Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Personal Branding In The Digital Age

1,477 views

Published on

Published in: Business, Technology
  • To get professional research papers you must go for experts like ⇒ www.HelpWriting.net ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Personal Branding In The Digital Age

  1. 1. Personal Branding in the Digital Ageby Ramsey Mohsen<br />
  2. 2. Personal Branding in the Digital Age<br />About me: Ramsey Mohsen<br />Project Lead & Web Consultant at Digital Evolution Group<br />Video blogger, blogger, former lifecaster on Justin.TV<br />
  3. 3. Personal Branding in the Digital Age<br />Where I work: Digital Evolution Group<br />9 year old e-business consultancy<br />Voted one of the best web development firms in the region (Ingram’s)<br />National and regional awards for thought leadership and results<br />
  4. 4. Personal Branding in the Digital Age<br />
  5. 5. Personal Branding in the Digital Age<br />Brand experiences you already know…<br />Celebrities<br />Work<br />Family<br />Friends<br />
  6. 6. Personal Branding in the Digital Age<br />Branding may seem simple because we see it every day, but it&apos;s hard work and it’s a mindset.<br />
  7. 7. Personal Branding in the Digital Age<br />&quot;The privilege of a lifetime is being who you are.“<br />-Joseph Campbell<br />
  8. 8. Personal Branding in the Digital Age<br />
  9. 9. // Trust and Influence<br />Level of Trust is Down<br />77 percent trust corporations less this year<br />trust in business and government at historical lows<br /> trust in news media is down in double digits<br />- 2009 Edelman TrustBarometer<br />
  10. 10. // Trust and Influence<br />Who do people trust?<br />friends, family, professionals or “experts”<br />strangers almost as much as face-to-face, especially in well-regulated environments<br />strangers considerably more than celebrities, advertising, organizational websites<br />increasingly, blogs<br />- Universal McCann Survey (September 2008)<br />
  11. 11. // Increase in Channels<br />Old Word-of-Mouth<br />New Word-of-Mouth<br />
  12. 12. Personal Branding in the Digital Age<br />+<br />
  13. 13. Personal Branding in the Digital Age<br />Build your brand, nurture your networks and they&apos;ll bear fruits.<br />
  14. 14. Personal Branding in the Digital Age<br />
  15. 15. Personal Branding in the Digital Age<br />WHY Personal Branding…?<br />...builds trust.<br />...establishes credibility.<br />...increases your &quot;findability&quot; in your social graphs and with friends and colleges.<br />...defines the relationship and tells the story.<br />...new opportunities and lead generation.<br />
  16. 16. Personal Branding in the Digital Age<br />Consistency facilitates recognition.<br /> - quality, tone, presentation.<br /> - Otterbox case example.<br />
  17. 17. Personal Branding in the Digital Age<br />Step #1<br />How would your friends describe you?<br />…people you work with?<br />…your family?<br />
  18. 18. Personal Branding in the Digital Age<br />Step #2<br /> What does Google say about you?<br /> 53% “google” others<br />Pew Internet Study ‘07<br />
  19. 19. Personal Branding in the Digital Age<br />Step #3: Define your objectives.<br />What do I want to be famous for?<br />What personal traits are your strongest, noteworthy?<br />What makes you distinctive, distinguished?<br />Is there anything that makes me remarkable in any way?<br />Come to grips with who you are NOT.<br />
  20. 20. Personal Branding in the Digital Age<br />
  21. 21. Personal Branding in the Digital Age<br />Step #4<br /> Get to work.<br /> Make a plan.<br /> Put together a plan, if it means not having a plan.<br />
  22. 22. Personal Branding in the Digital Age<br />Doing your homework takes sacrifices.<br />
  23. 23. Personal Branding in the Digital Age<br />&quot;Your life is defined by its opportunities... even the ones you miss.“<br />(from the movie &quot;Benjamin Button“)<br />
  24. 24. Personal Branding in the Digital Age<br />Step #5: Share right and share often.<br />Tell the story, so someone else isn’t telling it for you.<br />
  25. 25. Personal Branding in the Digital Age<br />Sharing Tactics and Strategies<br />“How are you doing?” shares<br />Create a blog<br />Twitter, Facebook and Linkedin<br />Establish your email network<br />
  26. 26. Personal Branding in the Digital Age<br />Step #6<br />Water those trees.<br /> Be helpful<br />Invest in social capital<br />Comment frequently<br />@real interactions<br />
  27. 27. Personal Branding in the Digital Age<br />To achieve success you need to continuously learn, evaluate and adapt.<br />
  28. 28. Personal Branding in the Digital Age<br />TIPS<br />Create a homebase online (blog, facebookpage, website)<br />Ensure your online profiles reflect your personal brand strategy<br />&quot;Create&quot; as frequently as you can<br />Consistency, consistency, consistency<br />
  29. 29. Personal Branding in the Digital Age<br />You can do this!<br />

×