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Why You Need A Customer Persona: Stories need characters

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STORIES NEED CHARACTERS
WHY YOU NEED A CUSTOMER AVATAR
cc: The Plastic President - https://www.flickr.com/photos/51353457@...

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You're
building a
new feature
but not sure
if it will gain
traction...
cc: MDMA. - https://www.flickr.com/photos/46856546@...

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You ask: Does it resonate?
• Maybe only you can
appreciate it?
• Maybe it doesn't make
sense to anyone outside
your team?
...

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Why You Need A Customer Persona: Stories need characters

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Imagine watching Star Wars without Luke Skywalker.

It's like running an online business without a customer persona. Some argue that the JTBD (Jobs to be Done) framework is sufficient and better, but people are pre-disposed to talk to another face.

The next time you produce a new feature, blog post, or even newsletter, build it for a specific person in mind. At least one.

Learn more on http://www.northbound.io/persona-stories/

Imagine watching Star Wars without Luke Skywalker.

It's like running an online business without a customer persona. Some argue that the JTBD (Jobs to be Done) framework is sufficient and better, but people are pre-disposed to talk to another face.

The next time you produce a new feature, blog post, or even newsletter, build it for a specific person in mind. At least one.

Learn more on http://www.northbound.io/persona-stories/

More Related Content

Why You Need A Customer Persona: Stories need characters

  1. 1. STORIES NEED CHARACTERS WHY YOU NEED A CUSTOMER AVATAR cc: The Plastic President - https://www.flickr.com/photos/51353457@N02
  2. 2. You're building a new feature but not sure if it will gain traction... cc: MDMA. - https://www.flickr.com/photos/46856546@N02
  3. 3. You ask: Does it resonate? • Maybe only you can appreciate it? • Maybe it doesn't make sense to anyone outside your team? cc: mark sebastian - https://www.flickr.com/photos/71865026@N00
  4. 4. You may or may not know the job-to-be done. Regardless, it's not enough.cc: Greg Marshall - https://www.flickr.com/photos/86874036@N00
  5. 5. You may know that... • You have a better web design solution • Your service is superior over the popular solution • Your customers are business owners cc: Au Kirk - https://www.flickr.com/photos/64441474@N06
  6. 6. That knowledge isn't enough.
  7. 7. You can't talk to a faceless, blank wall. cc: Darkroom Daze - https://www.flickr.com/photos/25453448@N02
  8. 8. You need to look at a specific face The Lesson cc: garryknight - https://www.flickr.com/photos/8176740@N05
  9. 9. Imagine... • Star Wars without Luke Skywalker • Harry Potter without Harry • Lord of The Rings without Frodo cc: DanieleCivello - https://www.flickr.com/photos/74302553@N00
  10. 10. How do you build... • An ad • A social media post • A blog article • A product feature • A service or gig cc: William Brawley - https://www.flickr.com/photos/93841400@N00
  11. 11. You need to have your finger on the pulse of your audience. cc: quinn.anya - https://www.flickr.com/photos/53326337@N00
  12. 12. The only way to do this is to simulate a real conversation. cc: mark sebastian - https://www.flickr.com/photos/71865026@N00
  13. 13. Humans are pre-disposed to talk to someone specific. cc: Novowyr (Slow) - https://www.flickr.com/photos/62602097@N00
  14. 14. You need real a real person in mind.cc: pengrin™ - https://www.flickr.com/photos/73072573@N00
  15. 15. Imagine watching a movie without any character.
  16. 16. You're building a product for a person who feels a certain pain, but don't know who they arecc: ArmandoH2O - https://www.flickr.com/photos/63898525@N07
  17. 17. Building a product without a specific consumer in mind is like watching Harry Potter with a faceless Harry. cc: Naíra Dias - https://www.flickr.com/photos/9391056@N08
  18. 18. You just can't appreciate it.
  19. 19. It won't allow you to build a product that deals with a customer in a humane way. cc: onesecbeforethedub - https://www.flickr.com/photos/38533398@N07
  20. 20. Without building for a persona, you're just completing a project. cc: eioua - https://www.flickr.com/photos/19185494@N00
  21. 21. Don't think in terms of merely completing projects.
  22. 22. The next time you build a feature or write a blog post, do it for one person. cc: titoalfredo - https://www.flickr.com/photos/22963627@N05

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