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EXPLORING THE
LEAN CANVAS
Sheen Yap, Lean UX London May 19, 2016
1
ABOUT ME
• Sheen Yap 
• Product @ ThoughtWorks
• 20-years’ experience across web, mobile, iTV
• Built 4 UX teams; corporat...
SHOW OF HANDS
3
AGENDA
1. Intro to Lean Canvas
2. Lean Canvas exercise
3. Lean Product Discovery
4. Q&A
5. Back to socialising
4
5
Business Model versus Business Plan
https://leanstack.com/lean-canvas/
6
Business Model versus Business Plan
A document investors make you
write that they don’t read
https://leanstack.com/lean-...
7
Business Model versus Business Plan
A single diagram of your business
https://leanstack.com/lean-canvas/
BUSINESS MODEL CANVAS
8
LEAN CANVAS
9https://leanstack.com/lean-canvas/
DESIGNED FOR ENTREPRENEURS/GREAT FOR PRODUCT
10
WHAT’S CHANGED
11
https://leanstack.com/why-lean-canvas/
KEY ADVANTAGES
12https://leanstack.com/lean-canvas/
User focus
Actionable
(falsifiable)
“PRODUCT AS A BUSINESS”
13https://leanstack.com/lean-canvas/
PRODUCT MARKET
EXERCISE
1. Think of a product, service or business idea - new or existing,
real or fictitious
2. Fill in the Lean Canvas -...
LEAN CANVAS
15https://leanstack.com/lean-canvas/
LEAN CANVAS SEQUENCE
16
12
3
4
5
67
8
9
EXAMPLE - FACEBOOK 2004
17
EXAMPLE - FACEBOOK 2004
18
College
Students
EXAMPLE - FACEBOOK 2004
19
College
Students
Harvard
Students
EXAMPLE - FACEBOOK 2004
20
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
EXAMPLE - FACEBOOK 2004
21
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
EXAMPLE - FACEBOOK 2004
22
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Keep in
touch...
EXAMPLE - FACEBOOK 2004
23
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profi...
EXAMPLE - FACEBOOK 2004
24
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profi...
EXAMPLE - FACEBOOK 2004
25
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profi...
EXAMPLE - FACEBOOK 2004
26
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profi...
EXAMPLE - FACEBOOK 2004
27
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profi...
EXAMPLE - FACEBOOK 2004
28
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profi...
GETTING FEEDBACK
Share with the person next to you and get feedback
1. Look for cohesion, not agreement
2. Identify riskie...
SO WHAT’S THE POINT?
30
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
...
LEAN PRODUCT DISCOVERY
Systematically uncovering what users want and what delivers
results, with the least amount of waste...
MODEL TO EXPERIMENT AGAINST
32
33
1. Create
Model
2. List
Assumptions
3. Generate
Hypothesis
4. Design
Experiment
6. Run
experiment
7. Analyse
Results
8....
PROBLEM INTERVIEW
34Maurya, Ash (2012). Running Lean. O'Reilly Media
SOLUTION INTERVIEWS
35Maurya, Ash (2012). Running Lean. O'Reilly Media
THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER
OFFERS
36Ash Maurya PracticeTrumpsTheory.com
MVPS
37
Wizard of Oz Concierge Piecemeal False Door
REVISE YOUR CANVAS!
38
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile K...
TEST ALL ASSUMPTIONS
39
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EVOLVING VISION
40
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IN SUMMARY
Using the lean canvas can:
Expose your thinking 

Be basis for discussions  

Enforce succinctness
41
IN SUMMARY
Using the lean canvas can:
Expose your thinking 

Be basis for discussions  

Enforce succinctness
42
What it w...
COURAGE MIGHT BE REQUIRED
43
MORE INFO
leanstack.com
44
uk.linkedin.com/in/sheenyap|@sheen
QUESTIONS
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Exploring the Lean Canvas

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Presentation for the interactive deep dive into Ash Maurya's Lean Canvas at Lean UX London in 20 May 2016. Covers its advantages over the Business Model Canvas, walks through each of the segment on the canvas and provides context on how the canvas is used within the lean product discovery process.

Published in: Design

Exploring the Lean Canvas

  1. 1. EXPLORING THE LEAN CANVAS Sheen Yap, Lean UX London May 19, 2016 1
  2. 2. ABOUT ME • Sheen Yap  • Product @ ThoughtWorks • 20-years’ experience across web, mobile, iTV • Built 4 UX teams; corporate and startup experience • UX leadership, product strategy and lean methods 2
  3. 3. SHOW OF HANDS 3
  4. 4. AGENDA 1. Intro to Lean Canvas 2. Lean Canvas exercise 3. Lean Product Discovery 4. Q&A 5. Back to socialising 4
  5. 5. 5 Business Model versus Business Plan https://leanstack.com/lean-canvas/
  6. 6. 6 Business Model versus Business Plan A document investors make you write that they don’t read https://leanstack.com/lean-canvas/
  7. 7. 7 Business Model versus Business Plan A single diagram of your business https://leanstack.com/lean-canvas/
  8. 8. BUSINESS MODEL CANVAS 8
  9. 9. LEAN CANVAS 9https://leanstack.com/lean-canvas/
  10. 10. DESIGNED FOR ENTREPRENEURS/GREAT FOR PRODUCT 10
  11. 11. WHAT’S CHANGED 11 https://leanstack.com/why-lean-canvas/
  12. 12. KEY ADVANTAGES 12https://leanstack.com/lean-canvas/ User focus Actionable (falsifiable)
  13. 13. “PRODUCT AS A BUSINESS” 13https://leanstack.com/lean-canvas/ PRODUCT MARKET
  14. 14. EXERCISE 1. Think of a product, service or business idea - new or existing, real or fictitious 2. Fill in the Lean Canvas - will walk through it step by step 3. Share with the person next to you for feedback (and swap) 14
  15. 15. LEAN CANVAS 15https://leanstack.com/lean-canvas/
  16. 16. LEAN CANVAS SEQUENCE 16 12 3 4 5 67 8 9
  17. 17. EXAMPLE - FACEBOOK 2004 17
  18. 18. EXAMPLE - FACEBOOK 2004 18 College Students
  19. 19. EXAMPLE - FACEBOOK 2004 19 College Students Harvard Students
  20. 20. EXAMPLE - FACEBOOK 2004 20 College Students Harvard Students Online presence lacking Hard to stay in contact
  21. 21. EXAMPLE - FACEBOOK 2004 21 College Students Harvard Students Online presence lacking Hard to stay in contact
  22. 22. EXAMPLE - FACEBOOK 2004 22 College Students Harvard Students Online presence lacking Hard to stay in contact Keep in touch with college friends myspace for colleges
  23. 23. EXAMPLE - FACEBOOK 2004 23 College Students Harvard Students Online presence lacking Hard to stay in contact Personal Profile Friend Connect Keep in touch with college friends myspace for colleges
  24. 24. EXAMPLE - FACEBOOK 2004 24 College Students Harvard Students Online presence lacking Hard to stay in contact Personal Profile Friend Connect Keep in touch with college friends WOM Student Network College Bulletin Boards myspace for colleges
  25. 25. EXAMPLE - FACEBOOK 2004 25 College Students Harvard Students Online presence lacking Hard to stay in contact Personal Profile Friend Connect Keep in touch with college friends WOM Student Network College Bulletin Boards Advertising myspace for colleges
  26. 26. EXAMPLE - FACEBOOK 2004 26 College Students Harvard Students Online presence lacking Hard to stay in contact Personal Profile Friend Connect Keep in touch with college friends WOM Student Network College Bulletin Boards AdvertisingDev? Hosting myspace for colleges
  27. 27. EXAMPLE - FACEBOOK 2004 27 College Students Harvard Students Online presence lacking Hard to stay in contact Personal Profile Friend Connect Keep in touch with college friends WOM Student Network College Bulletin Boards AdvertisingDev? Hosting 5 million valuation myspace for colleges
  28. 28. EXAMPLE - FACEBOOK 2004 28 College Students Harvard Students Online presence lacking Hard to stay in contact Personal Profile Friend Connect Keep in touch with college friends WOM Student Network College Bulletin Boards AdvertisingDev? Hosting 5 million valuation ?? myspace for colleges
  29. 29. GETTING FEEDBACK Share with the person next to you and get feedback 1. Look for cohesion, not agreement 2. Identify riskiest assumption …and swap 29
  30. 30. SO WHAT’S THE POINT? 30 College Students Harvard Students Online presence lacking Hard to stay in contact Personal Profile Friend Connect Keep in touch with college friends WOM Student Network College Bulletin Boards AdvertisingDev? Hosting 5 million valuation ?? myspace for colleges
  31. 31. LEAN PRODUCT DISCOVERY Systematically uncovering what users want and what delivers results, with the least amount of waste in time, money, effort and attention. 31
  32. 32. MODEL TO EXPERIMENT AGAINST 32
  33. 33. 33 1. Create Model 2. List Assumptions 3. Generate Hypothesis 4. Design Experiment 6. Run experiment 7. Analyse Results 8. Decide Next Steps 5. Experiment Captured Data
  34. 34. PROBLEM INTERVIEW 34Maurya, Ash (2012). Running Lean. O'Reilly Media
  35. 35. SOLUTION INTERVIEWS 35Maurya, Ash (2012). Running Lean. O'Reilly Media
  36. 36. THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER OFFERS 36Ash Maurya PracticeTrumpsTheory.com
  37. 37. MVPS 37 Wizard of Oz Concierge Piecemeal False Door
  38. 38. REVISE YOUR CANVAS! 38 College Students Harvard Students Online presence lacking Hard to stay in contact Personal Profile Keep in touch with college friends WOM Student Network College Bulletin Boards AdvertisingDev? Hosting 5 million valuation ?? myspace for colleges Can’t tell if it’s a real person Identity validation Friend Connect
  39. 39. TEST ALL ASSUMPTIONS 39 ✔ ✗ ✔ ✗ ✔ ✗ ✗ ✗ ✔ ✗ ✔ ✔ ✗ ✔ ✔ ✗ ✗✔ ✔ ✗ ✔ ✔✗ ✔
  40. 40. EVOLVING VISION 40 ✔ ✔ ✔ ✔✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔✔ ✔ ✔ ✔ ✔ ✔✔ ✔
  41. 41. IN SUMMARY Using the lean canvas can: Expose your thinking 
 Be basis for discussions  
 Enforce succinctness 41
  42. 42. IN SUMMARY Using the lean canvas can: Expose your thinking 
 Be basis for discussions  
 Enforce succinctness 42 What it won't do:  Contain all information
 Capture all RAIDs 
 Perform analysis 
 Develop strategies 
 Run research  
 Confirm assumptions 
 Debunk assumptions  
 Kill bad ideas  
 Generate new ideas  
 Facilitate discussion 
 Synthesize features/epics/stories   
 Create code, app, product, service or business  
 Manage stakeholders  
 Overcome bias 
 Enforce discipline  
 Bring focus  
 Promote humility …i.e. YOU still have to take action
  43. 43. COURAGE MIGHT BE REQUIRED 43
  44. 44. MORE INFO leanstack.com 44
  45. 45. uk.linkedin.com/in/sheenyap|@sheen QUESTIONS

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