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How to build amazing Products through
Customer Feedback
/Productschool @ProdSchool /ProductmanagementNY
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Eli Holder
- Product Leader, Designer and
Entrepreneur
- Founder of Notch.me and Unblab
www.productschool.com
How to build...

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Good Qs,
Good
P’s.31 Good Questions Product Managers
can ask to build Good Products.
by Eli Holder
eli.holder@nodd.co

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Opportunity Assessment:

The 11 most important questions for any product.
1. What problem are we solving? (value prop)
2. ...

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Opportunity Assessment:

The 11 most important questions for any product.
1. What problem are we solving? (value prop)
2. What problems are incidental (non-goals)?
3. For whom do we solve this problem? (target market)
4. How big is the opportunity? (market size)
5. How will we measure success? (metrics)
6. What alternatives are out there now? (competitors)
7. Why us? What’s our differentiator?
8. Why now? (market window)
9. Why might this a bad idea?
10.How will we market this?
11. Other considerations for success?
From The PM Handbook
(mostly).

Opportunity Assessment:

The 11 most important questions for any product.
1. What problem are we solving? (value prop)
2. What problems are incidental (non-goals)?
3. For whom do we solve this problem? (target market)
4. How big is the opportunity? (market size)
5. How will we measure success? (metrics)
6. What alternatives are out there now? (competitors)
7. Why us? What’s our differentiator?
8. Why now? (market window)
9. Why might this a bad idea?
10.How will we market this?
11. Other considerations for success?
From The PM Handbook
(mostly).

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