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12 days of Christmas marketing ideas and tips

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The festive season is a time for cheer but it's also a crucial sales time for businesses. In 2014, Australians spent $45 billion in the lead-up to Christmas. Make this Christmas a great one for your business with our 12 Days of Christmas guide.

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12 days of Christmas marketing ideas and tips

  1. 1. TIPS M A R K E T I N G I D E A S A N D T I P S
  2. 2. ...AND IT’S ALSO A CRUCIAL SALES TIME FOR BUSINESSES. THE FESTIVE SEASON IS A TIME FOR CHEER…
  3. 3. MAKE THIS CHRISTMAS A GREAT ONE FOR YOUR BUSINESS WITH OUR IN 2014, AUSTRALIANS SPENT $45 BILLION IN THE LEAD-UP TO CHRISTMAS.
  4. 4. 1ON THE FIRST DAY OF CHRISTMAS…
  5. 5. CREATE LIMITED EDITION SEASONAL OFFERS TO DRIVE SALES. SERVICE Lock in revenue for the next year with bonus hours for six or 12 month contracts. SERVICE-BASED BUSINESS: Add value with bonus gifts for purchases made over Christmas. PRODUCT-BASED BUSINESS:
  6. 6. SALE SALE SALE SALE SALE TIP: Don’t forget Boxing Day! Australians spend over $2 billion on Boxing Day sales alone.
  7. 7. 2ON THE SECOND DAY OF CHRISTMAS…
  8. 8. Simply changing the colours of your brochures, social media images, email newsletters and website can generate that christmas feel. ADAPT CURRENT ASSETS FOR THE CHRISTMAS PERIOD.
  9. 9. ON THE THIRD DAY OF CHRISTMAS… 3
  10. 10. PREPARE A MULTICHANNEL MARKETING PLAN. Now that you’ve got your offer and marketing assets in place, it’s time to put together your MARKETING PLAN FOR THE CHRISTMAS SEASON…
  11. 11. ...AND IT’S ALL ABOUT TIMING.
  12. 12. GET THE WORD OUT IN OCTOBER TO SECURE EARLY-BIRD SALES AND BUILD BRAND AWARENESS Spend the majority of your Christmas marketing budget in December to drive sales at a crucial time. Ramp up marketing efforts early to secure contracts before offices shut in December and January. PRODUCT BASED BUSINESSES: SERVICE BASED BUSINESSES:
  13. 13. 4ON THE FOURTH DAY OF CHRISTMAS…
  14. 14. USE EMAIL MARKETING TO AMPLIFY YOUR CHRISTMAS OFFERS AND DRIVE EARLY SALES. Begin your email marketing now to secure presales and adapt messaging as it gets closer to key sales periods.
  15. 15. MARKETING PLAN OFFERS Make sure your email marketing is in line with your overarching marketing plan. PUSH OUT OFFERS AT THE SAME TIME on your website for maximum impact.
  16. 16. 5ON THE FIFTH DAY OF CHRISTMAS…
  17. 17. EVERYONE’S INBOX BECOMES AS STUFFED AS A TURKEY AS THE YEAR DRAWS TO A CLOSE. EMAIL MARKETING IS ESSENTIAL, BUT DIRECT MAIL WILL HELP DRIVE HOME YOUR CHRISTMAS MARKETING EFFORTS. USE DIRECT MAIL
  18. 18. 6ON THE SIXTH DAY OF CHRISTMAS…
  19. 19. TREAT CLIENTS TO A SPECIAL EVENT. TOUCH BASE WITH LOYAL CLIENTS AND DRIVE NEW BUSINESS WITH A SPECIAL EVENT IN THE LEAD-UP TO CHRISTMAS.
  20. 20. MOST CHRISTMAS PARTIES HAPPEN IN DECEMBER, SO PLAN AROUND THIS WITH AN EVENT IN MID TO LATE NOVEMBER. NOV DEC
  21. 21. 7ON THE SEVENTH DAY OF CHRISTMAS…
  22. 22. CONNECT WITH CLIENTS VIA THE RIGHT SOCIAL MEDIA PLATFORM TO BUILD LOYALTY.
  23. 23. SOCIAL MEDIA CALENDAR 4 5 6 7 8 9 10 1 2 3 11 12 13 14 15 16 17 25 26 27 29 30 31 1 18 19 20 21 22 23 24 Create a dedicated social media calendar for Christmas and schedule in key dates to your planning when you won’t be in the office.
  24. 24. SOCIAL MEDIA CALENDAR 4 5 6 7 8 9 10 1 2 3 11 12 13 14 15 16 17 25 26 27 29 30 31 1 18 19 20 21 22 23 24 Create a dedicated social media calendar for Christmas and schedule in key dates to your planning when you won’t be in the office. 25 26 1 CHRISTMAS AND NEW YEAR POSTS ARE A MUST.
  25. 25. ND NEW YEAR MUST. 8ON THE EIGHTH DAY OF CHRISTMAS…
  26. 26. USE SOCIAL MEDIA AS A TOOL FOR PROMOTING HOLIDAY SPECIALS Social media platforms such as Facebook and Instagram aren’t just great tools for connecting with clients. Share offers in the lead-up to Christmas and amplify your posts for extra reach.
  27. 27. 9ON THE NINTH DAY OF CHRISTMAS…
  28. 28. A festive competition can help drive brand awareness for prospective clients, or retain the loyalty of existing ones. Use your competition to help reach KPIs during this period. CREATE A HOLIDAY-THEMED COMPETITION. PRIZES NEW CLIENTS EXISTING CLIENTS
  29. 29. SHARE INCREASE BRAND AWARENESS? Reward clients for sharing. INCREASE SALES ON A CERTAIN PRODUCT? Use your competition to drive these sales. ATTRACT NEW CLIENTS? Your competition is an incentive for them to buy now. WANT TO…
  30. 30. 10ON THE TENTH DAY OF CHRISTMAS…
  31. 31. Merry Christmas Stay top of mind with Christmas cards and gifts. Embrace the spirit of giving this holiday season and boost client loyalty with personalised cards or gifts. A LITTLE GESTURE GOES A LONG WAY. STAY TOP OF MIND WITH CHRISTMAS CARDS AND GIFTS.
  32. 32. 11ON THE ELEVENTH DAY OF CHRISTMAS…
  33. 33. REFLECT ON THE YEAR AND PLAN FOR THE NEXT. THE HOLIDAY SEASON IS ABOUT CELEBRATING THE END OF THE YEAR, AND PREPARING FOR THE NEXT. USE THIS TIME TO CONNECT WITH YOUR CLIENTS AND FIND OUT HOW THE YEAR WAS FOR THEM.
  34. 34. PUT TOGETHER A QUICK SURVEY AND SEND IT WITH A PERSONALISED EMAIL TO CLIENTS… ...THEN SEND THEM A CHRISTMAS CARD AND GIFT A FEW WEEKS LATER FOR MAXIMUM IMPACT. SURVEY
  35. 35. 12ON THE TWELFTH DAY OF CHRISTMAS…
  36. 36. Whether it’s acting on some of the feedback you received from clients or launching a new website and app, make sure you have a plan to communicate this with your clients as well as across social media, email newsletters and direct mail. MAKE PLANS FOR THE NEW YEAR
  37. 37. CONTACT SNAP FOR ALL YOUR CHRISTMAS MARKETING NEEDS. WANT TO MAKE AN IMPACT THIS HOLIDAY SEASON?

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