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20 free SEO Tools you should be using - 20180829

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20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.

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20 free SEO Tools you should be using - 20180829

  1. 1. Christoph C. Cemper @cemper LinkResearchTools (LRT) 20 Free SEO Tools You should be using http://www.slideshare.net/cemper
  2. 2. #brightonseo @cemper GREAT TO BE BACK!
  3. 3. #brightonseo @cemper Hi, I am Christoph C. Cemper Links & SEO since 2003 Founder & CEO of
  4. 4. Orange Jackets and SEO
  5. 5. #brightonseo @cemper Author of “Spaghetti Code” Detangling Life and Work With Programmer Wisdom A bridge between Developers and „Other People“ Because I‘m also a developer 
  6. 6. #brightonseo @cemper 20 Tools in 20 Minutes.
  7. 7. #brightonseo @cemper First, the obvious ones
  8. 8. Google Search Console 1
  9. 9. #brightonseo @cemper Google Search Console •See manual actions! •See REAL rankings, REAL CTR •Get some Link Data. •Get MORE link data with multiple properties
  10. 10. #brightonseo @cemper Multiple properties? THIS
  11. 11. #brightonseo @cemper More Link Data from Google Search Console 1. Create multiple properties 2. Download the “Samples” from every property 3. Combine the link data manually or automated inside LinkResearchTools • Step by step tutorial: https://lrt.co/morelinkdata/b918
  12. 12. Google Analytics 2
  13. 13. Because. Yeah. I still know some people who are not using it :)
  14. 14. #brightonseo @cemper Setup Google Analytics NOW! • Combine GA data with GSC data • Many paid tools support “discovery” of “not provided” data (match of landing pages of the both tools) • WHY NOW? collect historical data!
  15. 15. Google Tag Manager 3
  16. 16. #brightonseo @cemper Setup Tag Manager – NOW! •Put your tracking scripts and squeeze page scripts and other scripts •Into GTM. NOW. •For speed. And to have them in one place. •Learn REGEX not PHP if/then/else
  17. 17. #brightonseo @cemper Free web based SEO tools
  18. 18. Keywordtool.io 4
  19. 19. #brightonseo @cemper Awesome keyword research Finds “Hidden” Keywords Using Autocomplete • Google • YouTube • Bing • Amazon • eBay • App Store • Instagram
  20. 20. Keywordtracker.io 5
  21. 21. #brightonseo @cemper Simple keyword tracking •5 domains •50 keywords •No fancy stuff •If you want to go fancy: SEOmonitor.com – 49/mo
  22. 22. #brightonseo @cemper Free desktop SEO crawlers
  23. 23. XENU 6
  24. 24. #brightonseo @cemper The mother of all desktop crawlers •Broken links + error links OK •No fancy rel-canonical issues etc. •Unlimited+Free
  25. 25. Screaming Frog 6a
  26. 26. #brightonseo @cemper •Real Free for Up to 500 URLs •Which includes canonical variations? •Going towards commercial version
  27. 27. Site Bulb 6b
  28. 28. #brightonseo @cemper Just awesome •14 day free trial •Then starting at $29/month – c’mon! •Unbelievable amount of functionality and hints •Great job!
  29. 29. #brightonseo @cemper No free web SEO crawlers
  30. 30. #brightonseo @cemper Free SEO Plugins
  31. 31. Yoast SEO 7
  32. 32. #brightonseo @cemper The “basic” setup for every Wordpress • Supported Wordpress for 10+ years • Widely distributed • Redirect management costs extra now  • Great functionality and hints • Joost de Valk always on top of SEO things
  33. 33. #brightonseo @cemper Free SEO Extensions For Chrome at least…
  34. 34. JSON-LD Tester 8
  35. 35. #brightonseo @cemperhttps://lrt.co/jsonldtester
  36. 36. Open Multiple URLs 9
  37. 37. #brightonseo @cemper Copy paste + open tons of URL https://lrt.co/multiurls/b918
  38. 38. Structured Data Testing Tool 10
  39. 39. HREF LANG Checker 11
  40. 40. #brightonseo @cemper Easy check page by page. 1. List all HREF LANG URLS 2. Check the back ref of those https://lrt.co/hreflangchecker/b918
  41. 41. JS and CSS Beautifier 12
  42. 42. Who wants to work with this?
  43. 43. #brightonseo @cemper Now I can I work! https://lrt.co/beauty/b918
  44. 44. Link Clump 13
  45. 45. #brightonseo @cemper Select by mouse + paste to Excel https://lrt.co/linkclump/b918
  46. 46. User Agent Switcher 14
  47. 47. Just a little tweak…
  48. 48. And you see a lot of cloaked stuff…
  49. 49. Keywords Everywhere 15
  50. 50. #brightonseo @cemper 1. Search Volume 2. CPC 3. Competition (Almost) EVERYWHERE https://lrt.co/keywords/b918
  51. 51. #brightonseo @cemper • Google Search • Google Trends • eBay • Answer The Public • Google Keyword Planner • Bing • Etsy • Soovle • Google Search Console • YouTube • Ubersuggest • Majestic • Google Analytics • Amazon • Keyword Shitter • Moz Open Site Explorer https://lrt.co/keywords/b918
  52. 52. #brightonseo @cemper Free SEO Extensions That LRT built - for Chrome and Firefox…
  53. 53. Link Redirect Trace 16
  54. 54. #brightonseo @cemper 1. Redirect Path 2. Page Timing 3. Total Timing 4. Indexability using HEAD, headers and robots.txt 5. (No) Follow also using HEAD and headers 6. Canonicals 7. Backlinks to page 8. Power*Trust of page 9. HTTP header details 10. IP GEO lookup 11. Cookie analysis https://lrt.co/redirecttrace/b918
  55. 55. NEW: LRT Link Checker Extension 17
  56. 56. #brightonseo @cemper 1. Links on page 2. Working Links 3. Unverified Links 4. Broken Links 5. Internal, links within my root domain, external links 6. Follow / NoFollow for every link type 7. Fancy Review and Export https://lrt.co/linkchecker/b918
  57. 57. #brightonseo @cemper 8. Full link detail and export to Excel 9. Filter by Network Status 10. Filter by Link Scope 11. Filter by Follow / NoFollow 12. Filter by keyword https://lrt.co/linkchecker/b918
  58. 58. #brightonseo @cemper 13. Hover to see details 14. See strength and trust of the target page 15. Full HTML Source Code to review 16. Blue Marker for own domains https://lrt.co/linkchecker/b918
  59. 59. LRT SEO Toolbar 18
  60. 60. #brightonseo @cemper 1. SERP Numbers 2. Exports 3. SERP Sorting 4. Domain metrics 5. Page metrics 6. Ranking Keywords 7. Referring links https://lrt.co/lrtseobar/b918
  61. 61. LRT Power*Trust 19
  62. 62. #brightonseo @cemper 1. Domain level 2. Page level metrics 3. Power*Trust for domain 4. Backlinks to domain 5. Referring domains to domain 6. Page backlinks 7. Page ref domains 8. Power*Trust for page https://lrt.co/powertrust/b918
  63. 63. #brightonseo @cemper One last thing 620
  64. 64. Get 1 of 27 Signed Books FOR FREE. AFTER THIS TALK. A bridge between Developers and „Other People“ www.spaghetticodebook.com
  65. 65. #brightonseo @cemper One more 620
  66. 66. NEW Link Conference: LRTcon The Non-Profit Link Conference in Vienna - January 25 - 2019 150 people max. All profits from LRTcon 2019 go to charity. But YOU can win a free ticket here until Oct 1 (which is also the end of the Super Early Bird Pricing) https://lrt.co/lrtcon1
  67. 67. #brightonseo @cemper ASK ME ANYTHING… Slides at https://lrt.co/b918 …even for a photo 

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