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 The  No-­‐Nonsense  
Nonprofit  Guide  to  
Blogging    
12/10/15  
1pm  Eastern  
The  presentation  will  begin  shortl...
3
This  presentation  is  being  recorded!  

The  recording  and  slides  will  be  emailed  to  you.  
Please  chat  in ...
3
https://bloomerang.co/demo/video
3
Our  guest  presenter  »
Dennis  Fischman
Chief Communicator at Communicate!
Consulting and the author of The No-
Nonsen...
The No-Nonsense Nonprofit
Guide to Blogging
Dennis Fischman
December 10, 2015
Presented by Bloomerang
What we’ll be talking about
• What is a blog anyway?
• What blogging can do for your nonprofit
• Getting started
– Creatin...
Poll: Do You Blog?
A. Yes, we already blog.
B. Not yet, but we would like to.
C. No.
D. What’s a blog?
What is a blog anyway?
• Not just a “web log” anymore!
• Much more than opinion
• How your supporters get to know, like, a...
What blogging can do for your
nonprofit
• Touch your readers’ emotions
• Fascinate them
• Involve them more in the issues
...
The Most Important Reason to Write a Blog
Loyal readers of your blog will become loyal
supporters of your nonprofit
It’s All About Your Readers!
Top 40 Blogging Quotes
#1 Brian Clark, copyblogger.com
“Don’t focus on having a great blog. F...
Getting started
• Creating your team
Who Should be on Your Team?
• People with stories
• Photographers
• Artists
• Writers
• Tech people
• Editor
How many bloggers?
One blogger
• Consistent voice
More than one blogger
• Range of voices
How many bloggers?
One blogger
• Consistent voice
• More personal
More than one blogger
• Range of voices
• More diverse
How many bloggers?
One blogger
• Consistent voice
• More personal
• Responsible/accountable
More than one blogger
• Range ...
How many bloggers?
One blogger
• Consistent voice
• More personal
• Responsible/accountable
• More likely to get stale
Mor...
Picking topics
• Find out what your readers are interested in
Picking topics
• Find out what your readers are interested in
• Answer questions that come up in your work
• Search online...
Creating an editorial calendar
Blogging software
WordPress, Blogger, or…?
Getting Read
• Write great headlines!
Getting Read
• Write great headlines!
• Invite staff, Board, volunteers to follow
Getting Read
• Write great headlines!
• Invite staff, Board, volunteers to follow
• Email your list—but WIIFM?
Getting Read
• Write great headlines!
• Invite staff, Board, volunteers to follow
• Email your list—but WIIFM?
• Distribut...
Getting Read
• Write great headlines!
• Invite staff, Board, volunteers to follow
• Email your list—but WIIFM?
• Distribut...
Getting Read
• Write great headlines!
• Invite staff, Board, volunteers to follow
• Email your list—but WIIFM?
• Distribut...
How to Tell If You’re Succeeding
• Remember, you’re building loyalty
• Signs of success
• Measuring success
– Tools
– Metr...
Thank you! And a special offer
If you’ve enjoyed today’s webinar and you’d like to go a
little deeper, I’d like to give yo...
Stay in touch!
• Email: dennis@twofisch.com
• Communicate! website:
www.dennisfischman.com
• Facebook:
www.facebook.com/Co...
Questions?
https://bloomerang.co/resources
•Nonprofit  Wrap-­‐Up  
•Bloomerang  TV  
•Bloomies
•Daily  blog  post  
•Weekly  webinars...
Our  next  free  webinar  »
How to Raise Major Gifts — The Right Way
Thursday, January 7th - 1:00pm Eastern
Amy Eisenstein...
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The No-Nonsense Nonprofit Guide to Blogging Slide 1 The No-Nonsense Nonprofit Guide to Blogging Slide 2 The No-Nonsense Nonprofit Guide to Blogging Slide 3 The No-Nonsense Nonprofit Guide to Blogging Slide 4 The No-Nonsense Nonprofit Guide to Blogging Slide 5 The No-Nonsense Nonprofit Guide to Blogging Slide 6 The No-Nonsense Nonprofit Guide to Blogging Slide 7 The No-Nonsense Nonprofit Guide to Blogging Slide 8 The No-Nonsense Nonprofit Guide to Blogging Slide 9 The No-Nonsense Nonprofit Guide to Blogging Slide 10 The No-Nonsense Nonprofit Guide to Blogging Slide 11 The No-Nonsense Nonprofit Guide to Blogging Slide 12 The No-Nonsense Nonprofit Guide to Blogging Slide 13 The No-Nonsense Nonprofit Guide to Blogging Slide 14 The No-Nonsense Nonprofit Guide to Blogging Slide 15 The No-Nonsense Nonprofit Guide to Blogging Slide 16 The No-Nonsense Nonprofit Guide to Blogging Slide 17 The No-Nonsense Nonprofit Guide to Blogging Slide 18 The No-Nonsense Nonprofit Guide to Blogging Slide 19 The No-Nonsense Nonprofit Guide to Blogging Slide 20 The No-Nonsense Nonprofit Guide to Blogging Slide 21 The No-Nonsense Nonprofit Guide to Blogging Slide 22 The No-Nonsense Nonprofit Guide to Blogging Slide 23 The No-Nonsense Nonprofit Guide to Blogging Slide 24 The No-Nonsense Nonprofit Guide to Blogging Slide 25 The No-Nonsense Nonprofit Guide to Blogging Slide 26 The No-Nonsense Nonprofit Guide to Blogging Slide 27 The No-Nonsense Nonprofit Guide to Blogging Slide 28 The No-Nonsense Nonprofit Guide to Blogging Slide 29 The No-Nonsense Nonprofit Guide to Blogging Slide 30 The No-Nonsense Nonprofit Guide to Blogging Slide 31 The No-Nonsense Nonprofit Guide to Blogging Slide 32 The No-Nonsense Nonprofit Guide to Blogging Slide 33
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For nonprofits, blogging is a way to deepen your relationship with your supporters while expanding your influence in the community. In this webinar, consultant Dennis Fischman, author of the Communicate! blog, will show you where to begin and how to succeed.

The No-Nonsense Nonprofit Guide to Blogging

  1. 1.  The  No-­‐Nonsense   Nonprofit  Guide  to   Blogging     12/10/15   1pm  Eastern   The  presentation  will  begin  shortly.
  2. 2. 3 This  presentation  is  being  recorded!  
 The  recording  and  slides  will  be  emailed  to  you.   Please  chat  in  any  questions  for  our  guest.     We  will  answer  them  in  the  formal  Q&A  session     at  the  end  of  the  presentation.   Follow  along  on  Twitter  with  #Bloomerang  @BloomerangTech.   For  best  audio  quality,  dial  in  by  phone.
 (check  your  email  for  dial-­‐in  info  from  ReadyTalk) Before  we  get  started  »
  3. 3. 3 https://bloomerang.co/demo/video
  4. 4. 3 Our  guest  presenter  » Dennis  Fischman Chief Communicator at Communicate! Consulting and the author of The No- Nonsense Nonprofit Guide to Social Media. Passionate about social change, he left a senior management position at an anti-poverty agency to teach nonprofit organizations how to make loyal friends through communications. @DennisFischman
  5. 5. The No-Nonsense Nonprofit Guide to Blogging Dennis Fischman December 10, 2015 Presented by Bloomerang
  6. 6. What we’ll be talking about • What is a blog anyway? • What blogging can do for your nonprofit • Getting started – Creating your team – Picking topics – Creating an editorial calendar – Choosing software • Making sure your blog gets read
  7. 7. Poll: Do You Blog? A. Yes, we already blog. B. Not yet, but we would like to. C. No. D. What’s a blog?
  8. 8. What is a blog anyway? • Not just a “web log” anymore! • Much more than opinion • How your supporters get to know, like, and trust your organization better online
  9. 9. What blogging can do for your nonprofit • Touch your readers’ emotions • Fascinate them • Involve them more in the issues • Give them a forum • Share your stories
  10. 10. The Most Important Reason to Write a Blog Loyal readers of your blog will become loyal supporters of your nonprofit
  11. 11. It’s All About Your Readers! Top 40 Blogging Quotes #1 Brian Clark, copyblogger.com “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”
  12. 12. Getting started • Creating your team
  13. 13. Who Should be on Your Team? • People with stories • Photographers • Artists • Writers • Tech people • Editor
  14. 14. How many bloggers? One blogger • Consistent voice More than one blogger • Range of voices
  15. 15. How many bloggers? One blogger • Consistent voice • More personal More than one blogger • Range of voices • More diverse
  16. 16. How many bloggers? One blogger • Consistent voice • More personal • Responsible/accountable More than one blogger • Range of voices • More diverse • Requires coordination
  17. 17. How many bloggers? One blogger • Consistent voice • More personal • Responsible/accountable • More likely to get stale More than one blogger • Range of voices • More diverse • Requires coordination • If one person leaves, blog goes on
  18. 18. Picking topics • Find out what your readers are interested in
  19. 19. Picking topics • Find out what your readers are interested in • Answer questions that come up in your work • Search online • Use an “idea generator”
  20. 20. Creating an editorial calendar
  21. 21. Blogging software WordPress, Blogger, or…?
  22. 22. Getting Read • Write great headlines!
  23. 23. Getting Read • Write great headlines! • Invite staff, Board, volunteers to follow
  24. 24. Getting Read • Write great headlines! • Invite staff, Board, volunteers to follow • Email your list—but WIIFM?
  25. 25. Getting Read • Write great headlines! • Invite staff, Board, volunteers to follow • Email your list—but WIIFM? • Distribute through social media
  26. 26. Getting Read • Write great headlines! • Invite staff, Board, volunteers to follow • Email your list—but WIIFM? • Distribute through social media • Follow others on social media and “get social”
  27. 27. Getting Read • Write great headlines! • Invite staff, Board, volunteers to follow • Email your list—but WIIFM? • Distribute through social media • Follow others on social media and “get social” • Use blog content in newsletters, op-eds, fundraising appeals, tweets
  28. 28. How to Tell If You’re Succeeding • Remember, you’re building loyalty • Signs of success • Measuring success – Tools – Metrics The measures we use cannot be more precise than the phenomena we’re trying to measure. -Aristotle
  29. 29. Thank you! And a special offer If you’ve enjoyed today’s webinar and you’d like to go a little deeper, I’d like to give you a free copy of my Quick Guide to Blogging. Email me! dennis@twofisch.com
  30. 30. Stay in touch! • Email: dennis@twofisch.com • Communicate! website: www.dennisfischman.com • Facebook: www.facebook.com/CommunicateConsulting • Twitter: @DennisFischman • Or call me at 617-776-4701
  31. 31. Questions?
  32. 32. https://bloomerang.co/resources •Nonprofit  Wrap-­‐Up   •Bloomerang  TV   •Bloomies •Daily  blog  post   •Weekly  webinars   •Downloadables
  33. 33. Our  next  free  webinar  » How to Raise Major Gifts — The Right Way Thursday, January 7th - 1:00pm Eastern Amy Eisenstein, ACFRE https://bloomerang.co/resources/webinars
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    Dec. 14, 2015

https://bloomerang.co/resources/webinars/ For nonprofits, blogging is a way to deepen your relationship with your supporters while expanding your influence in the community. In this webinar, consultant Dennis Fischman, author of the Communicate! blog, will show you where to begin and how to succeed.

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