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Personal Branding In The Digital Age

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Personal Branding In The Digital Age

  1. 1. Personal Branding in the Digital Ageby Ramsey Mohsen<br />
  2. 2. Personal Branding in the Digital Age<br />About me: Ramsey Mohsen<br />Project Lead & Web Consultant at Digital Evolution Group<br />Video blogger, blogger, former lifecaster on Justin.TV<br />
  3. 3. Personal Branding in the Digital Age<br />Where I work: Digital Evolution Group<br />9 year old e-business consultancy<br />Voted one of the best web development firms in the region (Ingram’s)<br />National and regional awards for thought leadership and results<br />
  4. 4. Personal Branding in the Digital Age<br />
  5. 5. Personal Branding in the Digital Age<br />Brand experiences you already know…<br />Celebrities<br />Work<br />Family<br />Friends<br />
  6. 6. Personal Branding in the Digital Age<br />Branding may seem simple because we see it every day, but it&apos;s hard work and it’s a mindset.<br />
  7. 7. Personal Branding in the Digital Age<br />&quot;The privilege of a lifetime is being who you are.“<br />-Joseph Campbell<br />
  8. 8. Personal Branding in the Digital Age<br />
  9. 9. // Trust and Influence<br />Level of Trust is Down<br />77 percent trust corporations less this year<br />trust in business and government at historical lows<br /> trust in news media is down in double digits<br />- 2009 Edelman TrustBarometer<br />
  10. 10. // Trust and Influence<br />Who do people trust?<br />friends, family, professionals or “experts”<br />strangers almost as much as face-to-face, especially in well-regulated environments<br />strangers considerably more than celebrities, advertising, organizational websites<br />increasingly, blogs<br />- Universal McCann Survey (September 2008)<br />
  11. 11. // Increase in Channels<br />Old Word-of-Mouth<br />New Word-of-Mouth<br />
  12. 12. Personal Branding in the Digital Age<br />+<br />
  13. 13. Personal Branding in the Digital Age<br />Build your brand, nurture your networks and they&apos;ll bear fruits.<br />
  14. 14. Personal Branding in the Digital Age<br />
  15. 15. Personal Branding in the Digital Age<br />WHY Personal Branding…?<br />...builds trust.<br />...establishes credibility.<br />...increases your &quot;findability&quot; in your social graphs and with friends and colleges.<br />...defines the relationship and tells the story.<br />...new opportunities and lead generation.<br />
  16. 16. Personal Branding in the Digital Age<br />Consistency facilitates recognition.<br /> - quality, tone, presentation.<br /> - Otterbox case example.<br />
  17. 17. Personal Branding in the Digital Age<br />Step #1<br />How would your friends describe you?<br />…people you work with?<br />…your family?<br />
  18. 18. Personal Branding in the Digital Age<br />Step #2<br /> What does Google say about you?<br /> 53% “google” others<br />Pew Internet Study ‘07<br />
  19. 19. Personal Branding in the Digital Age<br />Step #3: Define your objectives.<br />What do I want to be famous for?<br />What personal traits are your strongest, noteworthy?<br />What makes you distinctive, distinguished?<br />Is there anything that makes me remarkable in any way?<br />Come to grips with who you are NOT.<br />
  20. 20. Personal Branding in the Digital Age<br />
  21. 21. Personal Branding in the Digital Age<br />Step #4<br /> Get to work.<br /> Make a plan.<br /> Put together a plan, if it means not having a plan.<br />
  22. 22. Personal Branding in the Digital Age<br />Doing your homework takes sacrifices.<br />
  23. 23. Personal Branding in the Digital Age<br />&quot;Your life is defined by its opportunities... even the ones you miss.“<br />(from the movie &quot;Benjamin Button“)<br />
  24. 24. Personal Branding in the Digital Age<br />Step #5: Share right and share often.<br />Tell the story, so someone else isn’t telling it for you.<br />
  25. 25. Personal Branding in the Digital Age<br />Sharing Tactics and Strategies<br />“How are you doing?” shares<br />Create a blog<br />Twitter, Facebook and Linkedin<br />Establish your email network<br />
  26. 26. Personal Branding in the Digital Age<br />Step #6<br />Water those trees.<br /> Be helpful<br />Invest in social capital<br />Comment frequently<br />@real interactions<br />
  27. 27. Personal Branding in the Digital Age<br />To achieve success you need to continuously learn, evaluate and adapt.<br />
  28. 28. Personal Branding in the Digital Age<br />TIPS<br />Create a homebase online (blog, facebookpage, website)<br />Ensure your online profiles reflect your personal brand strategy<br />&quot;Create&quot; as frequently as you can<br />Consistency, consistency, consistency<br />
  29. 29. Personal Branding in the Digital Age<br />You can do this!<br />

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