Radio Profile Big FM 101.2 Pokhara

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Radio Profile of Big FM 101.2 mhz, based in Pokhara, Nepal.

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Radio Profile Big FM 101.2 Pokhara

  1. 1. lau Pkm=Pd= !)!=@ d]ufxh{ M Ps cWoog lqejg ljZjljBfno :gfts tx t]>f] jif{sf] /]l8of] kqsfl/tf (JMC 305) sf] k|of]ufTds k/LIffsf] nflu tof/ kfl/Psf] /]l8of] ljj/0f (Radio Profile) k|:ttstf{ /lj/fh a/fn :gfts tx t]>f] jif{ /Tg/fHonIdL SofDk;, sf7df8f}F @)^&
  2. 2. kl/ro (Introduction)M:gfts tx t]>f] jif{sf] /]l8of] kqsfl/tf -JMC 305_ sf] k|of]ufTds k/LIff cGt{ut xfdLn]sg} Ps /]l8of] :6]; gsf] ljj/0f -Radio Profile_ tof/ kfg{k5{ . ; f] k|ofhgsf] nflu of]cWoogstf{n] sf:sL lhNnfsf] kf]v/fl:yt lau Pkm=Pd= !)!=@ d]ufxh{ 5fg]sf] lyof] .cGt/fli6«o cg; Gwfg ; +:yf AC Neilson n] lj=; = @)^^ ; fndf u/]sf] cWoog1 n] kf]v/fpkTosf / cf; kf; sf ^* k|ltzt >f]tfn] lau Pkm=Pd= nfO{ klxnf] /f]hfOdf /fv]sf]tYofÍ k|:tt u/]sf] lyof] .2 pQm cWoogn] lau Pkm=Pd= sf] sfo{qmd …cfpg; , lhTg; /hfg; -cflhhf_Ú ; a}eGbf a9L ; lgg] sfo{qmd ePsf] hgfPsf] lyof] . /]l8of] k|f]kmfOnlgd{f0fsf nflu lau Pkm=Pd= 5gf]6sf] cfwf/ klg olx xf] .kf]v/f pkTosfdf P3f/f} /]l8of]sf ?kdf k|; f/0f cf/De u/]sf] lau Pkm= Pd= n] aNnklxnf] jflif{sf]T; a dgfPsf] 5 . t/ rrf{ -Popularity_ / >f]tf ; +Vof -Audience Volume_sf cfwf/df w]/} km8sf] df/]sf] 5 . kl5Nnf] k6s kf]v/fdf ul/Psf] ldl8of cg; Gwfgsf]glthfn] o; }sf] ; Í]t u/]sf] 5 . of] cWoogstf{ cWoogsf nflu @)^& ebf} !* ut]b]vL @$ ut]; Dd kf]v/fdf lyof] . Ps xKtf; Dd ul/Psf] of] cWoog n3 cg; Gwfg -mini-research_ xf] . k/LIff s]lGb|t eP/tof/ ul/Psf] ePklg of] cWoogn] ; dfrf/ Kofs]lhª / k|; f/0f, sfo{qmd pTkfbg, >f]tf; xefuLtfsf cfwf/sf af/]df s]xL tYo kQf nufpg] cfzf ug{ ; lsG5 .k[i7e"dL (Background)Mkf]v/fdf pkTosf / cf; kf; sf If]qdf xfn /]l8of] g]kfn ; lxt !$ j6f /]l8of] ; Gg; lsG5 . # cf]6f Pkm=Pd= /]l8of] sf7df8f}af6 l/n] k|; f/0f xG5g eg] afsL !) cf]6f/]l8of] kf]v/f af6 g} k|; f/0f xG5g . Ps aif{cl3 hlta]nf lau Pkm=Pd !)!=@ d]ufxh{n]k|; f/0f cf/De u¥of], Tolta]nf kf]v/fdf !) cf]6f Pkm=Pd= /]l8of] sf7df8f}af6 k|; f/0fe}/x]sf lyP .P3f/f} /]l8of]sf] ?kdf kf]v/faf6 k|; f/0f cf/De u/]sf] lau Pkm=Pd= sf] 8]9 aif{sf] ofqf5f]6f] ePklg k|ult pGdv b]lvG5 .lau Pkm=Pdsf] k|; f/0f ; +:yf kf]v/f a|f]8sfl:6ª sDkgL k|f=ln= xf] . kf]v/f a|f]8sfl:6ªsDkgL -PBC_ sf] :yfkgf ; g @))* sf] ; ]K6]Da/df ePsf] lyof] . em08} & dlxgfsf]1 /fli6«o cf}wf]lus Aofkf/ d]nf, @)^^ df (*& hgfdf ul/Psf] .2 Official website of Big FM 101.2 MHZ www.fmbig.com
  3. 3. kl/>d / tof/L kl5 @))( dfr{df PBC n] /]l8of] ; ~rfng ug{ ; s]sf] lyof] . & hgfsf]…lau af]8{Ú / ^ hgfsf] …lau k|df]6/Ú ; lxtsf] of] ; d"x kf]v/fsf] ldl8of Joj; fodf hd]/}nfu]sf] 5 .kf]v/fsf] gof ; 8ssf] Ps 3/ ef8fdf lnO{ ; ~rflnt of] /]l8of]df sfo{qmd ljefu,; dfrf/ ljefu / ahf/ ljefu u/L ltg laefux? /x]sf 5g . laxfg % ah] b]vLdWo/ftsf] !@ ah]; Dd !( 306f k|; f/0f xg] of] /]l8of] x/]s 306f ; dfrf/ an]l6g …lauGo"hÚ klg k|; f/0f ub}{ cfO/x]sf] 5 .xfn /]l8of]df ; dfrf/ tyf sfo{qmd pTkfbg÷k|; f/0fdf !@ hgf, k|fljlws # hgf, uf8{ #hgf / dfs{]l6ªdf ^ hgf u/L @$ hgf sd{rf/L 5g . /]l8of]df nufgLstf{ b]vL sfo{qmdpTkfbg; Dd ; j}hgf ojfx?g} 5g . sf:sL, tgx, :ofªhf, ndhË , uf]vf{, kj{t, jfUnË / k[YjL /fhdfu{nfO{ /]l8of]n] cfˆgf] nlIft If]q -Target Coverage_ dfg]sf] 5 . sf:sL, tgx, uf]vf{, ndhË , :ofªhf / kj{tdf /]l8of] :ki6 (Fully) ; Gg ; lsG5 eg] afUnª, DofUbL, dgfª, wflbª, lrtjg, /; jf,gjfsf]6, slkna:t, gjnk/f; L, uNdL, c3f{vfrL / kfNkfdf klg cf+lzs -Partially_ ; Gg; lsg] /]l8of]df cfpg] kq, kmf]g, SMS af6 aemg ; lsG5 .em08} %) nfv >f]tf; +Vof ePsf] /]l8of]sf] bfaL 5 eg] ! xhf/ eGbf a9L >f]tfn] b}lgsk|ToIf ; xeflutf hgfpg] /]l8of]sf] egfO 5 ./]l8of]n] ; dfrf/ an]l6g -Informative_, cGtjftf{, -Interactive_, /]l8of] gf6s -Educativeand Persuasive_, ; f+uLlts sfo{qmd -Full Entertainment_, k|ToIf k|; f/0f -Indoor andOutdoor_ tyf ldl>t -Info-mercial, Infotainment, Edutainment_ vfnsf sfo{qmdk|; f/0f ub}{ cfO/x]sf] 5 .Vision o To become the best and unique entertainer and a credible media for quality information.Objectives o To provide credible and quality news and entertainment o To promote Nepali music o To give the ultimate platform for the talents (i.e. Music, Literature or any creative and innovative idea) o To provide the best medium for advertisers o To institutionalize the Entertainment Journalism in RadioGoal o Communication for the positive change towards Dutiful Freedom, Peace and Development.
  4. 4. Target Market o Urban, Semi Urban (Pokhara, Lekhnath, Hemja, Damauli, Dulegauda, Khairinitar, Dumre, Gorkha Bazar, Kushma) o Villages (VDCs and villages of more than a dozen districts) o Peasants, Minorities (Specified Schedule)cWoogsf] p2]Zo (Purpose of Study)Mof] cWoogsf] d"Vo p2]Zo ; du|df /]l8of] s; /L ; ~rfng xG5 kQf nufpg xf] . /]l8of]; ~rfngsf] s/f ubf{ sfo{qmd, ; dfrf/, ahf/, k|ljlw w]/} s/ cfp5g. vf; u/L of] cWoogn] sfo{qmd / ; dfrf/nfO{ ; d]6]sf] 5 . sfo{qmdsf] z}nL - Program Format _ kQf nufpg, ; dfrf/df sg sg ljifoj:tnfO{ slt dxTj lbOPsf] 5 kQf nufpg / kf]v/]nLPkm=Pdsf] le8df lau Pkm=Pdsf] :yfg kQf nufpg g} of] cWoogsf] d"Vo p2]Zo xf] . of] cWoogsf p2]Zox?nfO{ 5f]6s/Ldf o; /L b]vfpg ; lsG5 . • kf]v/]nL >f]tfx?sf] dfem lau Pkm=Pd sf] :yfg kQf nufpg . • sfo{qmd pTkfbg k|lqmofsf af/]df hfgsf/L lng / sfo{qmdsf] lglZrt z}nL - Format_ kQf nufpg . • ; dfrf/df sgsg ljifoj:tnfO{ slt dxTj lbOPsf] 5 kQf nufpg . • >f]tf ; xeflutfsf] cj:yf kQf nufpg .cWoogsf] If]q (Scope of Study)M; dfrf/ / sfo{qmd of] cWoogsf] If]q xf] . lj1fkg nfO{ of] cWoogdf ; dfa]; ul/Psf] 5}g . ; dfrf/nfO{ laifoj:t -Theme_, lgs6tf -Proximity_ / ; dofjlw -Duration_ cflbsf cfwf/df cWoog ul/Psf] 5 .sfo{qmdnfO{ z}nL, k|:ttL / >f]tf ; xeflutfsf cfwf/df cWoog ul/Psf] 5 . >f]tf; j]{If0f sf] nflu lgs} ; fgf] gdgf lnOPsf] 5 . k|fljlws tyf cfly{s kIfnfO{ of] cWoogn] ; d]6]sf] 5}g . of] cWoog ldlt @)^& ebf} !* b]vL @$ ut]; Dd /]l8of] ; g]sf cfwf/df ul/Psf] 5 .
  5. 5. cWoog ljlw (Methodologies)M ; dfrf/ M ; dfrf/sf] cWoogsf nflu ; a} jn]l6gx?nfO{ ; dfa]; ug{ ; Dej gePsf]n]/ftL (M#) ah]sf] ; dfrf/ an]l6g …lau Go"hÚ nfO{ gd"gfsf] ?kdf 5gf]6 ul/Psf] 5 . ; ftlbg; Ddsf] lau Go"hdf ; dfa]; ul/Psf ; dfrf/sf] ljifoj:t / ltgnfO{ lbOPsf]; dofjlwsf cfwf/df lgisif{ lgsfNg] k|of; ul/Psf] 5 .sfo{qmd M sfo{qmd ; "rgfd"ns -Informative_, lZfIffd"ns -Educative_, dgf]/~hgfTds -Entertainment_ / ldl>t -Mixed_ u/L rf/ efudf ljefhg u/L cWoog ul/Psf] 5 .d"Vo u/L of] cWoog /]l8of] ; g]/ ul/Psf] 5 . ; Dej eP; Dd Ps xKtf; Ddsf sfo{qmdx?; Gg] k|of; ul/Psf] 5 . sfo{qmd lgdf{0f k|lqmof / r/0fsf af/]df cWoog ug{ :6l8of] tyf ; dfrf/ ÷ sfo{qmd lgdf{0f sIfdf cjnf]sg -Observation_ ul/Psf] 5 eg] pTkfbsx?; u cGtjf{tf{ -Interview_ lnOPsf] 5 . >f]tf ; j]{If0f ug{ k|ZgfjnL -Questionnaire_ ljlwk|of]u ul/Psf] 5 . cGt{j:t ljZn]if0f, cjnf]sg, cGt{jftf{, k|ZgfjnL ljlwaf6 k|fKttYonfO{ tfnLsf, /]vflrq cflbdf k|:tt u/L ljZn]if0f ug]{ k|of; ul/Psf] 5 .k|fKtLx? (Finding)Ma]nsf (M#) ah]sf] lau Go"h df k|; fl/t ; dfrf/x?nfO{ /fli6«o, :yfgLo / cGt/fli6«o u/Llgs6tfsf cfwf/df # efudf juL{s/0f u/L ltgnfO{ lbOPsf] ; do u0fgf ul/Psf] lyof] .; a}eGbf a9L ; do /fli6«o ; dfrf/nfO{, To; kl5 :yfgLo / ; a}eGbf sd ; do cGt/fli6«o ; dfrf/nfO{ lbOPsf] e]l6of] . o; nfO{ tnsf] tflnsfdf b]vfOPsf] 5 . lgs6tf ; do cjlw /fli6«o !%@ ldg]6 :yfgLo !#! ldg]6 cGt/fli6«o #@ ldg]6
  6. 6. dflysf] glthfnfO{ k|ltztsf cfwf/df lgDgfg; f/ b]vfpg ; lsG5 .o; }u/L ljifoj:tsf cfwf/df ; dfrf/nffO{ ljleGg efudf ljefhg ubf{ lgDg glthf k|fKteof] . ljifo ; dofjlw /fhgLlt !^! ldg]6 k|fs[lts÷ dfgjLo k|sf]k %& ldg]6 v]nsb @) ldg]6 cy{ !# ldg]6 ; dfh ÷ ; +:s[tL @$ ldg]6 cGo @@ ldg]6 hDdf #!% ldg]6dfyLsf] tflnsfsf] tYofÍnfO{ k|ltztdf b]vfpbfM
  7. 7. k|fljlws ?kdf lgDg pks/0f k|of]u ePsf] e]l6of] . o 1000 Watt power (1KW) [50km far from broadcasting place] o 8 Bay Antennas (First time in Pokhara) o Cassette Recorders o Mini Disc Recorder o Field Headphones o Field Microphone o Audio Mixersd{rf/Lx?sf] af/]df cWoog ubf{ lgDg tYo km]nf k¥of] . Experienced and capable Program Producers and Newsmakers (most of the promoters are Radio Professionals, they have more than 7 years experience in the media field)sfo{qmdsf] cWoogaf6 k|fKt lgisif{ s] xf] eg], Every program targets the specified group of listeners, which is the best medium for advertisers to go into
  8. 8. /]l8of]n] laxfg % ah] b]vL ^ ah]; Dd cfWoflTds tyf wfld{s (Spiritual and Religious) sfo{qmd k|; f/0f u5{ eg] ^ ah] b]vL * ah]; Dd ; dfrf/ / ; dfrf/hGo (News and Issu Oriented) sfo{qmd k|; f/0f u5{ . To; }u/L laxfg * ah]b]vL dWofGx !@ ah]; Dd >f]tf; xeflutfTds ; "rgfd"ns / dgf]/~hgfTds (Participatory Infotainment) sfo{qmd k|; f/0f u5{ eg] !@ ah]b]vL ; fem % ah]; Dd ; xeflutfTds dgf]/~hgfTds sfo{qmd k|; f/0f u/]sf] e]l6of] . ; fem % ah]b]vL ^ ah]:fDd afnaflnsfnfO{ nlIft sfo{qmd (Childrens Program) k|; f/0f xG5 eg] ^ b]vL & ah]; Dd News and Issue Oriented sfo{qmd k|; f/0f ul/G5 . ; fem & b]vL !) ah]; Dd dgf]/~hgfTds /]l8of] klqsf / Reality Show k|; f/0f ul/G5 . /ftsf] !) b]vL !@ ah]; Dd of}g, dgf]lj1fg tyf ; flËts sfo{qmdx? k|; f/0f ul/G5 . x/]s 306f; dfrf/ an]l6g k|; f/0f xG5 .>f]tf ; xeflutfsf] s/f ubf{ lr¶Lkq, kmf]g, O{d]n, sms af6 >f]tfx? ; xefuL xg] u/]sf]e]l6of] . >f]tf ; xeflutfnfO{ lau Pkm= Pd= n] lgs} g} dxTj lbPsf] kfOof] .ljZn]if0f (Analysis)Mdflysf] glthfn] s] b]vfp5 eg] lau Pkm=Pdn] /fli6«o dxTjsf ; "rgf tyf hfgsf/LnfO{; dfrf/df k|dv :yfg lbPsf] 5 . /fli6«o dxTjsf ; dfrf/n] $* k|ltzt ; do cf]u6]sf 5g eg] :yfgLo dxTjsf ; dfrf/n] $@ k|ltzt ; do cf]u6]sf 5g eg] cGt/fli6«o ; dfrf/n] sd :yfg kfPsf] b]lvG5 . :yflgo /]l8of]x?df /fli6«o dxTjsf ; dfrf/sf] hj/h:t k|efj b]Vg ; lsG5 .o; }u/L /]l8of]n] ; dfrf/ an]l6g -Informative_, cGtjftf{, -Interactive_, /]l8of] gf6s -Educative and Persuasive_, ; f+uLlts sfo{qmd -Full Entertainment_, k|ToIf k|; f/0f -Indoor and Outdoor_ tyf ldl>t -Info-mercial, Infotainment, Edutainment_ vfnsfsfo{qmd k|; f/0f ug]{ u/]sf] 5 . w]/} >f]tfx?n] lau Pkm=Pd= nfO{ …Psbd /fd|f]Ú eGb} …AÚlbPsf lyP . ^&=% k|ltzt ; xefuLn] …Psbd /fd|f]Ú eg]sf 5g eg] #@=% k|ltzt n] …l7s}5Ú eg]sf lyP . s; }n] klg lau Pkm=Pd= nfO{ …/fd|f] 5}gÚ eg]sf lyPgg .clwsf+z sfo{qmddf k|:tf]tfx? bf]xf]l/Psf] kfOof] . kmf]gOg sfo{qmdx? w]/} 5g . ulDe/k|s[ltsf hgtf; u k|ToIf ; /f]sf/ /fVg] sfo{qmsf] eg] cefj g} b]lvof] . of] /]l8of]sf] csf]{ljz]iftf eg]sf] !)) k|ltzt sfo{qmd cfkm}n] pTkfbg ug{ xf] .
  9. 9. ;emfax? (Recommendations)M • /]l8of] ; a} ju{ / pd]/ ; d"xsf] nflu xgk5{ elgG5 . lau Pkm=Pd= n] ; a}sf nflu xg] vfnsf sfo{qmd pTkfbg ubf{ub}{ klg o; nfO ojfsf] /]l8of]sf ?kdf kf]v/fdf lrlgg] /x]5 . xgt o; sf /fd|f kIf klg 5g, t/ eljiodf o; n] /]l8of]nfO{ 3f6f kUg] b]lvG5 . ctM of] wf/0ffnfO{ ; dodf g} kl/jt{g ug{kg]{ b]lvG5 . • Pp6} k|:tf]tf w]/}j6f sfo{qmddf ; lgbf >f]tfnfO{ lbSs nfUg ; S5 . ctM sfo{qmd ; u; u} sfo{qmd k|:tf]tfdf klg gof :jfb lbgk5{ . • sfo{qmdx? l56f]l56f] kl/jt{g e}/xgfn] >f]tfdf Ps vfnsf] låljwf pTkGg xG5 . Pp6f sfo{qmdsf] a|f08 :yflkt xg gkfpb} csf]{ ; ? ugf{n] lgoldt /]l8of] ; Gg] >f]tfsf] ; +Vofdf sdL cfpg ; S5 .

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