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How To Turn Ideas Into Product

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How To Turn Ideas Into Entrepreneurial Adventure
/Productschool @ProdSchool /ProductmanagementSF

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www.productschool.com
Koustubha Deshpande
- Head of Mobile: Marketo
- CEO & Co-Founder: Vessel.io
- Over 5 years of Produc...

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“How to Turn Ideas into Product”
Koustubha Deshpande (KD)

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How To Turn Ideas Into Product

  1. 1. How To Turn Ideas Into Entrepreneurial Adventure /Productschool @ProdSchool /ProductmanagementSF
  2. 2. www.productschool.com Koustubha Deshpande - Head of Mobile: Marketo - CEO & Co-Founder: Vessel.io - Over 5 years of Product Experience How to Turn Ideas into Entrepreneurial Adventure
  3. 3. “How to Turn Ideas into Product” Koustubha Deshpande (KD)
  4. 4. What am I going to talk about My Journey Lessons I learnt What I wish I’d have known before
  5. 5. So you have ideas
  6. 6. Before you start..
  7. 7. Keep in mind, “Ideas are cheap, execution everything”
  8. 8. Best ideas are Something that you want That you can build And few others realize it’s worth doing
  9. 9. Let me explain, “It starts with what if..”
  10. 10. Idea Problem Mobile beta testing. Solution Built a web app to automate this process Lunched a website Invited other developers to use it.
  11. 11. Then, “It will be really cool if…
  12. 12. Product
  13. 13. Finally, “Will you pay for this…” (Bottom line is ROI)
  14. 14. Bummer, “hmmm / May be / One day If you add..”
  15. 15. Lesson 1. Find problem, “Ensure problem really exist it’s worth solving”
  16. 16. Lesson 2. Focus on what matters “Make one thing great. Get one thing right.” -Andy Dunn, Bonobos CEO
  17. 17. Lesson 3. Recruit the right team “Together we will go far”
  18. 18. “Define what” (as opposed to the how)
  19. 19. Lesson 4. “Fund raising is not really about money.”
  20. 20. Lesson 5. “Successful product is never done or perfect”
  21. 21. Launch and Listen
  22. 22. Think and respond
  23. 23. Lesson 6. “Set Goals Reach & Repeat”
  24. 24. Lesson 7. “Don’t let people tell you idea won’t work.”
  25. 25. Thanks
  26. 26. Upcoming Courses San Francisco Weeknights: September 6th Weekends: September 10th Apply At www.productschool.com www.productschool.com
  27. 27. www.productschool.com Upcoming Workshops Rsvp On Eventbrite July 20: Why Customer Feedback can hurt your Product July 27:Data Science: The Product Manager's Primer August 3: From Building Products to Managing Them August 10: Coding For Non Coders August 17: Product Owners: How to Get Your Development Team to Love You

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