In this webinar, you will learn how AI can take work off your plate, allowing you to focus on deep thinking or critical work. Cut out the drudge work in Product Management and get more out of your day. Learnings: Improve workflows that are high frequency - "manual tasks" Increase the quality of output that has high importance - "brainy tasks" Put GenAI to work today

1. Using GenAI for Increasing Productivity in Product Management
Ajay Swamy
Product Leader – Amazon Web Services

2. Agenda
Using the right GenAI tools
Personas you can use GenAI for
Wrap up
Which Gen AI tools should I use?
AI Across the Product Development Lifecycle

3. Gen AI and the future of Product Management
“We can’t know what the future will bring. What we can do is prepare ourselves as best
we can, and work to learn the new emerging technologies, and constantly consider how
we might utilize the new technologies to help our customers.” – Marty Cagan
• Recognize that AI is the next big wave.
• You might be scared and overwhelmed. Recognize it.
• AI is not going to take away your job. You’re the glue that brings people together around a goal, to
achieve an outcome. Instinct. Empathy. Judgment.
• Start using AI tools today.

4. Personas you can use GenAI for
Assistant Thought Partner Ideator
Don’t slog anymore Play devil’s advocate Get Creative
• Take meeting notes,
Summarize notes and
action items
• Get data for customer
segments
• Upload data for
summarization
• Ask about topics you don’t
know and get research
done, quickly
• Improve your writing
• Provide feedback and fine
tune your messaging
• Draft feedback as a
manager for your direct
reports
• Get supporting arguments
for your hypothesis
• Play the role of your
investor and prepare for
questions
• Improve your brand assets
e.g. resume or
presentation
• Generate a product idea
based on specific segment
or cohort. You specify the
constraints!
• Create a blog post,
positioning statement or an
expert article
• Generate a logo or tagline
• Generate epics and user
stories for a product idea
• Create a story book and
more!
You still need to double check your work!

5. Gen AI across you PLM
Use Gen AI to provide you with new ideas on solving
a customer problem with new ideas. My ChatGPT
Prompt:

6. Gen AI across you PLM
Use Gen AI for user segmentation and research. My
ChatGPT Prompt:

7. Gen AI across you PLM
Use Gen AI for validating your product ideas. My
ChatGPT Prompt:

8. Gen AI across you PLM
Use Gen AI for validating your product ideas. My
ChatGPT Prompt:

9. Gen AI across you PLM
Prototyping and MLP Development. My ChatGPT
Prompt:

10. Which GenAI tools should I use?
Gen AI Provider Description
Amazon Bedrock Great for enterprises and companies, including startups. API enabled. Multiple LLMs including Claude,
StableDiffusion, Cohere, Llama, Amazon’s own Titan – and offers text and image use cases. Multi modal
forthcoming.
Claude Pro by Anthropic
(from SectionSchool)
Processing large documents, organizing data and information, and ”on the go” RAG – upload a
document and Claude will use it as additional context.
ChatGPT Plus (GPT-4) by OpenAI
(from SectionSchool)
Research papers, essays, creative writing, content creation, and image generation. The added capability
of plugins makes it suitable for more advanced use cases like code interpretation and data analysis.
Claude 2 by Anthropic
(from SectionSchool)
Processing large documents, organizing information, managing projects. Claude's ability to handle many
file types makes it ideal for productivity tasks involving documents. Claude also has the largest context
window of which can handle about 150,000 words.
ChatGPT (GPT-3.5) by OpenAI
(from SectionSchool)
Brainstorming ideas, summarizing information, simple Q&A where some incorrect facts are acceptable.
The speed makes it good for drafting and iterating quickly.
Bing Chat by Microsoft
(from SectionSchool)
Getting quick answers to questions, research, and creative writing. Bing Chat's integration with web
search and ability to provide annotated responses makes it ideal for on-the-fly research and fact
checking.

11. Bonus – critique your Product Resume using Claude!

12. Wrap up
Reach out for any advice
o Ajay Swamy on LinkedIn (linkedin.com/in/deccanajay)
o Twitter: @deccanajay
o Double check your work across multiple LLMs if you can. Also, these tools are supposed to
accelerate your time to value. There will be hallucinations. Double check your work.
o Be careful of data you expose e.g. PII information or your company’s proprietary data!
o Take a course on prompt writing, its infinitely useful.
o There are no short cuts.
Now get building!