52. Objectives
GOOD (DOES THE JOB WELL)
Usable
Useful
Desirable
Attractive
Functional
Competitive
Manufacturable
Attainable
Opportunity
Talent
Tools
Process
Experience, etc
53. GREAT (MOVES THE NEEDLE)
Inspiring
Empowering
Transformative
Challenges norms
Culturally relevant
A portal to something
bigger
Socially positive
Creates high value
World View
Empathy
Clarity in Vision
Commitment
Tenacity
Fluid intelligence
128. Ammunition Confidential
Objectives
IT’S THE IDEA!
WHAT IS THE CORE IDEA? HOW WILL IT CHANGE
THINGS?
WHAT IT IS THAT YOU ARE REALLY DELIVERING?
HOW DOES IT FIT INTO CULTURE? AND WHAT
ABOUT IT MATTERS?
133. ACHIEVING GREATNESS:
KNOW YOUR MISSION AND THE NON-NEGOTIABLE BOUNDARIES
UNDERSTAND YOUR AUDIENCE AND BUILD A RELATIONSHIP
CREATE A TEAM CULTURE THAT EMBRACES CHALLENGE
BUILD CULTURAL AWARENESS OF WHAT YOU ARE REALLY DELIVERING
BE DESIGN RELIGIOUS THROUGH COMMITMENT AND RELENTLESSNESS
MANAGE COMPROMISE AND FIGHT THE DEATH OF 1000 CUTS
ENJOY THE RIDE AND REMEMBER: IT’S A PRIVILEGE TO BE DOING THIS