommend faking last modified dates...
@dom_woodman
Agile testing can help
you take larger risks.
If you can measure and quickly roll out/roll back a test, you can try
things you might not normally feel comfortable doing.
@dom_woodman
How testing changes
relationships
18
BUSINESS
Synergy
Dynamic
Increase of 12%
Increase of 12%
Null. Go figure.
You don’t need to argue,
when you can test.
When you have solid testing framework and can build things quickly
and easily, testing is easier than arguing and removes arguments
from a relationship.
@dom_woodman
Also null.
Happiness isn’t just up
and to the right
Instead the focus turns to other metrics like how many tests are we
running, how can we improve the testing process.
@dom_woodman
A negative test you rolled
back is a bullet dodged
Negative tests feel like wasted time. Once you realise without
testing you probably would’ve rolled out, it feels a lot better.
@dom_woodman
You’re about to be
forced out of silos.
You’re going to need to coordinate and work tightly with product
and QA teams if you’re not already.
@dom_woodman
Conclusions
Hmm that did
nothing
Crushing
failure
Ooh traffic went up
The same changes have
different effects on
different sites.
Really can’t emphasize this one enough.
@dom_woodman
Get a testing framework.
Most tests fail or are null.
Having a framework will help you move faster and find those wins.
@dom_woodman
Testing will improve your
relationships.
You’ll have to spend less time arguing and it creates a culture of
curiosity.
@dom_woodman
Periodically re-challenge
your beliefs
You probably have some beliefs about what works or doesn’t work
which are wrong from blind chance. Re-test them.
@dom_woodman
Making changes to sections of pages
on templates
● Making SEO changes with tag
manager
● Cloud flare edge workers
● DistilledODN
General useful posts on testing
frameworks & velocity
● Hypothesis framework
● Running a weekly growth meeting
Do it yourself
How does split testing work?
● How does SEO split testing work?
Examples
● Pinterest - Demystifying SEO with
experiments
● Etsy - SEO title tag testing
Measuring SEO split tests
● Google’s original causal impact
paper
● A DIY tool for measuring SEO split
tests
● A walkthrough of the R Causal
Impact library
bit.ly/distilled-odn
bit.ly/testing-year
@dom_woodman

More Related Content

What's hot

SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
 
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...
SearchLove Boston 2018 -  Bartosz Goralewicz -  JavaScript: Looking Past the ...SearchLove Boston 2018 -  Bartosz Goralewicz -  JavaScript: Looking Past the ...
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...Distilled
 
BrightonSEO - How to use XPath with eCommerce Websites
BrightonSEO - How to use XPath with eCommerce WebsitesBrightonSEO - How to use XPath with eCommerce Websites
BrightonSEO - How to use XPath with eCommerce WebsitesJanet Plumpton
 
20 free SEO Tools you should be using - 20180829
20 free SEO Tools you should be using - 2018082920 free SEO Tools you should be using - 20180829
20 free SEO Tools you should be using - 20180829Christoph C. Cemper
 
Ecommerce SEO in 2012
Ecommerce SEO in 2012Ecommerce SEO in 2012
Ecommerce SEO in 2012Tom Critchlow
 
Split Testing for SEO - 9 Months of Learning
Split Testing for SEO - 9 Months of LearningSplit Testing for SEO - 9 Months of Learning
Split Testing for SEO - 9 Months of LearningDominic Woodman
 
SEO Checklist for Google Mobile First Index
SEO Checklist for Google Mobile First IndexSEO Checklist for Google Mobile First Index
SEO Checklist for Google Mobile First IndexErudite
 
SearchLeeds 2017 - Jon Myers - Chief Growth Officer, DeepCrawl - Prepare your...
SearchLeeds 2017 - Jon Myers - Chief Growth Officer, DeepCrawl - Prepare your...SearchLeeds 2017 - Jon Myers - Chief Growth Officer, DeepCrawl - Prepare your...
SearchLeeds 2017 - Jon Myers - Chief Growth Officer, DeepCrawl - Prepare your...Branded3
 
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...Branded3
 
Next Era of SEO: A Guide to SEO Split-Testing
Next Era of SEO: A Guide to SEO Split-TestingNext Era of SEO: A Guide to SEO Split-Testing
Next Era of SEO: A Guide to SEO Split-TestingTom Anthony
 
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...Distilled
 
Jono Alderson - Structured Data for Content Marketing
Jono Alderson - Structured Data for Content MarketingJono Alderson - Structured Data for Content Marketing
Jono Alderson - Structured Data for Content MarketingSemrush
 
The State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite ScrollThe State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite ScrollAdam Gent
 
Three site speed optimisation tips to make your website REALLY fast - Brighto...
Three site speed optimisation tips to make your website REALLY fast - Brighto...Three site speed optimisation tips to make your website REALLY fast - Brighto...
Three site speed optimisation tips to make your website REALLY fast - Brighto...Bastian Grimm
 
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEOUse Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEOGerry White
 
TFM - Using Google Tag Manager for ecom
TFM - Using Google Tag Manager for ecom TFM - Using Google Tag Manager for ecom
TFM - Using Google Tag Manager for ecom Gerry White
 
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your Logs
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsSearchLove London 2016 | Dom Woodman | How to Get Insight From Your Logs
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
 
Hreflang - why and how and why not for International SEO
Hreflang - why and how and why not for International SEOHreflang - why and how and why not for International SEO
Hreflang - why and how and why not for International SEOGerry White
 

What's hot (20)

SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...
 
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...
SearchLove Boston 2018 -  Bartosz Goralewicz -  JavaScript: Looking Past the ...SearchLove Boston 2018 -  Bartosz Goralewicz -  JavaScript: Looking Past the ...
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...
 
BrightonSEO - How to use XPath with eCommerce Websites
BrightonSEO - How to use XPath with eCommerce WebsitesBrightonSEO - How to use XPath with eCommerce Websites
BrightonSEO - How to use XPath with eCommerce Websites
 
20 free SEO Tools you should be using - 20180829
20 free SEO Tools you should be using - 2018082920 free SEO Tools you should be using - 20180829
20 free SEO Tools you should be using - 20180829
 
SEO for Large Websites
SEO for Large WebsitesSEO for Large Websites
SEO for Large Websites
 
Gaps in the algorithm
Gaps in the algorithmGaps in the algorithm
Gaps in the algorithm
 
Ecommerce SEO in 2012
Ecommerce SEO in 2012Ecommerce SEO in 2012
Ecommerce SEO in 2012
 
Split Testing for SEO - 9 Months of Learning
Split Testing for SEO - 9 Months of LearningSplit Testing for SEO - 9 Months of Learning
Split Testing for SEO - 9 Months of Learning
 
SEO Checklist for Google Mobile First Index
SEO Checklist for Google Mobile First IndexSEO Checklist for Google Mobile First Index
SEO Checklist for Google Mobile First Index
 
SearchLeeds 2017 - Jon Myers - Chief Growth Officer, DeepCrawl - Prepare your...
SearchLeeds 2017 - Jon Myers - Chief Growth Officer, DeepCrawl - Prepare your...SearchLeeds 2017 - Jon Myers - Chief Growth Officer, DeepCrawl - Prepare your...
SearchLeeds 2017 - Jon Myers - Chief Growth Officer, DeepCrawl - Prepare your...
 
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...
 
Next Era of SEO: A Guide to SEO Split-Testing
Next Era of SEO: A Guide to SEO Split-TestingNext Era of SEO: A Guide to SEO Split-Testing
Next Era of SEO: A Guide to SEO Split-Testing
 
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...
 
Jono Alderson - Structured Data for Content Marketing
Jono Alderson - Structured Data for Content MarketingJono Alderson - Structured Data for Content Marketing
Jono Alderson - Structured Data for Content Marketing
 
The State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite ScrollThe State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite Scroll
 
Three site speed optimisation tips to make your website REALLY fast - Brighto...
Three site speed optimisation tips to make your website REALLY fast - Brighto...Three site speed optimisation tips to make your website REALLY fast - Brighto...
Three site speed optimisation tips to make your website REALLY fast - Brighto...
 
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEOUse Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO
 
TFM - Using Google Tag Manager for ecom
TFM - Using Google Tag Manager for ecom TFM - Using Google Tag Manager for ecom
TFM - Using Google Tag Manager for ecom
 
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your Logs
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsSearchLove London 2016 | Dom Woodman | How to Get Insight From Your Logs
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your Logs
 
Hreflang - why and how and why not for International SEO
Hreflang - why and how and why not for International SEOHreflang - why and how and why not for International SEO
Hreflang - why and how and why not for International SEO
 

Similar to 19 Lessons I learned from a year of SEO split testing

How a year of SEO split testing changed how I thought SEO worked
How a year of SEO split testing changed how I thought SEO workedHow a year of SEO split testing changed how I thought SEO worked
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
 
Master the essentials of conversion optimization
Master the essentials of conversion optimizationMaster the essentials of conversion optimization
Master the essentials of conversion optimizationArnas Rackauskas
 
BrightonSEO: How to generate 8 million SEO test ideas - Will Critchlow
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowBrightonSEO: How to generate 8 million SEO test ideas - Will Critchlow
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowWill Critchlow
 
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...Distilled
 
Leeroy driven development
Leeroy driven developmentLeeroy driven development
Leeroy driven developmentJohn Nicholas
 
Lessons from SEO split-testing
Lessons from SEO split-testingLessons from SEO split-testing
Lessons from SEO split-testingWill Critchlow
 
Wait A Moment? How High Workload Kills Efficiency! - Roman Pickl
Wait A Moment? How High Workload Kills Efficiency! - Roman PicklWait A Moment? How High Workload Kills Efficiency! - Roman Pickl
Wait A Moment? How High Workload Kills Efficiency! - Roman PicklPROIDEA
 
Optimizing Browser Rendering
Optimizing Browser RenderingOptimizing Browser Rendering
Optimizing Browser Renderingmichael.labriola
 
Amazon Search Summit - the need for split testing in SEO
Amazon Search Summit - the need for split testing in SEOAmazon Search Summit - the need for split testing in SEO
Amazon Search Summit - the need for split testing in SEOWill Critchlow
 
Webinar 7 steps to launching yourself online fast may 30 2017
Webinar 7 steps to launching yourself online fast may 30 2017Webinar 7 steps to launching yourself online fast may 30 2017
Webinar 7 steps to launching yourself online fast may 30 2017Michelle Castillo
 
Essential Technical SEO learnings from 120+ site migrations
Essential Technical SEO learnings from 120+ site migrationsEssential Technical SEO learnings from 120+ site migrations
Essential Technical SEO learnings from 120+ site migrationsChris Green
 
Thegooglebestpracticesguide 121231052000-phpapp02
Thegooglebestpracticesguide 121231052000-phpapp02Thegooglebestpracticesguide 121231052000-phpapp02
Thegooglebestpracticesguide 121231052000-phpapp02Stephen Darori
 
2016 letter to Amazon shareholders
2016 letter to Amazon shareholders2016 letter to Amazon shareholders
2016 letter to Amazon shareholdersMatt Oh
 
Jeff Bezos' 2016 Letter to Amazon Shareholders
Jeff Bezos' 2016 Letter to Amazon ShareholdersJeff Bezos' 2016 Letter to Amazon Shareholders
Jeff Bezos' 2016 Letter to Amazon ShareholdersRazin Mustafiz
 
Amazon Jeff Bezos 2016 letter to shareholders
Amazon Jeff Bezos 2016 letter to shareholdersAmazon Jeff Bezos 2016 letter to shareholders
Amazon Jeff Bezos 2016 letter to shareholdersLaurie Ruettimann
 

Similar to 19 Lessons I learned from a year of SEO split testing (20)

How a year of SEO split testing changed how I thought SEO worked
How a year of SEO split testing changed how I thought SEO workedHow a year of SEO split testing changed how I thought SEO worked
How a year of SEO split testing changed how I thought SEO worked
 
Master the essentials of conversion optimization
Master the essentials of conversion optimizationMaster the essentials of conversion optimization
Master the essentials of conversion optimization
 
BrightonSEO: How to generate 8 million SEO test ideas - Will Critchlow
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowBrightonSEO: How to generate 8 million SEO test ideas - Will Critchlow
BrightonSEO: How to generate 8 million SEO test ideas - Will Critchlow
 
MnSearch Summit 2018 - Rob Ousbey – The Evolution of SEO: Split-Testing for S...
MnSearch Summit 2018 - Rob Ousbey – The Evolution of SEO: Split-Testing for S...MnSearch Summit 2018 - Rob Ousbey – The Evolution of SEO: Split-Testing for S...
MnSearch Summit 2018 - Rob Ousbey – The Evolution of SEO: Split-Testing for S...
 
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...
 
Leeroy driven development
Leeroy driven developmentLeeroy driven development
Leeroy driven development
 
5 truths-new
5 truths-new5 truths-new
5 truths-new
 
Grow Your Business
Grow Your BusinessGrow Your Business
Grow Your Business
 
Lessons from SEO split-testing
Lessons from SEO split-testingLessons from SEO split-testing
Lessons from SEO split-testing
 
TesTrek Notes
TesTrek NotesTesTrek Notes
TesTrek Notes
 
Wait A Moment? How High Workload Kills Efficiency! - Roman Pickl
Wait A Moment? How High Workload Kills Efficiency! - Roman PicklWait A Moment? How High Workload Kills Efficiency! - Roman Pickl
Wait A Moment? How High Workload Kills Efficiency! - Roman Pickl
 
Optimizing Browser Rendering
Optimizing Browser RenderingOptimizing Browser Rendering
Optimizing Browser Rendering
 
Amazon Search Summit - the need for split testing in SEO
Amazon Search Summit - the need for split testing in SEOAmazon Search Summit - the need for split testing in SEO
Amazon Search Summit - the need for split testing in SEO
 
Webinar 7 steps to launching yourself online fast may 30 2017
Webinar 7 steps to launching yourself online fast may 30 2017Webinar 7 steps to launching yourself online fast may 30 2017
Webinar 7 steps to launching yourself online fast may 30 2017
 
SEO: Debunking The Myths
SEO: Debunking The MythsSEO: Debunking The Myths
SEO: Debunking The Myths
 
Essential Technical SEO learnings from 120+ site migrations
Essential Technical SEO learnings from 120+ site migrationsEssential Technical SEO learnings from 120+ site migrations
Essential Technical SEO learnings from 120+ site migrations
 
Thegooglebestpracticesguide 121231052000-phpapp02
Thegooglebestpracticesguide 121231052000-phpapp02Thegooglebestpracticesguide 121231052000-phpapp02
Thegooglebestpracticesguide 121231052000-phpapp02
 
2016 letter to Amazon shareholders
2016 letter to Amazon shareholders2016 letter to Amazon shareholders
2016 letter to Amazon shareholders
 
Jeff Bezos' 2016 Letter to Amazon Shareholders
Jeff Bezos' 2016 Letter to Amazon ShareholdersJeff Bezos' 2016 Letter to Amazon Shareholders
Jeff Bezos' 2016 Letter to Amazon Shareholders
 
Amazon Jeff Bezos 2016 letter to shareholders
Amazon Jeff Bezos 2016 letter to shareholdersAmazon Jeff Bezos 2016 letter to shareholders
Amazon Jeff Bezos 2016 letter to shareholders
 

More from Dominic Woodman

SEO for Large/Enterprise Websites - Data & Tech Side
SEO for Large/Enterprise Websites - Data & Tech SideSEO for Large/Enterprise Websites - Data & Tech Side
SEO for Large/Enterprise Websites - Data & Tech SideDominic Woodman
 
How to Succeed in B2B SEO
How to Succeed in B2B SEOHow to Succeed in B2B SEO
How to Succeed in B2B SEODominic Woodman
 
Information Architecture for SEOs - Matching intent to pages & internal linki...
Information Architecture for SEOs - Matching intent to pages & internal linki...Information Architecture for SEOs - Matching intent to pages & internal linki...
Information Architecture for SEOs - Matching intent to pages & internal linki...Dominic Woodman
 
Debugging SEO - Language & Breaking Down
Debugging SEO - Language & Breaking DownDebugging SEO - Language & Breaking Down
Debugging SEO - Language & Breaking DownDominic Woodman
 
Matching Keywords to Pages - Information Architecture
Matching Keywords to Pages - Information ArchitectureMatching Keywords to Pages - Information Architecture
Matching Keywords to Pages - Information ArchitectureDominic Woodman
 
A Guide to Log Analysis with Big Query
A Guide to Log Analysis with Big QueryA Guide to Log Analysis with Big Query
A Guide to Log Analysis with Big QueryDominic Woodman
 
What is AMP and do I care?
What is AMP and do I care?What is AMP and do I care?
What is AMP and do I care?Dominic Woodman
 

More from Dominic Woodman (7)

SEO for Large/Enterprise Websites - Data & Tech Side
SEO for Large/Enterprise Websites - Data & Tech SideSEO for Large/Enterprise Websites - Data & Tech Side
SEO for Large/Enterprise Websites - Data & Tech Side
 
How to Succeed in B2B SEO
How to Succeed in B2B SEOHow to Succeed in B2B SEO
How to Succeed in B2B SEO
 
Information Architecture for SEOs - Matching intent to pages & internal linki...
Information Architecture for SEOs - Matching intent to pages & internal linki...Information Architecture for SEOs - Matching intent to pages & internal linki...
Information Architecture for SEOs - Matching intent to pages & internal linki...
 
Debugging SEO - Language & Breaking Down
Debugging SEO - Language & Breaking DownDebugging SEO - Language & Breaking Down
Debugging SEO - Language & Breaking Down
 
Matching Keywords to Pages - Information Architecture
Matching Keywords to Pages - Information ArchitectureMatching Keywords to Pages - Information Architecture
Matching Keywords to Pages - Information Architecture
 
A Guide to Log Analysis with Big Query
A Guide to Log Analysis with Big QueryA Guide to Log Analysis with Big Query
A Guide to Log Analysis with Big Query
 
What is AMP and do I care?
What is AMP and do I care?What is AMP and do I care?
What is AMP and do I care?
 

Recently uploaded

How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logonelaohaimbodi
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...shrutimishraqt
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 

Recently uploaded (20)

How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logo
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 

19 Lessons I learned from a year of SEO split testing