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The No-Nonsense Nonprofit Guide to Blogging

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https://bloomerang.co/resources/webinars/

For nonprofits, blogging is a way to deepen your relationship with your supporters while expanding your influence in the community. In this webinar, consultant Dennis Fischman, author of the Communicate! blog, will show you where to begin and how to succeed.

Published in: Government & Nonprofit
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The No-Nonsense Nonprofit Guide to Blogging

  1. 1.  The  No-­‐Nonsense   Nonprofit  Guide  to   Blogging     12/10/15   1pm  Eastern   The  presentation  will  begin  shortly.
  2. 2. 3 This  presentation  is  being  recorded!  
 The  recording  and  slides  will  be  emailed  to  you.   Please  chat  in  any  questions  for  our  guest.     We  will  answer  them  in  the  formal  Q&A  session     at  the  end  of  the  presentation.   Follow  along  on  Twitter  with  #Bloomerang  @BloomerangTech.   For  best  audio  quality,  dial  in  by  phone.
 (check  your  email  for  dial-­‐in  info  from  ReadyTalk) Before  we  get  started  »
  3. 3. 3 https://bloomerang.co/demo/video
  4. 4. 3 Our  guest  presenter  » Dennis  Fischman Chief Communicator at Communicate! Consulting and the author of The No- Nonsense Nonprofit Guide to Social Media. Passionate about social change, he left a senior management position at an anti-poverty agency to teach nonprofit organizations how to make loyal friends through communications. @DennisFischman
  5. 5. The No-Nonsense Nonprofit Guide to Blogging Dennis Fischman December 10, 2015 Presented by Bloomerang
  6. 6. What we’ll be talking about • What is a blog anyway? • What blogging can do for your nonprofit • Getting started – Creating your team – Picking topics – Creating an editorial calendar – Choosing software • Making sure your blog gets read
  7. 7. Poll: Do You Blog? A. Yes, we already blog. B. Not yet, but we would like to. C. No. D. What’s a blog?
  8. 8. What is a blog anyway? • Not just a “web log” anymore! • Much more than opinion • How your supporters get to know, like, and trust your organization better online
  9. 9. What blogging can do for your nonprofit • Touch your readers’ emotions • Fascinate them • Involve them more in the issues • Give them a forum • Share your stories
  10. 10. The Most Important Reason to Write a Blog Loyal readers of your blog will become loyal supporters of your nonprofit
  11. 11. It’s All About Your Readers! Top 40 Blogging Quotes #1 Brian Clark, copyblogger.com “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”
  12. 12. Getting started • Creating your team
  13. 13. Who Should be on Your Team? • People with stories • Photographers • Artists • Writers • Tech people • Editor
  14. 14. How many bloggers? One blogger • Consistent voice More than one blogger • Range of voices
  15. 15. How many bloggers? One blogger • Consistent voice • More personal More than one blogger • Range of voices • More diverse
  16. 16. How many bloggers? One blogger • Consistent voice • More personal • Responsible/accountable More than one blogger • Range of voices • More diverse • Requires coordination
  17. 17. How many bloggers? One blogger • Consistent voice • More personal • Responsible/accountable • More likely to get stale More than one blogger • Range of voices • More diverse • Requires coordination • If one person leaves, blog goes on
  18. 18. Picking topics • Find out what your readers are interested in
  19. 19. Picking topics • Find out what your readers are interested in • Answer questions that come up in your work • Search online • Use an “idea generator”
  20. 20. Creating an editorial calendar
  21. 21. Blogging software WordPress, Blogger, or…?
  22. 22. Getting Read • Write great headlines!
  23. 23. Getting Read • Write great headlines! • Invite staff, Board, volunteers to follow
  24. 24. Getting Read • Write great headlines! • Invite staff, Board, volunteers to follow • Email your list—but WIIFM?
  25. 25. Getting Read • Write great headlines! • Invite staff, Board, volunteers to follow • Email your list—but WIIFM? • Distribute through social media
  26. 26. Getting Read • Write great headlines! • Invite staff, Board, volunteers to follow • Email your list—but WIIFM? • Distribute through social media • Follow others on social media and “get social”
  27. 27. Getting Read • Write great headlines! • Invite staff, Board, volunteers to follow • Email your list—but WIIFM? • Distribute through social media • Follow others on social media and “get social” • Use blog content in newsletters, op-eds, fundraising appeals, tweets
  28. 28. How to Tell If You’re Succeeding • Remember, you’re building loyalty • Signs of success • Measuring success – Tools – Metrics The measures we use cannot be more precise than the phenomena we’re trying to measure. -Aristotle
  29. 29. Thank you! And a special offer If you’ve enjoyed today’s webinar and you’d like to go a little deeper, I’d like to give you a free copy of my Quick Guide to Blogging. Email me! dennis@twofisch.com
  30. 30. Stay in touch! • Email: dennis@twofisch.com • Communicate! website: www.dennisfischman.com • Facebook: www.facebook.com/CommunicateConsulting • Twitter: @DennisFischman • Or call me at 617-776-4701
  31. 31. Questions?
  32. 32. https://bloomerang.co/resources •Nonprofit  Wrap-­‐Up   •Bloomerang  TV   •Bloomies •Daily  blog  post   •Weekly  webinars   •Downloadables
  33. 33. Our  next  free  webinar  » How to Raise Major Gifts — The Right Way Thursday, January 7th - 1:00pm Eastern Amy Eisenstein, ACFRE https://bloomerang.co/resources/webinars

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