www.kcsweaterparty.com is a social-media-fueled, homegrown, no-budget benefit party.
In this presentation we share our story, and the things we've learned along the way.
Our success is in part, a big thanks to the @SMCKC community and their efforts supporting the event!
2. what I’m going to talk about
• who am i?
• our story
• learn about Operation Breakthrough
• social media tips and lessons
3.
4.
5. Ramsey Mohsen, Consultant + Social Media Strategist
• Practice Lead for Social Media at Digital Evolution Group
• Prolific video blogger, one of the first life-casters on
justin.tv, over 1 million views on YouTube, globally featured
video on YouTube home page for over three days
• Named one of Kansas City’s inaugural “twenty in their
twenties” emerging civic leaders under thirty
29. Your website isn’t good enough.
• It’s not a destination.
• Leverage the channels:
– Email
– Google Search
– Facebook
– YouTube
– Twitter
• A website is 1 component of a larger online strategy.
• You must have “outposts” for discovery.
• All roads should lead back to your website.
31. • You can’t rely on social media solely.
• It can extend and facilitate …but it doesn’t replace.
– Kansas City, “big enough to matter, small enough to care.”
• Everything is “with” but not “instead of”.
- Mitch Joel
• Storytelling still counts for a lot.
32. Tips and Lessons
• Send your emails during lunch time and NOT on a Monday.
34. Tips and Lessons
• Content is king. Make it (re)markable.
1.) Assess your content, your strengths of what you can create
given budget, time and resources. Assume “the” reporter /
blogger.
- pictures, video, text
- stories/sub-plots you can tell
- people, businesses, organizations
- top 10 lists
2.) Create your social media calendar + playbook.
3.) If you can, pre-write and/or schedule execution based on your
playbook.
36. Take advantage of your profile photo.
- 200 x 600 px of space
Tips and Lessons
37. Tips and Lessons
• Email your group copy -and- paste Facebook status
updates and Tweets to choose from.
38. “No one reads all your Tweets. Get over
yourself.”
• Twitter is like gigantic gushing stream or river of many things…
• The more you Tweet, your chance of being “noticed” in the huge river of Tweets increases.
• @replies are the “email” of Twitter.
• Time of day DOES matter.
39. Tips and Lessons
• Within the description of
each video on YouTube
place links back to your
website for more details.
• Use tags.
• YouTube =
authoritative link-back
42. this party is possible because of the generosity of others.
…like the support from @SMCKC
43.
44. • $10 will buy a book for our library.
• $20 will buy new shoes for a child.
• $85 will pay for a complete physical for an uninsured child.
• $150 will cover care for an infant for a week.
• $500 will pay for a field trip for 50 children to a museum or
theater performance.