1. Designing Great Products: The Power
of Design and Leadership
by Chief Designer at Beats, by Dre
productschool.com

2. Level Up Your Team’s
Product Management Skills
Product Manager
Certification™
Product Leader
Certification™
Companies We Train
Product Marketing Manager
Certification™

3. Team Training
Level Up Your Team’s
Product Management Skills
productschool.com

4. Resources
Free Product Management Resources
Events Courses Podcasts
Newsletters Communities eBooks and
Reports
productschool.com/resources

9. MAKING GREAT STUFF

12. WHAT’S

13. WHAT’S WORTH

14. WHAT’S WORTH DESIGNING

15. WHAT’S WORTH DESIGNING IN THE

16. WHAT’S WORTH DESIGNING IN THE FIRST

17. WHAT’S WORTH DESIGNING IN THE FIRST PLACE?

50. WHAT TAKES DESIGN FROM GOOD TO GREAT?

52. Objectives
GOOD (DOES THE JOB WELL)
Usable
Useful
Desirable
Attractive
Functional
Competitive
Manufacturable
Attainable
Opportunity
Talent
Tools
Process
Experience, etc

53. GREAT (MOVES THE NEEDLE)
Inspiring
Empowering
Transformative
Challenges norms
Culturally relevant
A portal to something
bigger
Socially positive
Creates high value
World View
Empathy
Clarity in Vision
Commitment
Tenacity
Fluid intelligence

54. IT IS ALMOST ALWAYS ABOUT LEADERSHIP

56. Ammunition Confidential
Objectives
3 THINGS

57. Ammunition Confidential
Objectives
3 THINGS
GREAT LEADERS KNOW

59. TECHNOLOGYENABLES
BUTDESIGNESTABLISHES

60. HAVING AMAZING TECHNOLOGY DOES NOT MATTER
IF NOBODY GETS IT, NEEDS IT, OR WANTS IT.

62. JACK DORSEY

68. Ammunition Confidential
Objectives
IT’S NOT ABOUT WHAT ENABLES IT.
IT’S ABOUT HOW IT’S ACCESSED
AND UNDERSTOOD, AND THE VALUE AND
BENEFIT IT CAN PROVIDE.

70. CRAFTMANSHIP
MATTERS

71. YOU SHOULD CARE ABOUT THE QUALITY
OF EVERYTHING YOU DO

72. SAHAND DILMAGHANI

79. Ammunition Confidential
Objectives
BUILDING GREAT PRODUCTS REQUIRES AN
ALMOST MANIACAL COMMITMENT TO
QUALITY AND EXCELLENCE.
THE LOVE AND CARE OF THE CREATOR
SHOULD BE APPARENT.

81. IT’S THE IDEA
NOT THE OBJECT

82. MOST SUCCESSFUL PRODUCTS ARE
BASED ON AN IDEA, NOT JUST THEIR
FORM AND FUNCTION.

84. JIMMY IOVINE
DR. DRE

86. 1. DRE: PEOPLE ARE NOT HEARING MY MUSIC

87. 1. DRE: PEOPLE ARE NOT HEARING MY MUSIC
2. HEADPHONES ARE WORN ON THE BODY
AND SHOULD BE DESIGNED AS SUCH

88. 1. DRE: PEOPLE ARE NOT HEARING MY MUSIC
2. HEADPHONES ARE WORN ON THE BODY
AND SHOULD BE DESIGNED AS SUCH
3. MAKE THE HEADPHONE THE STAR

116. Ammunition Confidential
Objectives
CULTURE IS WHERE ART AND COMMERCE MEET

128. Ammunition Confidential
Objectives
IT’S THE IDEA!
WHAT IS THE CORE IDEA? HOW WILL IT CHANGE
THINGS?
WHAT IT IS THAT YOU ARE REALLY DELIVERING?
HOW DOES IT FIT INTO CULTURE? AND WHAT
ABOUT IT MATTERS?

131. WHAT’S WORTH DESIGNING IN THE FIRST PLACE?

132. SOMETHING GREAT, OF COURSE

133. ACHIEVING GREATNESS:
KNOW YOUR MISSION AND THE NON-NEGOTIABLE BOUNDARIES
UNDERSTAND YOUR AUDIENCE AND BUILD A RELATIONSHIP
CREATE A TEAM CULTURE THAT EMBRACES CHALLENGE
BUILD CULTURAL AWARENESS OF WHAT YOU ARE REALLY DELIVERING
BE DESIGN RELIGIOUS THROUGH COMMITMENT AND RELENTLESSNESS
MANAGE COMPROMISE AND FIGHT THE DEATH OF 1000 CUTS
ENJOY THE RIDE AND REMEMBER: IT’S A PRIVILEGE TO BE DOING THIS

135. THANK YOU!

137. @robertdbrunner @ammunitiongroup

138. Part-time Product Management
Training Courses
and Team Training
productschool.com