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How Businesses Connect In The Connected Consumer World

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Ramsey Mohsen's keynote for the #IWCA conference. Topic was regarding how businesses are using social media to improve what they do.

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How Businesses Connect In The Connected Consumer World

  1. 1. Howbusinessesconnectin the connectedconsumer world
  2. 2. about me: ramsey mohsen Director of Social Media at DEG National speaker regarding Digital Marketing/Social Media Over 6.5+ million views on YouTube Co-founder of the Travel Channel featured „Ugly Christmas Sweater Party‟ (fundraiser) Named one of Ingrams Magazine‟s “Twenty In Their Twenties”
  3. 3. Founded in 1999 in Overland Park, KS110+ associates, strategists, designers& developersTrusted partner and significant workfor global brands
  4. 4. `
  5. 5. Howbusinessesconnectin the connectedconsumer world
  6. 6. TV/LIVING#IWCA | @rm | DEGdigital.com
  7. 7. #IWCA | @rm | DEGdigital.com
  8. 8.  92% of people trust recommendations from friends, family, and strangers above any form of advertising. - Nielsen Study
  9. 9. the customer journey is evolving
  10. 10. http://briansolis.posterous.com/infographic-generation-y-and-facebook
  11. 11. mobile adoption is huge 1.2 billion apps were downloaded in the last week of December. Google confirmed that more than 3.7 million Android devices were activated over the Christmas weekend. 6.8 million new iOS and Android devices activated on Christmas Day alone, 353% increase. On Christmas Day alone, people downloaded an estimated 10 million apps per hour. 73% of men, 63% of women don‟t go 1 hour without checking their phone. #IWCA | @rm | DEGdigital.com
  12. 12. what does this mean for marketers?
  13. 13. Your website isn’ta destination.Get over yourself.
  14. 14. “ 64% of the top 25 CPG brands averaged less than 100,000 visitors per month to their websites. - Emarketer, Accenture, ComScore study ”
  15. 15. YouTube is the #2search engine in theworld. 4 billion+ hoursviewed per month.- ComScore
  16. 16. Twitter has 500 million+active users. 50% log into Twitter each day.- Twitter.com
  17. 17. Facebook has 1 billion+users. 50% login once aday. 50% use asmartphone.- Facebook.com
  18. 18. Average person has 130 friends:(8,000 >> 1,000,000) = 51% more likely to buy362% more likely to visit Southwest.com“friends of friends” = 165% are more likely togo to your .COM“The power of friends” + Ads68% likely to remember the Adx4 increase purchase intent
  19. 19. significant increase in the number of channels: #IWCA | @rm | DEGdigital.com
  20. 20. your website is not good enough. It‟s not a destination. A website is 1 component of a larger digital strategy. You must have “outposts” for discovery. All roads lead back to your website. #IWCA | @rm | DEGdigital.com
  21. 21. You need to have a digital strategy.All the digital channels should support each other. Website Google Search Email Facebook YouTube Twitter #IWCA | @rm | DEGdigital.com
  22. 22. why does social media work?
  23. 23. Ambient Intimacy
  24. 24. What is the ROI of your mom?
  25. 25. Social media is not new. It is over 15 years old.
  26. 26. social media is not just for kids.Social Networking Penetration Among Worldwide Demographic GroupsSource: comScore Media Metrix, Worldwide #IWCA | @rm | DEGdigital.com
  27. 27. regardless of age, people are connecting…Percentage of consumers with accounts on social sites: http://briansolis.posterous.com/infographic-generation-y-and-facebook #IWCA | @rm | DEGdigital.com
  28. 28. blogging case study: blogs.indium.com Engineers who blog Use buyer oriented words 6 months of blogging resulted in a 600% increase in lead-gen. Examples: “Wave Solder Flux Deactivation Temperatures Explained” “Using Integrated Preforms for Solder Fortification” #IWCA | @rm | DEGdigital.com
  29. 29. online technical documentation is the new sales.“Some offline marketing or advertisingmessage might have gotten our attention. Wewant to check up. We want to verify. We wantdetail. We want facts. Particularly fortechnical, complex products, we want to knowwhat happens AFTER we buy this thing.”- Gerry McGovern #IWCA | @rm | DEGdigital.com
  30. 30. [this is the slide before the video]
  31. 31. Are you asking your customers to… Write a Yelp review? Write a LinkedIn review? Like you on Facebook? etc.
  32. 32. Before I call my clients or send theman email, I check their Facebookupdates or Twitter feed.
  33. 33. what can social media do? Free tools make it relatively inexpensive way to generate leads and increase brand awareness Fast-paced form of communication for free, instant feedback on your product Show your customers you care by quickly responding to their ideas and concerns Follow your competitors helps you stay on top of the industry and keep your product up-to-date #IWCA | @rm | DEGdigital.com
  34. 34. there is no such thing as a [Facebook] strategy.“The goal is not to be good at social media. The goal is to begood at business because of social media.” – Jay Baerhttp://www.convinceandconvert.com/social-media-strategy/is-social-media-strategy-required-or-redundant/ #IWCA | @rm | DEGdigital.com
  35. 35. “ Social media marketing is not easy. At its core, you’re trying to market to audiences that broadly do not wish to ” be marketed to. - Jason Falls
  36. 36. Social Photos App: Frametastic
  37. 37. Free Social Scheduling tool: http://bufferapp.com
  38. 38. “ It takes more than a presence in new channels to improve customer experiences and relationships. - Brian Solis ”
  39. 39. REMEMBER!You can not solely rely on social media. It can extend and facilitate… but it doesn’t replace.
  40. 40. Thank you. Questions? www.degdigital.comwww.ramseymohsen.com @rm on Twitter
  41. 41. Facebook sucks if your friends suck.
  42. 42. The feeds. They are different.
  43. 43. Thank you. Questions? www.degdigital.comwww.ramseymohsen.com @rm on Twitter

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