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What is Next in Corporate Innovation?

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What is Next in Corporate Innovation?

  1. 1. What is next in 
 corporate innovation? 1508™ 1508.dk/morgenbooster Morgenbooster: Oliver Vassard Business Development Director
  2. 2. Oliver Vassard 👋 Business Development Director
  3. 3. A brief story on corporate innovation. 
 
 🧑🎓
  4. 4. It all begins with a strategy… 
 🔎
  5. 5. Raise your ✋ if… You work at an organization that has innovation as a strategic theme.
  6. 6. Innovation 💡 New product 
 New market
  7. 7. Cool place! 
 But what now? 
 🤷
  8. 8. Let’s go agile! 🧑💻
  9. 9. 
 Let’s see what startups are doing. 
 They are good at making new stuff. 🙋
  10. 10. Anyone who knows where to 
 begin if we have a blank canvas? 
 🗣
  11. 11. Design Thinking is a process for creative problem solving David Kelly Founder IDEO
  12. 12. Problem Space Solution Space
  13. 13. Innovation is
  14. 14. 
 is an approach, method and mindset.
  15. 15. Raise your ✋ if… You work at an organization that used to have an innovation lab that no longer exists.
  16. 16. Raise your ✋ if… You work at an organization that has hired UX designers.
  17. 17. What is next in 
 corporate innovation? 
 
 🤔
  18. 18. Innovation💡 
 Core is as cool 
 as radical
  19. 19. Who takes care of what? 
 
 👐
  20. 20. Core 
 Everyones job
  21. 21. Adjacent 
 Owned by digital
  22. 22. Radical 
 New product New market 
 
 Corporate 
 venture building
  23. 23. What is next in corporate innovation? 1. Core innovation 
 How to make corporate 
 design thinking 
 data-driven? 
 2. Adjacent innovation 
 How to make outcome based portfolio alignment? 
 3. Radical innovation 
 How to make innovation happen through corporate ventures? Three trending topics of interest
  24. 24. What is next in corporate innovation? 1. How to make corporate design thinking 
 data-driven? 
 2. How to make outcome based portfolio alignment? 
 3. How to make innovation happen through 
 corporate ventures?
  25. 25. To make core innovation happen We need to become experts in measuring how our products and services perform.
  26. 26. Deploying data receptors And structure insights to inform prioritization of new features
  27. 27. A real life example 👾
  28. 28. https://preely.com/meetups/data-driven-design-in-practice/
  29. 29. Raise your ✋ if… You have implemented some of these data receptors into your products.
  30. 30. What is next in corporate innovation? 1. How to make corporate design thinking data- driven? 
 2. How to make outcome based portfolio alignment? 
 3. How to make innovation happen through 
 corporate ventures?
  31. 31. Go Live 🚀 = Success 🎉 Output metrics
  32. 32. Outcome metrics 🍒 Enhanced user experience 👣 Change in behaviour 🎯 Business impact
  33. 33. To make adjacent innovation happen We need to act on what is needed - not just what is planned
  34. 34. App thingy that by introducing a 
 self-service webapp, we can help the users monitor their spending realtime. Design a prototype in Figma and test it with 5 people. users self-serving instead of calling us at least once a week. Build a password protected subsite where users can monitor their spending and send it to 100 customers. Measure whether they stop calling and begin to self-serve. reducing calls and 
 cut costs by 12%. Build a MVP logged in area and measure # of calls to the service center.
  35. 35. How might we make sure that our adjacent innovation initiatives are driven by user and market needs while being aligned with the corporate strategy? 🤯
  36. 36. Introducing Dynamic Roadmap 🕺
  37. 37. Dynamic Roadmap: Combining Strategy and Design Thinking
  38. 38. Dynamic Roadmap Aligning strategy 
 and user needs
  39. 39. Dynamic Roadmap Web app
  40. 40. What is next in corporate innovation? 1. How to make corporate design thinking data- driven? 
 2. How to make outcome based portfolio alignment? 
 3. How to make innovation happen through 
 corporate ventures?
  41. 41. Byld Ventures “60% of CEOs expect a tech-based, 
 non-traditional competitor to enter their industry at any moment.”
  42. 42. To make radical innovation happen Corporates need to learn to invest in new ventures and help them scale
  43. 43. McKinsey Leap
  44. 44. McKinsey Leap
  45. 45. Raise your ✋ if… You work at an organization that has a corporate venture arm investing in and scaling early stage startups.
  46. 46. 1508 ventures 🤘
  47. 47. Corporate ventures Early stage startups 1508 employees and products
  48. 48. www.dynamicroadmap.com
  49. 49. Pharma case in R&D
  50. 50. What is next in 
 corporate innovation? 
 
 🤔
  51. 51. To make core innovation happen We need to become experts in measuring how our products and services perform.
  52. 52. https://preely.com/meetups/data-driven-design-in-practice/ https://preely.com/meetups/data-driven-design-in-practice/
  53. 53. To make adjacent innovation happen We need to act on what is needed - not just what is planned
  54. 54. App thingy that by introducing a 
 self-service webapp, we can help the users monitor their spending realtime. Design a prototype in Figma and test it with 5 people. users self-serving instead of calling us at least once a week. Build a password protected subsite where user can monitor their spending and send it to 100 customers. Measure whether they stop calling and begin to self-serve. reducing calls and 
 cut costs by 12%. Build a MVP logged in area and measure # of calls to the service center.
  55. 55. www.dynamicroadmap.com Request a demo
  56. 56. To make radical innovation happen Corporates need to learn to invest in new ventures and help them scale
  57. 57. 1508 ventures If you work in a corporate and have a venture idea, please do not hesitate 
 to reach out. Let’s split the risk. 
 We are ready to invest both cash and sweat for equity to make it happen. 🦄 

  58. 58. Q&A 🙋

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