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From Building Products To Managing Them

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FROM BUILDING NEW PRODUCTS TO
MANAGING EXISTING ONES
/Productschool @ProductSchool /ProductmanagementSF

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FROM BUILDING NEW PRODUCTS
TO MANAGING EXISTING ONES
Alexey Semeney
alexey@devteam.space, @alexeysemeney
DevTeamSpace – Th...

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DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space

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From Building Products To Managing Them

  1. 1. FROM BUILDING NEW PRODUCTS TO MANAGING EXISTING ONES /Productschool @ProductSchool /ProductmanagementSF
  2. 2. FROM BUILDING NEW PRODUCTS TO MANAGING EXISTING ONES Alexey Semeney alexey@devteam.space, @alexeysemeney DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
  3. 3. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
  4. 4. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
  5. 5. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space World largest lake 400mi x 50mi x 1mi Summer + 104F Winter - 40F
  6. 6. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space MAKE IT OR BRAKE IT attitude
  7. 7. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space DO NOT AGREE TO BUILD S%#T
  8. 8. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space DECONSTRUCTION PRINCIPLE
  9. 9. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space - GREAT GOALS - GREAT PRODUCT - GREAT PROCESS - GREAT MARKETING
  10. 10. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space - GREAT GOALS OKR, by Intel https://en.wikipedia.org/wiki/OKR For the team For yourself
  11. 11. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space - GREAT PRODUCT Product/Market Fit User Path/UX/UI Backend
  12. 12. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space - Product/Market Fit “Pick a niche to get rich” - Market research on competitors - Keywords research - Test several niches at a time - DATAAND COMMON SENSE
  13. 13. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space - User Path/UX/UI Your objectives Users’ objectives http://conversionxl.com/how-to-design-user-flow/ User Path according to AARRR Cohort Analysis
  14. 14. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
  15. 15. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
  16. 16. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space - AARRR Acquisition Activation Retention Referral Revenue
  17. 17. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space - AARRR Acquisition Activation Retention Revenue Referral
  18. 18. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
  19. 19. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space Sean Ellis, Growthhackers.com
  20. 20. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space - Backend Use tools you work with in the fastest possible way.
  21. 21. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space - GREAT PROCESS Great internal process Great support
  22. 22. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space - Great internal process Great sales Team Management - Personal OKRs - Work/self-education balance - Daily written updates - Weekly progress tracking
  23. 23. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space - GREAT MARKETING http://spyfu.com Content Marketing PR Advertising Email marketing
  24. 24. DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space GREAT GOALS GREAT PRODUCT GREAT PROCESS GREAT MARKETING MAKE IT OR BRAKE IT DO NOT AGREE TO BUILD S%#T DECONSTRUCTION PRINCIPLE DATAAND COMMON SENSE
  25. 25. FROM BUILDING NEW PRODUCTS TO MANAGING EXISTING ONES Alexey Semeney alexey@devteam.space, @alexeysemeney DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space
  26. 26. Upcoming Courses San Francisco Weeknights: September 6th Weekends: September 10th Apply At www.productschool.com www.productschool.com
  27. 27. www.productschool.com Upcoming Workshops Rsvp On Eventbrite August 10: Coding For Non Coders August 17: Product Owners: How to Get Your Development Team to Love You August 24: PM Life at an Early Stage Startup August 31: Product Management Course - Info Session

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