Successfully reported this slideshow.
Your SlideShare is downloading. ×

SEO Checklist for Google Mobile First Index

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad

Check these out next

1 of 34 Ad

SEO Checklist for Google Mobile First Index

Download to read offline

Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!

Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!

Advertisement
Advertisement

More Related Content

Slideshows for you (20)

Similar to SEO Checklist for Google Mobile First Index (20)

Advertisement

More from Erudite (20)

Advertisement

SEO Checklist for Google Mobile First Index

  1. 1. Nichola Stott Nine Things We’re Checking for a Mobile First Index nicholastott
  2. 2. @nicholastott “experiment over the coming months …and we’ll ramp up this change when we’re confident that we have a great user experience.” Webmaster Central: Nov. 16
  3. 3. Opportunity to Blow Away Competitors @nicholastott
  4. 4. Opportunity to Blow Away Competitors Site Speed 3G 19 Seconds Average Load Time >3 Seconds 53% Abandonment Time DoubleClick: SEP. 16
  5. 5. Make no assumptions Check sample in device lab 01. Check Mobile Agent/Client Handling @nicholastott
  6. 6. Little to do: •  Behavioural analysis –GA (desktop vs. mobile) •  Commercial analysis •  Speed, UX Content, UX Journey 01. Mobile Handling/Responsive @nicholastott
  7. 7. This is for you… 01. Mobile /Dynamic/Different @nicholastott
  8. 8. 02. Speed/HTTP2 @nicholastott HTTP/2
  9. 9. @nicholastott “Multiplexing is a method… by which multiple HTTP requests can be sent and responses can be received asynchronously via a single TCP connection.”   Multiplexing Tutorial: QNIMATE - Link
  10. 10. 02. Speed/HTTP2 @nicholastott HTTP/1.1 HTTP/2 Head of line – resources Multiplexed resources Priority queue – ‘educated’ guess Prioritised by type & context Queue held on client Browser to server Keep-alive – stated Keep-alive enabled default
  11. 11. 03. Speed/Front-End @nicholastott •  Image optimisation – change driver •  Google’s RAIL framework
  12. 12. 03. Speed/Front-End/Image Spriting @nicholastott Image spriting - top 5 change-driving performance improvements
  13. 13. 03. Speed/Front-End/SPRITING @nicholastott Image spriting HTTP/ 1.1 still beat HTTP/2 in these experiments. Octo: Dec 15 Link
  14. 14. 03. Speed/Front-End @nicholastott Google Developers: Link
  15. 15. 03. Speed/Front-End/RAIL @nicholastott RAIL Guideline Response Response <100ms Animation Frame 10ms (scrolling/touch drag) Idle •  Use to complete deferred work •  Keep pre-load to minimum Load Deliver <1000ms
  16. 16. 03. Speed/Front-End/RAIL @nicholastott
  17. 17. 04. Tag Handling @nicholastott Make no assumptions Check if different/dynamic
  18. 18. @nicholastott 04. Tag Handling •  Free Chrome Extension •  Analyse and fix •  Audit and compare •  Navigate to URL •  Use dev tools to spoof agent
  19. 19. @nicholastott 04. Tag Handling/GTM GTM takes tags out of inline code. Speed down = site performance up.
  20. 20. @nicholastott 05. Structured data
  21. 21. @nicholastott 20% 05. Structured data Of mobile searches are voice search SEL: May 16 Link
  22. 22. @nicholastott 05. Structured data •  Be top 3 •  Answer on the Page •  structured data for lists, tables, charts Get into Featured Snippets Featured Snippets :Rob Bucci - STAT “star wars cast” QUERY
  23. 23. @nicholastott 06. Service Workers Seek to solve biggest problem – no connectivity Replacement to AppCache Browser runs in background – separate to web page
  24. 24. @nicholastott 06. Service Workers SEE Pierre Far – Mobile SEO Guide: Link
  25. 25. @nicholastott 06. Service Workers/More Reading Service Worker API – W3C Schools Using Service Workers – Mozilla Service Workers: An Introduction - Google
  26. 26. @nicholastott 07. URL Hierarchy/Ecosystem Mobile Desktop AMP Canonical AMPAlternate Don’t Rely on Alternate/Canonical to infer hreflang!
  27. 27. @nicholastott 08. Content Experience 9.58% Higher bounce rate on mobile DoubleClick: SEP. 16
  28. 28. @nicholastott 08. Content Experience •  Use words efficiently •  Natural language helps voice and scan •  If not mobile first – then mobile smart design
  29. 29. @nicholastott “…needs to provide the user with journey(s) and functionality to complete their priority tasks .” 09. Journey Experience Think With Google
  30. 30. 09. Journey Experience @nicholastott Simple UX review and scoring system for top revenue driving landing pages/ templates if wide-range ecommerce
  31. 31. Appendix: Ten Things We’re checking 01. Mobile Handling 02. HTTP/2 03. Front End Optimisation 04. Tag Management 05. Structured Data 06. Service Workers 07. URL Hierarchy/Rel 08. Content Experience 09. Journey Experience
  32. 32. Armageddon Lost in Space Deep Impact Sphere Star Trek Insurrection Appendix: Films of 1998 Thanks for listening: Nichola Stott, theMediaFlow, Opus House Stables, Herriard, +44(0)1256 384890

×