Radio Profile of Big FM 101.2 mhz, based in Pokhara, Nepal.

1. lau Pkm=Pd= !)!=@ d]ufxh{ M
Ps cWoog
lqe'jg ljZjljBfno
:gfts tx t]>f] jif{sf] /]l8of] kqsfl/tf
(JMC 305) sf]
k|of]ufTds k/LIffsf] nflu tof/ kfl/Psf]
/]l8of] ljj/0f (Radio Profile)
k|:t'tstf{
/lj/fh a/fn
:gfts tx t]>f] jif{
/Tg/fHonIdL SofDk;, sf7df8f}F
@)^&

2. kl/ro (Introduction)M
:gfts tx t]>f] jif{sf] /]l8of] kqsfl/tf -JMC 305_ sf] k|of]ufTds k/LIff cGt{ut xfdLn]
s'g} Ps /]l8of] :6]; gsf] ljj/0f -Radio Profile_ tof/ kfg{'k5{ . ; f] k|ofhgsf] nflu of]
cWoogstf{n] sf:sL lhNnfsf] kf]v/fl:yt lau Pkm=Pd= !)!=@ d]ufxh{ 5fg]sf] lyof] .
cGt/fli6«o cg'; Gwfg ; +:yf AC Neilson n] lj=; = @)^^ ; fndf u/]sf] cWoog1 n] kf]v/f
pkTosf / cf; kf; sf ^* k|ltzt >f]tfn] lau Pkm=Pd= nfO{ klxnf] /f]hfOdf /fv]sf]
tYofÍ k|:t't u/]sf] lyof] .2 pQm cWoogn] lau Pkm=Pd= sf] sfo{qmd …cfpg'; , lhTg'; /
hfg'; -cflhhf_Ú ; a}eGbf a9L ; 'lgg] sfo{qmd ePsf] hgfPsf] lyof] . /]l8of] k|f]kmfOn
lgd{f0fsf nflu lau Pkm=Pd= 5gf]6sf] cfwf/ klg olx xf] .
kf]v/f pkTosfdf P3f/f} /]l8of]sf ?kdf k|; f/0f cf/De u/]sf] lau Pkm= Pd= n] aNn
klxnf] jflif{sf]T; a dgfPsf] 5 . t/ rrf{ -Popularity_ / >f]tf ; +Vof -Audience Volume_
sf cfwf/df w]/} km8sf] df/]sf] 5 . kl5Nnf] k6s kf]v/fdf ul/Psf] ldl8of cg'; Gwfgsf]
glthfn] o; }sf] ; Í]t u/]sf] 5 .
of] cWoogstf{ cWoogsf nflu @)^& ebf} !* ut]b]vL @$ ut]; Dd kf]v/fdf lyof] . Ps
xKtf; Dd ul/Psf] of] cWoog n3' cg'; Gwfg -mini-research_ xf] . k/LIff s]lGb|t eP/
tof/ ul/Psf] ePklg of] cWoogn] ; dfrf/ Kofs]lhª / k|; f/0f, sfo{qmd pTkfbg, >f]tf
; xefuLtfsf cfwf/sf af/]df s]xL tYo kQf nufpg] cfzf ug{ ; lsG5 .
k[i7e"dL (Background)M
kf]v/fdf pkTosf / cf; kf; sf If]qdf xfn /]l8of] g]kfn ; lxt !$ j6f /]l8of] ; 'Gg
; lsG5 . # cf]6f Pkm=Pd= /]l8of] sf7df8f}af6 l/n] k|; f/0f x'G5g eg] afsL !) cf]6f
/]l8of] kf]v/f af6 g} k|; f/0f x'G5g . Ps aif{cl3 hlta]nf lau Pkm=Pd !)!=@ d]ufxh{n]
k|; f/0f cf/De u¥of], Tolta]nf kf]v/fdf !) cf]6f Pkm=Pd= /]l8of] sf7df8f}af6 k|; f/0f
e}/x]sf lyP .
P3f/f} /]l8of]sf] ?kdf kf]v/faf6 k|; f/0f cf/De u/]sf] lau Pkm=Pd= sf] 8]9 aif{sf] ofqf
5f]6f] ePklg k|ult pGd'v b]lvG5 .
lau Pkm=Pdsf] k|; f/0f ; +:yf kf]v/f a|f]8sfl:6ª sDkgL k|f=ln= xf] . kf]v/f a|f]8sfl:6ª
sDkgL -PBC_ sf] :yfkgf ; g @))* sf] ; ]K6]Da/df ePsf] lyof] . em08} & dlxgfsf]
1
/fli6«o cf}wf]lus Aofkf/ d]nf, @)^^ df (*& hgfdf ul/Psf] .
2
Official website of Big FM 101.2 MHZ www.fmbig.com

3. kl/>d / tof/L kl5 @))( dfr{df PBC n] /]l8of] ; ~rfng ug{ ; s]sf] lyof] . & hgfsf]
…lau af]8{Ú / ^ hgfsf] …lau k|df]6/Ú ; lxtsf] of] ; d"x kf]v/fsf] ldl8of Joj; fodf hd]/}
nfu]sf] 5 .
kf]v/fsf] gof ; 8ssf] Ps 3/ ef8fdf lnO{ ; ~rflnt of] /]l8of]df sfo{qmd ljefu,
; dfrf/ ljefu / ahf/ ljefu u/L ltg laefux? /x]sf 5g . laxfg % ah] b]vL
dWo/ftsf] !@ ah]; Dd !( 306f k|; f/0f x'g] of] /]l8of] x/]s 306f ; dfrf/ a'n]l6g …lau
Go"hÚ klg k|; f/0f ub}{ cfO/x]sf] 5 .
xfn /]l8of]df ; dfrf/ tyf sfo{qmd pTkfbg÷k|; f/0fdf !@ hgf, k|fljlws # hgf, uf8{ #
hgf / dfs{]l6ªdf ^ hgf u/L @$ hgf sd{rf/L 5g . /]l8of]df nufgLstf{ b]vL sfo{qmd
pTkfbg; Dd ; j}hgf o'jfx?g} 5g .
sf:sL, tgx', :ofªhf, ndh'Ë , uf]vf{, kj{t, jfUn'Ë / k[YjL /fhdfu{nfO{ /]l8of]n] cfˆgf]
nlIft If]q -Target Coverage_ dfg]sf] 5 . sf:sL, tgx', uf]vf{, ndh'Ë , :ofªhf / kj{tdf
/]l8of] :ki6 (Fully) ; 'Gg ; lsG5 eg] afUn'ª, DofUbL, dgfª, wflbª, lrtjg, /; 'jf,
g'jfsf]6, slkna:t', gjnk/f; L, u'NdL, c3f{vfrL / kfNkfdf klg cf+lzs -Partially_ ; 'Gg
; lsg] /]l8of]df cfpg] kq, kmf]g, SMS af6 a'emg ; lsG5 .
em08} %) nfv >f]tf; +Vof ePsf] /]l8of]sf] bfaL 5 eg] ! xhf/ eGbf a9L >f]tfn] b}lgs
k|ToIf ; xeflutf hgfpg] /]l8of]sf] egfO 5 .
/]l8of]n] ; dfrf/ a'n]l6g -Informative_, cGtjftf{, -Interactive_, /]l8of] gf6s -Educative
and Persuasive_, ; f+uLlts sfo{qmd -Full Entertainment_, k|ToIf k|; f/0f -Indoor and
Outdoor_ tyf ldl>t -Info-mercial, Infotainment, Edutainment_ vfnsf sfo{qmd
k|; f/0f ub}{ cfO/x]sf] 5 .
Vision
o To become the best and unique entertainer and a credible media for
quality information.
Objectives
o To provide credible and quality news and entertainment
o To promote Nepali music
o To give the ultimate platform for the talents (i.e. Music, Literature or any
creative and innovative idea)
o To provide the best medium for advertisers
o To institutionalize the Entertainment Journalism in Radio
Goal
o Communication for the positive change towards Dutiful Freedom, Peace
and Development.

4. Target Market
o Urban, Semi Urban (Pokhara, Lekhnath, Hemja, Damauli, Dulegauda,
Khairinitar, Dumre, Gorkha Bazar, Kushma)
o Villages (VDCs and villages of more than a dozen districts)
o Peasants, Minorities (Specified Schedule)
cWoogsf] p2]Zo (Purpose of Study)M
of] cWoogsf] d"Vo p2]Zo ; du|df /]l8of] s; /L ; ~rfng x'G5 kQf nufpg xf] . /]l8of]
; ~rfngsf] s'/f ubf{ sfo{qmd, ; dfrf/, ahf/, k|ljlw w]/} s'/ cfp5g. vf; u/L of]
cWoogn] sfo{qmd / ; dfrf/nfO{ ; d]6]sf] 5 . sfo{qmdsf] z}nL - Program Format _ kQf
nufpg', ; dfrf/df s'g s'g ljifoj:t'nfO{ slt dxTj lbOPsf] 5 kQf nufpg' / kf]v/]nL
Pkm=Pdsf] le8df lau Pkm=Pdsf] :yfg kQf nufpg' g} of] cWoogsf] d"Vo p2]Zo xf] . of]
cWoogsf p2]Zox?nfO{ 5f]6s/Ldf o; /L b]vfpg ; lsG5 .
• kf]v/]nL >f]tfx?sf] dfem lau Pkm=Pd sf] :yfg kQf nufpg' .
• sfo{qmd pTkfbg k|lqmofsf af/]df hfgsf/L lng / sfo{qmdsf] lglZrt z}nL -
Format_ kQf nufpg' .
• ; dfrf/df s'gs'g ljifoj:t'nfO{ slt dxTj lbOPsf] 5 kQf nufpg' .
• >f]tf ; xeflutfsf] cj:yf kQf nufpg' .
cWoogsf] If]q (Scope of Study)M
; dfrf/ / sfo{qmd of] cWoogsf] If]q xf] . lj1fkg nfO{ of] cWoogdf ; dfa]; ul/Psf]
5}g . ; dfrf/nfO{ laifoj:t' -Theme_, lgs6tf -Proximity_ / ; dofjlw -Duration_
cflbsf cfwf/df cWoog ul/Psf] 5 .
sfo{qmdnfO{ z}nL, k|:t'tL / >f]tf ; xeflutfsf cfwf/df cWoog ul/Psf] 5 . >f]tf
; j]{If0f sf] nflu lgs} ; fgf] gd'gf lnOPsf] 5 . k|fljlws tyf cfly{s kIfnfO{ of] cWoogn]
; d]6]sf] 5}g . of] cWoog ldlt @)^& ebf} !* b]vL @$ ut]; Dd /]l8of] ; 'g]sf cfwf/df
ul/Psf] 5 .

5. cWoog ljlw (Methodologies)M
; dfrf/ M ; dfrf/sf] cWoogsf nflu ; a} j'n]l6gx?nfO{ ; dfa]; ug{ ; Dej gePsf]n]
/ftL (M#) ah]sf] ; dfrf/ a'n]l6g …lau Go"hÚ nfO{ gd"gfsf] ?kdf 5gf]6 ul/Psf] 5 . ; ft
lbg; Ddsf] lau Go"hdf ; dfa]; ul/Psf ; dfrf/sf] ljifoj:t' / ltgnfO{ lbOPsf]
; dofjlwsf cfwf/df lgisif{ lgsfNg] k|of; ul/Psf] 5 .
sfo{qmd M sfo{qmd ; "rgfd"ns -Informative_, lZfIffd"ns -Educative_, dgf]/~hgfTds -
Entertainment_ / ldl>t -Mixed_ u/L rf/ efudf ljefhg u/L cWoog ul/Psf] 5 .
d"Vo u/L of] cWoog /]l8of] ; 'g]/ ul/Psf] 5 . ; Dej eP; Dd Ps xKtf; Ddsf sfo{qmdx?
; 'Gg] k|of; ul/Psf] 5 . sfo{qmd lgdf{0f k|lqmof / r/0fsf af/]df cWoog ug{ :6'l8of] tyf
; dfrf/ ÷ sfo{qmd lgdf{0f sIfdf cjnf]sg -Observation_ ul/Psf] 5 eg] pTkfbsx?; u
cGtjf{tf{ -Interview_ lnOPsf] 5 . >f]tf ; j]{If0f ug{ k|ZgfjnL -Questionnaire_ ljlw
k|of]u ul/Psf] 5 . cGt{j:t' ljZn]if0f, cjnf]sg, cGt{jftf{, k|ZgfjnL ljlwaf6 k|fKt
tYonfO{ tfnLsf, /]vflrq cflbdf k|:t't u/L ljZn]if0f ug]{ k|of; ul/Psf] 5 .
k|fKtLx? (Finding)M
a]n'sf (M#) ah]sf] lau Go"h df k|; fl/t ; dfrf/x?nfO{ /fli6«o, :yfgLo / cGt/fli6«o u/L
lgs6tfsf cfwf/df # efudf juL{s/0f u/L ltgnfO{ lbOPsf] ; do u0fgf ul/Psf] lyof] .
; a}eGbf a9L ; do /fli6«o ; dfrf/nfO{, To; kl5 :yfgLo / ; a}eGbf sd ; do cGt/fli6«o
; dfrf/nfO{ lbOPsf] e]l6of] . o; nfO{ tnsf] tflnsfdf b]vfOPsf] 5 .
lgs6tf ; do cjlw
/fli6«o !%@ ldg]6
:yfgLo !#! ldg]6
cGt/fli6«o #@ ldg]6

6. dflysf] glthfnfO{ k|ltztsf cfwf/df lgDgfg'; f/ b]vfpg ; lsG5 .
o; }u/L ljifoj:t'sf cfwf/df ; dfrf/nffO{ ljleGg efudf ljefhg ubf{ lgDg glthf k|fKt
eof] .
ljifo ; dofjlw
/fhgLlt !^! ldg]6
k|fs[lts÷ dfgjLo k|sf]k %& ldg]6
v]ns'b @) ldg]6
cy{ !# ldg]6
; dfh ÷ ; +:s[tL @$ ldg]6
cGo @@ ldg]6
hDdf #!% ldg]6
dfyLsf] tflnsfsf] tYofÍnfO{ k|ltztdf b]vfpbfM

7. k|fljlws ?kdf lgDg pks/0f k|of]u ePsf] e]l6of] .
o 1000 Watt power (1KW) [50km far from broadcasting place]
o 8 Bay Antennas (First time in Pokhara)
o Cassette Recorders
o Mini Disc Recorder
o Field Headphones
o Field Microphone
o Audio Mixer
sd{rf/Lx?sf] af/]df cWoog ubf{ lgDg tYo km]nf k¥of] .
Experienced and capable Program Producers and Newsmakers (most of
the promoters are Radio Professionals, they have more than 7 years
experience in the media field)
sfo{qmdsf] cWoogaf6 k|fKt lgisif{ s] xf] eg],
Every program targets the specified group of listeners, which is the best
medium for advertisers to go into

8. /]l8of]n] laxfg % ah] b]vL ^ ah]; Dd cfWoflTds tyf wfld{s (Spiritual and Religious)
sfo{qmd k|; f/0f u5{ eg] ^ ah] b]vL * ah]; Dd ; dfrf/ / ; dfrf/hGo (News and Issu
Oriented) sfo{qmd k|; f/0f u5{ . To; }u/L laxfg * ah]b]vL dWofGx !@ ah]; Dd >f]tf
; xeflutfTds ; "rgfd"ns / dgf]/~hgfTds (Participatory Infotainment) sfo{qmd
k|; f/0f u5{ eg] !@ ah]b]vL ; fem % ah]; Dd ; xeflutfTds dgf]/~hgfTds sfo{qmd
k|; f/0f u/]sf] e]l6of] .
; fem % ah]b]vL ^ ah]:fDd afnaflnsfnfO{ nlIft sfo{qmd (Children's Program) k|; f/0f
x'G5 eg] ^ b]vL & ah]; Dd News and Issue Oriented sfo{qmd k|; f/0f ul/G5 . ; fem &
b]vL !) ah]; Dd dgf]/~hgfTds /]l8of] klqsf / Reality Show k|; f/0f ul/G5 . /ftsf]
!) b]vL !@ ah]; Dd of}g, dgf]lj1fg tyf ; flËts sfo{qmdx? k|; f/0f ul/G5 . x/]s 306f
; dfrf/ a'n]l6g k|; f/0f x'G5 .
>f]tf ; xeflutfsf] s'/f ubf{ lr¶Lkq, kmf]g, O{d]n, sms af6 >f]tfx? ; xefuL x'g] u/]sf]
e]l6of] . >f]tf ; xeflutfnfO{ lau Pkm= Pd= n] lgs} g} dxTj lbPsf] kfOof] .
ljZn]if0f (Analysis)M
dflysf] glthfn] s] b]vfp5 eg] lau Pkm=Pdn] /fli6«o dxTjsf ; "rgf tyf hfgsf/LnfO{
; dfrf/df k|d'v :yfg lbPsf] 5 . /fli6«o dxTjsf ; dfrf/n] $* k|ltzt ; do cf]u6]sf
5g eg] :yfgLo dxTjsf ; dfrf/n] $@ k|ltzt ; do cf]u6]sf 5g eg] cGt/fli6«o
; dfrf/n] sd :yfg kfPsf] b]lvG5 . :yflgo /]l8of]x?df /fli6«o dxTjsf ; dfrf/sf]
hj/h:t k|efj b]Vg ; lsG5 .
o; }u/L /]l8of]n] ; dfrf/ a'n]l6g -Informative_, cGtjftf{, -Interactive_, /]l8of] gf6s -
Educative and Persuasive_, ; f+uLlts sfo{qmd -Full Entertainment_, k|ToIf k|; f/0f -
Indoor and Outdoor_ tyf ldl>t -Info-mercial, Infotainment, Edutainment_ vfnsf
sfo{qmd k|; f/0f ug]{ u/]sf] 5 . w]/} >f]tfx?n] lau Pkm=Pd= nfO{ …Psbd /fd|f]Ú eGb} …AÚ
lbPsf lyP . ^&=% k|ltzt ; xefuLn] …Psbd /fd|f]Ú eg]sf 5g eg] #@=% k|ltzt n] …l7s}
5Ú eg]sf lyP . s; }n] klg lau Pkm=Pd= nfO{ …/fd|f] 5}gÚ eg]sf lyPgg .
clwsf+z sfo{qmddf k|:tf]tfx? bf]xf]l/Psf] kfOof] . kmf]gOg sfo{qmdx? w]/} 5g . ulDe/
k|s[ltsf hgtf; u k|ToIf ; /f]sf/ /fVg] sfo{qmsf] eg] cefj g} b]lvof] . of] /]l8of]sf] csf]{
ljz]iftf eg]sf] !)) k|ltzt sfo{qmd cfkm}n] pTkfbg ug'{ xf] .

9. ;'emfax? (Recommendations)M
• /]l8of] ; a} ju{ / pd]/ ; d"xsf] nflu x'g'k5{ elgG5 . lau Pkm=Pd= n] ; a}sf nflu
x'g] vfnsf sfo{qmd pTkfbg ubf{ub}{ klg o; nfO o'jfsf] /]l8of]sf ?kdf kf]v/fdf
lrlgg] /x]5 . x'gt o; sf /fd|f kIf klg 5g, t/ eljiodf o; n] /]l8of]nfO{ 3f6f
k'Ug] b]lvG5 . ctM of] wf/0ffnfO{ ; dodf g} kl/jt{g ug'{kg]{ b]lvG5 .
• Pp6} k|:tf]tf w]/}j6f sfo{qmddf ; 'lgbf >f]tfnfO{ lbSs nfUg ; S5 . ctM sfo{qmd
; u; u} sfo{qmd k|:tf]tfdf klg gof :jfb lbg'k5{ .
• sfo{qmdx? l56f]l56f] kl/jt{g e}/xgfn] >f]tfdf Ps vfnsf] låljwf pTkGg x'G5 .
Pp6f sfo{qmdsf] a|f08 :yflkt x'g gkfpb} csf]{ ; '? ugf{n] lgoldt /]l8of] ; 'Gg]
>f]tfsf] ; +Vofdf sdL cfpg ; S5 .