SlideShare a Scribd company logo

How To Build Amazing Products Through Customer Feedback

Eli Holder at Product School, New York

1 of 75
Download to read offline
How to build amazing Products through
Customer Feedback
/Productschool @ProdSchool /ProductmanagementNY
Venue Sponsored by
Eli Holder
- Product Leader, Designer and
Entrepreneur
- Founder of Notch.me and Unblab
www.productschool.com
How to build amazing Products
through Customer Feedback
Good Qs,
Good
P’s.31 Good Questions Product Managers
can ask to build Good Products.
by Eli Holder
eli.holder@nodd.co
“That’s a great
question.”
Work Work Work.Eli’s Background
unblab. “Spent about 10 minutes training it to
recognize my important emails and it's already
saved me hours and hours of sorting throughacquired by
Ad

Recommended

How to Land that First Customer
How to Land that First CustomerHow to Land that First Customer
How to Land that First CustomerFloown
 
Intro to user centered design
Intro to user centered designIntro to user centered design
Intro to user centered designRebecca Destello
 
How to Master Difficult Conversations at Work – Leader’s Guide
How to Master Difficult Conversations at Work – Leader’s GuideHow to Master Difficult Conversations at Work – Leader’s Guide
How to Master Difficult Conversations at Work – Leader’s GuidePiktochart
 
LinkedIn’s Culture of Transformation
LinkedIn’s Culture of TransformationLinkedIn’s Culture of Transformation
LinkedIn’s Culture of TransformationPat Wadors
 
8 Easy Steps to Writing Killer Landing Page Copy
8 Easy Steps to Writing Killer Landing Page Copy8 Easy Steps to Writing Killer Landing Page Copy
8 Easy Steps to Writing Killer Landing Page CopyContinuum Analytics
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of EverythingCharbel Zeaiter
 

More Related Content

What's hot

How to Break the Requirements into User Stories
How to Break the Requirements into User StoriesHow to Break the Requirements into User Stories
How to Break the Requirements into User StoriesShriKant Vashishtha
 
Developing a Message House
Developing a Message HouseDeveloping a Message House
Developing a Message HouseRichard Hatheway
 
Workshop - Writing Good User Stories
Workshop - Writing Good User Stories Workshop - Writing Good User Stories
Workshop - Writing Good User Stories Easy Agile
 
Yik Yak Growth Strategy by Victoria Young
Yik Yak Growth Strategy by Victoria YoungYik Yak Growth Strategy by Victoria Young
Yik Yak Growth Strategy by Victoria YoungVictoria Young
 
Working Backwards from the Customer
Working Backwards from the CustomerWorking Backwards from the Customer
Working Backwards from the CustomerAmazon Web Services
 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for EverythingKristina Halvorson
 
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...Startupbootcamp
 
The Science and Emotion of Neuromarketing_Nina Stanley_EIA Porto 2022.pptx
The Science and Emotion of Neuromarketing_Nina Stanley_EIA Porto 2022.pptxThe Science and Emotion of Neuromarketing_Nina Stanley_EIA Porto 2022.pptx
The Science and Emotion of Neuromarketing_Nina Stanley_EIA Porto 2022.pptxEuropean Innovation Academy
 
Build the right thing
Build the right thingBuild the right thing
Build the right thingIntercom
 
How to think like a startup
How to think like a startupHow to think like a startup
How to think like a startupLoic Le Meur
 
What's Your Sales Brain?
What's Your Sales Brain?What's Your Sales Brain?
What's Your Sales Brain?Gavin McMahon
 
Outbound prospecting for highly targeted lead flow
Outbound prospecting for highly targeted lead flowOutbound prospecting for highly targeted lead flow
Outbound prospecting for highly targeted lead flowDavid Skok
 
What's Next in Growth? 2016
What's Next in Growth? 2016What's Next in Growth? 2016
What's Next in Growth? 2016Andrew Chen
 
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdfEuropean Innovation Academy
 
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-on
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-onHow to Plan and Execute a Go-to-market Campaign for an Atlassian Add-on
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-onAtlassian
 
THE PRESENTATION DESIGN CRASH COURSE
THE PRESENTATION DESIGN CRASH COURSETHE PRESENTATION DESIGN CRASH COURSE
THE PRESENTATION DESIGN CRASH COURSEJoseph Gelman
 
How to Succeed as a Non-Technical PM by Spotify's Product Owner
How to Succeed as a Non-Technical PM by Spotify's Product OwnerHow to Succeed as a Non-Technical PM by Spotify's Product Owner
How to Succeed as a Non-Technical PM by Spotify's Product OwnerProduct School
 

What's hot (20)

The Minimum Loveable Product
The Minimum Loveable ProductThe Minimum Loveable Product
The Minimum Loveable Product
 
How to Break the Requirements into User Stories
How to Break the Requirements into User StoriesHow to Break the Requirements into User Stories
How to Break the Requirements into User Stories
 
Developing a Message House
Developing a Message HouseDeveloping a Message House
Developing a Message House
 
Workshop - Writing Good User Stories
Workshop - Writing Good User Stories Workshop - Writing Good User Stories
Workshop - Writing Good User Stories
 
Yik Yak Growth Strategy by Victoria Young
Yik Yak Growth Strategy by Victoria YoungYik Yak Growth Strategy by Victoria Young
Yik Yak Growth Strategy by Victoria Young
 
Working Backwards from the Customer
Working Backwards from the CustomerWorking Backwards from the Customer
Working Backwards from the Customer
 
Brand Workshop Presentation
Brand Workshop PresentationBrand Workshop Presentation
Brand Workshop Presentation
 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for Everything
 
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
 
The Science and Emotion of Neuromarketing_Nina Stanley_EIA Porto 2022.pptx
The Science and Emotion of Neuromarketing_Nina Stanley_EIA Porto 2022.pptxThe Science and Emotion of Neuromarketing_Nina Stanley_EIA Porto 2022.pptx
The Science and Emotion of Neuromarketing_Nina Stanley_EIA Porto 2022.pptx
 
Build the right thing
Build the right thingBuild the right thing
Build the right thing
 
How to think like a startup
How to think like a startupHow to think like a startup
How to think like a startup
 
What's Your Sales Brain?
What's Your Sales Brain?What's Your Sales Brain?
What's Your Sales Brain?
 
Outbound prospecting for highly targeted lead flow
Outbound prospecting for highly targeted lead flowOutbound prospecting for highly targeted lead flow
Outbound prospecting for highly targeted lead flow
 
The Power of A/B Testing
The Power of A/B TestingThe Power of A/B Testing
The Power of A/B Testing
 
What's Next in Growth? 2016
What's Next in Growth? 2016What's Next in Growth? 2016
What's Next in Growth? 2016
 
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
 
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-on
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-onHow to Plan and Execute a Go-to-market Campaign for an Atlassian Add-on
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-on
 
THE PRESENTATION DESIGN CRASH COURSE
THE PRESENTATION DESIGN CRASH COURSETHE PRESENTATION DESIGN CRASH COURSE
THE PRESENTATION DESIGN CRASH COURSE
 
How to Succeed as a Non-Technical PM by Spotify's Product Owner
How to Succeed as a Non-Technical PM by Spotify's Product OwnerHow to Succeed as a Non-Technical PM by Spotify's Product Owner
How to Succeed as a Non-Technical PM by Spotify's Product Owner
 

Viewers also liked

How To Launch A Product No Matter Where You Work By PM From American Express
How To Launch A Product No Matter Where You Work By PM From American ExpressHow To Launch A Product No Matter Where You Work By PM From American Express
How To Launch A Product No Matter Where You Work By PM From American ExpressProduct School
 
Prototyping: How to create a website oro mobile app without programming
Prototyping: How to create a website oro mobile app without programmingPrototyping: How to create a website oro mobile app without programming
Prototyping: How to create a website oro mobile app without programmingProduct School
 
Storytelling For Product Managers
Storytelling For Product ManagersStorytelling For Product Managers
Storytelling For Product ManagersProduct School
 
"Ask Me Anything" with Facebook's Product Manager & Product School Instructor
"Ask Me Anything" with Facebook's Product Manager & Product School Instructor "Ask Me Anything" with Facebook's Product Manager & Product School Instructor
"Ask Me Anything" with Facebook's Product Manager & Product School Instructor Product School
 
Three Rules Every Mobile Product Needs to Be Successful With The Author Of M...
Three Rules Every Mobile Product Needs  to Be Successful With The Author Of M...Three Rules Every Mobile Product Needs  to Be Successful With The Author Of M...
Three Rules Every Mobile Product Needs to Be Successful With The Author Of M...Product School
 
Uber PM Talks: How To Crack A PM Interview
Uber PM Talks: How To Crack A PM InterviewUber PM Talks: How To Crack A PM Interview
Uber PM Talks: How To Crack A PM InterviewProduct School
 
From Building Products To Managing Them
From Building Products To Managing ThemFrom Building Products To Managing Them
From Building Products To Managing ThemProduct School
 
Get Hired! Landing A Product Job
 Get Hired! Landing A Product Job Get Hired! Landing A Product Job
Get Hired! Landing A Product JobProduct School
 
How To Turn Ideas Into Product
How To Turn Ideas Into Product How To Turn Ideas Into Product
How To Turn Ideas Into Product Product School
 
Growth Explained by Zynga's Director of Product
Growth Explained by Zynga's Director of ProductGrowth Explained by Zynga's Director of Product
Growth Explained by Zynga's Director of ProductProduct School
 
First 90 days as a Product Manager
First 90 days as a Product ManagerFirst 90 days as a Product Manager
First 90 days as a Product ManagerProduct School
 
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
 
5 Growth Hacking Metrics
5 Growth Hacking Metrics5 Growth Hacking Metrics
5 Growth Hacking MetricsSyafrizal Adi
 
Why You Need A Customer Persona: Stories need characters
Why You Need A Customer Persona: Stories need charactersWhy You Need A Customer Persona: Stories need characters
Why You Need A Customer Persona: Stories need charactersAllan Caeg
 
Selling Skills For Product Managers
Selling Skills For Product ManagersSelling Skills For Product Managers
Selling Skills For Product ManagersProduct School
 
How Machine Learning Can Transform The Customer Experience
How Machine Learning Can Transform The Customer ExperienceHow Machine Learning Can Transform The Customer Experience
How Machine Learning Can Transform The Customer ExperienceProduct School
 
Product Managers: How To Get Your Developers To Love You
Product Managers: How To Get Your Developers To Love YouProduct Managers: How To Get Your Developers To Love You
Product Managers: How To Get Your Developers To Love YouProduct School
 
Ask Me Anything with LinkedIn's Senior Product Manager
Ask Me Anything with LinkedIn's Senior Product ManagerAsk Me Anything with LinkedIn's Senior Product Manager
Ask Me Anything with LinkedIn's Senior Product ManagerProduct School
 
2014 Lean Startup & Customer Persona by Mike Reiner
2014 Lean Startup & Customer Persona by Mike Reiner2014 Lean Startup & Customer Persona by Mike Reiner
2014 Lean Startup & Customer Persona by Mike ReinerEuropean Innovation Academy
 

Viewers also liked (20)

How To Launch A Product No Matter Where You Work By PM From American Express
How To Launch A Product No Matter Where You Work By PM From American ExpressHow To Launch A Product No Matter Where You Work By PM From American Express
How To Launch A Product No Matter Where You Work By PM From American Express
 
Prototyping: How to create a website oro mobile app without programming
Prototyping: How to create a website oro mobile app without programmingPrototyping: How to create a website oro mobile app without programming
Prototyping: How to create a website oro mobile app without programming
 
Storytelling For Product Managers
Storytelling For Product ManagersStorytelling For Product Managers
Storytelling For Product Managers
 
"Ask Me Anything" with Facebook's Product Manager & Product School Instructor
"Ask Me Anything" with Facebook's Product Manager & Product School Instructor "Ask Me Anything" with Facebook's Product Manager & Product School Instructor
"Ask Me Anything" with Facebook's Product Manager & Product School Instructor
 
Three Rules Every Mobile Product Needs to Be Successful With The Author Of M...
Three Rules Every Mobile Product Needs  to Be Successful With The Author Of M...Three Rules Every Mobile Product Needs  to Be Successful With The Author Of M...
Three Rules Every Mobile Product Needs to Be Successful With The Author Of M...
 
Uber PM Talks: How To Crack A PM Interview
Uber PM Talks: How To Crack A PM InterviewUber PM Talks: How To Crack A PM Interview
Uber PM Talks: How To Crack A PM Interview
 
From Building Products To Managing Them
From Building Products To Managing ThemFrom Building Products To Managing Them
From Building Products To Managing Them
 
Get Hired! Landing A Product Job
 Get Hired! Landing A Product Job Get Hired! Landing A Product Job
Get Hired! Landing A Product Job
 
How To Turn Ideas Into Product
How To Turn Ideas Into Product How To Turn Ideas Into Product
How To Turn Ideas Into Product
 
Growth Explained by Zynga's Director of Product
Growth Explained by Zynga's Director of ProductGrowth Explained by Zynga's Director of Product
Growth Explained by Zynga's Director of Product
 
First 90 days as a Product Manager
First 90 days as a Product ManagerFirst 90 days as a Product Manager
First 90 days as a Product Manager
 
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...
 
5 Growth Hacking Metrics
5 Growth Hacking Metrics5 Growth Hacking Metrics
5 Growth Hacking Metrics
 
Who loves your brand
Who loves your brand Who loves your brand
Who loves your brand
 
Why You Need A Customer Persona: Stories need characters
Why You Need A Customer Persona: Stories need charactersWhy You Need A Customer Persona: Stories need characters
Why You Need A Customer Persona: Stories need characters
 
Selling Skills For Product Managers
Selling Skills For Product ManagersSelling Skills For Product Managers
Selling Skills For Product Managers
 
How Machine Learning Can Transform The Customer Experience
How Machine Learning Can Transform The Customer ExperienceHow Machine Learning Can Transform The Customer Experience
How Machine Learning Can Transform The Customer Experience
 
Product Managers: How To Get Your Developers To Love You
Product Managers: How To Get Your Developers To Love YouProduct Managers: How To Get Your Developers To Love You
Product Managers: How To Get Your Developers To Love You
 
Ask Me Anything with LinkedIn's Senior Product Manager
Ask Me Anything with LinkedIn's Senior Product ManagerAsk Me Anything with LinkedIn's Senior Product Manager
Ask Me Anything with LinkedIn's Senior Product Manager
 
2014 Lean Startup & Customer Persona by Mike Reiner
2014 Lean Startup & Customer Persona by Mike Reiner2014 Lean Startup & Customer Persona by Mike Reiner
2014 Lean Startup & Customer Persona by Mike Reiner
 

Similar to How To Build Amazing Products Through Customer Feedback

Good Questions, Good Products: 31+ Questions for Product Makers and Managers
Good Questions, Good Products: 31+ Questions for Product Makers and ManagersGood Questions, Good Products: 31+ Questions for Product Makers and Managers
Good Questions, Good Products: 31+ Questions for Product Makers and ManagersEli Holder
 
Opportunity Qualification Starter Questions
Opportunity Qualification Starter QuestionsOpportunity Qualification Starter Questions
Opportunity Qualification Starter QuestionsJoseph Lanners
 
Business models workshop: Creating traditional or social business, the same a...
Business models workshop: Creating traditional or social business, the same a...Business models workshop: Creating traditional or social business, the same a...
Business models workshop: Creating traditional or social business, the same a...Social Business Models
 
The user group you never knew you had ux camp 2015
The user group you never knew you had   ux camp 2015The user group you never knew you had   ux camp 2015
The user group you never knew you had ux camp 2015Hello Group
 
Pob stage 1 seminar 3 sdb
Pob stage 1   seminar 3 sdbPob stage 1   seminar 3 sdb
Pob stage 1 seminar 3 sdbDiana Shore
 
Collaborative Research | uxlx 2014
Collaborative Research | uxlx 2014Collaborative Research | uxlx 2014
Collaborative Research | uxlx 2014Erika Hall
 
Social Entrepreneurship for Disable Individuals
Social Entrepreneurship for Disable IndividualsSocial Entrepreneurship for Disable Individuals
Social Entrepreneurship for Disable IndividualsDemetris Hadjisofocli
 
planning at a glance
planning at a glanceplanning at a glance
planning at a glanceNick Smatt
 
Personal branding CVvdT_en_2014/12/8
Personal branding CVvdT_en_2014/12/8Personal branding CVvdT_en_2014/12/8
Personal branding CVvdT_en_2014/12/8Tom Scholte
 
personal branding cvvdt_en_2014
personal branding cvvdt_en_2014personal branding cvvdt_en_2014
personal branding cvvdt_en_2014Tom Scholte
 
Repost: Studio D's 100 Questions for the Young Creative
Repost: Studio D's 100 Questions for the Young CreativeRepost: Studio D's 100 Questions for the Young Creative
Repost: Studio D's 100 Questions for the Young CreativeLauren Serota
 
100 Questions for the Young Creative
100 Questions for the Young Creative100 Questions for the Young Creative
100 Questions for the Young CreativeJan Chipchase
 
Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...
Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...
Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...Joseph de Leon
 
COM CM 726 @ Boston University: Digital Strategy Building
COM CM 726 @ Boston University: Digital Strategy BuildingCOM CM 726 @ Boston University: Digital Strategy Building
COM CM 726 @ Boston University: Digital Strategy BuildingSteph Parker
 
Introduction to Jobs to Be Done
Introduction to Jobs to Be DoneIntroduction to Jobs to Be Done
Introduction to Jobs to Be DoneMichele Hansen
 
I Am a Product | Seema Lakhani | ProductTank Toronto
I Am a Product | Seema Lakhani | ProductTank TorontoI Am a Product | Seema Lakhani | ProductTank Toronto
I Am a Product | Seema Lakhani | ProductTank TorontoProduct Tank Toronto
 

Similar to How To Build Amazing Products Through Customer Feedback (20)

Good Questions, Good Products: 31+ Questions for Product Makers and Managers
Good Questions, Good Products: 31+ Questions for Product Makers and ManagersGood Questions, Good Products: 31+ Questions for Product Makers and Managers
Good Questions, Good Products: 31+ Questions for Product Makers and Managers
 
Opportunity Qualification Starter Questions
Opportunity Qualification Starter QuestionsOpportunity Qualification Starter Questions
Opportunity Qualification Starter Questions
 
Business models workshop: Creating traditional or social business, the same a...
Business models workshop: Creating traditional or social business, the same a...Business models workshop: Creating traditional or social business, the same a...
Business models workshop: Creating traditional or social business, the same a...
 
Design Thinking.pptx
Design Thinking.pptxDesign Thinking.pptx
Design Thinking.pptx
 
The user group you never knew you had ux camp 2015
The user group you never knew you had   ux camp 2015The user group you never knew you had   ux camp 2015
The user group you never knew you had ux camp 2015
 
How to motivate a customer
How to motivate a customerHow to motivate a customer
How to motivate a customer
 
Pob stage 1 seminar 3 sdb
Pob stage 1   seminar 3 sdbPob stage 1   seminar 3 sdb
Pob stage 1 seminar 3 sdb
 
Collaborative Research | uxlx 2014
Collaborative Research | uxlx 2014Collaborative Research | uxlx 2014
Collaborative Research | uxlx 2014
 
Social Entrepreneurship for Disable Individuals
Social Entrepreneurship for Disable IndividualsSocial Entrepreneurship for Disable Individuals
Social Entrepreneurship for Disable Individuals
 
planning at a glance
planning at a glanceplanning at a glance
planning at a glance
 
Personal branding CVvdT_en_2014/12/8
Personal branding CVvdT_en_2014/12/8Personal branding CVvdT_en_2014/12/8
Personal branding CVvdT_en_2014/12/8
 
personal branding cvvdt_en_2014
personal branding cvvdt_en_2014personal branding cvvdt_en_2014
personal branding cvvdt_en_2014
 
Repost: Studio D's 100 Questions for the Young Creative
Repost: Studio D's 100 Questions for the Young CreativeRepost: Studio D's 100 Questions for the Young Creative
Repost: Studio D's 100 Questions for the Young Creative
 
100 Questions for the Young Creative
100 Questions for the Young Creative100 Questions for the Young Creative
100 Questions for the Young Creative
 
Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...
Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...
Strategy 202 Questions That Really Matter (Strat Planners Workout 2011- 4As/ ...
 
COM CM 726 @ Boston University: Digital Strategy Building
COM CM 726 @ Boston University: Digital Strategy BuildingCOM CM 726 @ Boston University: Digital Strategy Building
COM CM 726 @ Boston University: Digital Strategy Building
 
LSM Workbook
LSM WorkbookLSM Workbook
LSM Workbook
 
UX - UI architecture session
UX - UI architecture sessionUX - UI architecture session
UX - UI architecture session
 
Introduction to Jobs to Be Done
Introduction to Jobs to Be DoneIntroduction to Jobs to Be Done
Introduction to Jobs to Be Done
 
I Am a Product | Seema Lakhani | ProductTank Toronto
I Am a Product | Seema Lakhani | ProductTank TorontoI Am a Product | Seema Lakhani | ProductTank Toronto
I Am a Product | Seema Lakhani | ProductTank Toronto
 

More from Product School

Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Product School
 
Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Product School
 
Launching New Products In Companies Where It Matters Most by Product Director...
Launching New Products In Companies Where It Matters Most by Product Director...Launching New Products In Companies Where It Matters Most by Product Director...
Launching New Products In Companies Where It Matters Most by Product Director...Product School
 
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Product School
 
Revolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
Revolutionizing The Banking Industry: The Monzo Way by CPO, MonzoRevolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
Revolutionizing The Banking Industry: The Monzo Way by CPO, MonzoProduct School
 
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Product School
 
Act Like an Owner, Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner,  Challenge Like a VC by former CPO, TripadvisorAct Like an Owner,  Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner, Challenge Like a VC by former CPO, TripadvisorProduct School
 
The Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolThe Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolProduct School
 
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdf
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdfWebinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdf
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdfProduct School
 
Unlocking High-Performance Product Teams by former Meta Global PMM
Unlocking High-Performance Product Teams by former Meta Global PMMUnlocking High-Performance Product Teams by former Meta Global PMM
Unlocking High-Performance Product Teams by former Meta Global PMMProduct School
 
The Types of TPM Content Roles by Facebook product Leader
The Types of TPM Content Roles by Facebook product LeaderThe Types of TPM Content Roles by Facebook product Leader
The Types of TPM Content Roles by Facebook product LeaderProduct School
 
Match Is the New Sell in The Digital World by Amazon Product leader
Match Is the New Sell in The Digital World by Amazon Product leaderMatch Is the New Sell in The Digital World by Amazon Product leader
Match Is the New Sell in The Digital World by Amazon Product leaderProduct School
 
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping RevolutionBeyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping RevolutionProduct School
 
Designing Great Products The Power of Design and Leadership
Designing Great Products The Power of Design and LeadershipDesigning Great Products The Power of Design and Leadership
Designing Great Products The Power of Design and LeadershipProduct School
 
Command the Room: Empower Your Team of Product Managers with Effective Commun...
Command the Room: Empower Your Team of Product Managers with Effective Commun...Command the Room: Empower Your Team of Product Managers with Effective Commun...
Command the Room: Empower Your Team of Product Managers with Effective Commun...Product School
 
Metrics That Matter: Bridging User Needs and Board Priorities for Business Su...
Metrics That Matter: Bridging User Needs and Board Priorities for Business Su...Metrics That Matter: Bridging User Needs and Board Priorities for Business Su...
Metrics That Matter: Bridging User Needs and Board Priorities for Business Su...Product School
 
Customer-Centric PM: Anticipating Needs Across the Product Life Cycle
Customer-Centric PM: Anticipating Needs Across the Product Life CycleCustomer-Centric PM: Anticipating Needs Across the Product Life Cycle
Customer-Centric PM: Anticipating Needs Across the Product Life CycleProduct School
 
AI in Action The New Age of Intelligent Products and Sales Automation
AI in Action The New Age of Intelligent Products and Sales AutomationAI in Action The New Age of Intelligent Products and Sales Automation
AI in Action The New Age of Intelligent Products and Sales AutomationProduct School
 
Growing as a PM in the Course of Your Career by Google PM Director
Growing as a PM in the Course of Your Career by Google PM DirectorGrowing as a PM in the Course of Your Career by Google PM Director
Growing as a PM in the Course of Your Career by Google PM DirectorProduct School
 

More from Product School (20)

Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
 
Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...
 
Launching New Products In Companies Where It Matters Most by Product Director...
Launching New Products In Companies Where It Matters Most by Product Director...Launching New Products In Companies Where It Matters Most by Product Director...
Launching New Products In Companies Where It Matters Most by Product Director...
 
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
 
Revolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
Revolutionizing The Banking Industry: The Monzo Way by CPO, MonzoRevolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
Revolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
 
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...
 
Act Like an Owner, Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner,  Challenge Like a VC by former CPO, TripadvisorAct Like an Owner,  Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner, Challenge Like a VC by former CPO, Tripadvisor
 
The Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolThe Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product School
 
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdf
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdfWebinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdf
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdf
 
Unlocking High-Performance Product Teams by former Meta Global PMM
Unlocking High-Performance Product Teams by former Meta Global PMMUnlocking High-Performance Product Teams by former Meta Global PMM
Unlocking High-Performance Product Teams by former Meta Global PMM
 
The Types of TPM Content Roles by Facebook product Leader
The Types of TPM Content Roles by Facebook product LeaderThe Types of TPM Content Roles by Facebook product Leader
The Types of TPM Content Roles by Facebook product Leader
 
Match Is the New Sell in The Digital World by Amazon Product leader
Match Is the New Sell in The Digital World by Amazon Product leaderMatch Is the New Sell in The Digital World by Amazon Product leader
Match Is the New Sell in The Digital World by Amazon Product leader
 
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping RevolutionBeyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
 
Designing Great Products The Power of Design and Leadership
Designing Great Products The Power of Design and LeadershipDesigning Great Products The Power of Design and Leadership
Designing Great Products The Power of Design and Leadership
 
Command the Room: Empower Your Team of Product Managers with Effective Commun...
Command the Room: Empower Your Team of Product Managers with Effective Commun...Command the Room: Empower Your Team of Product Managers with Effective Commun...
Command the Room: Empower Your Team of Product Managers with Effective Commun...
 
Metrics That Matter: Bridging User Needs and Board Priorities for Business Su...
Metrics That Matter: Bridging User Needs and Board Priorities for Business Su...Metrics That Matter: Bridging User Needs and Board Priorities for Business Su...
Metrics That Matter: Bridging User Needs and Board Priorities for Business Su...
 
Customer-Centric PM: Anticipating Needs Across the Product Life Cycle
Customer-Centric PM: Anticipating Needs Across the Product Life CycleCustomer-Centric PM: Anticipating Needs Across the Product Life Cycle
Customer-Centric PM: Anticipating Needs Across the Product Life Cycle
 
AI in Action The New Age of Intelligent Products and Sales Automation
AI in Action The New Age of Intelligent Products and Sales AutomationAI in Action The New Age of Intelligent Products and Sales Automation
AI in Action The New Age of Intelligent Products and Sales Automation
 
The Future of Product
The Future of ProductThe Future of Product
The Future of Product
 
Growing as a PM in the Course of Your Career by Google PM Director
Growing as a PM in the Course of Your Career by Google PM DirectorGrowing as a PM in the Course of Your Career by Google PM Director
Growing as a PM in the Course of Your Career by Google PM Director
 

Recently uploaded

"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, GoogleISPMAIndia
 
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Umar Saif
 
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docxLeveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docxVotarikari Shravan
 
Apex Replay Debugger and Salesforce Platform Events.pptx
Apex Replay Debugger and Salesforce Platform Events.pptxApex Replay Debugger and Salesforce Platform Events.pptx
Apex Replay Debugger and Salesforce Platform Events.pptxmohayyudin7826
 
How to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanHow to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanDatabarracks
 
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...Neo4j
 
Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...
Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...
Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...Adrian Sanabria
 
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsInflectra
 
How AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxHow AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxInfosec
 
Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?MENGSAYLOEM1
 
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaBuilding Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaISPMAIndia
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsEvangelia Mitsopoulou
 
My sample product research idea for you!
My sample product research idea for you!My sample product research idea for you!
My sample product research idea for you!KivenRaySarsaba
 
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...htrindia
 
Bit N Build Poland
Bit N Build PolandBit N Build Poland
Bit N Build PolandGDSC PJATK
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...UiPathCommunity
 
Dynamical systems simulation in Python for science and engineering
Dynamical systems simulation in Python for science and engineeringDynamical systems simulation in Python for science and engineering
Dynamical systems simulation in Python for science and engineeringMassimo Talia
 
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...Adrian Sanabria
 
Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...
Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...
Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...DianaGray10
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfSafe Software
 

Recently uploaded (20)

"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
 
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
 
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docxLeveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
Leveraging SLF4j for Effective Logging in IBM App Connect Enterprise.docx
 
Apex Replay Debugger and Salesforce Platform Events.pptx
Apex Replay Debugger and Salesforce Platform Events.pptxApex Replay Debugger and Salesforce Platform Events.pptx
Apex Replay Debugger and Salesforce Platform Events.pptx
 
How to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanHow to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response Plan
 
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
 
Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...
Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...
Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...
 
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
 
How AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxHow AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptx
 
Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?
 
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaBuilding Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applications
 
My sample product research idea for you!
My sample product research idea for you!My sample product research idea for you!
My sample product research idea for you!
 
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
HBR SERIES METAL HOUSED RESISTORS POWER ELECTRICAL ABSORBS HIGH CURRENT DURIN...
 
Bit N Build Poland
Bit N Build PolandBit N Build Poland
Bit N Build Poland
 
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
Dev Dives: Leverage APIs and Gen AI to power automations for RPA and software...
 
Dynamical systems simulation in Python for science and engineering
Dynamical systems simulation in Python for science and engineeringDynamical systems simulation in Python for science and engineering
Dynamical systems simulation in Python for science and engineering
 
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
 
Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...
Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...
Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
 

How To Build Amazing Products Through Customer Feedback

  • 1. How to build amazing Products through Customer Feedback /Productschool @ProdSchool /ProductmanagementNY Venue Sponsored by
  • 2. Eli Holder - Product Leader, Designer and Entrepreneur - Founder of Notch.me and Unblab www.productschool.com How to build amazing Products through Customer Feedback
  • 3. Good Qs, Good P’s.31 Good Questions Product Managers can ask to build Good Products. by Eli Holder eli.holder@nodd.co
  • 6. unblab. “Spent about 10 minutes training it to recognize my important emails and it's already saved me hours and hours of sorting throughacquired by
  • 7. “The SMS like model of having in and outbound messages keeping a conversation timely is the killer feature.” “I found it very refreshing and energizing to see creative products such as this one at
  • 8. “Until I saw your graphics and your ‘result stories’, I really wasn’t that dissatisfied. Now, I want to view all of my data this
  • 9. “Eli has been instrumental in bringing an organized process to studying users"
  • 11. Nodd helps team leaders get honest, constructive feedback from their teams at work. "I loved the emojis and the survey format was awesome. I was engaged the whole time. Excellent platform.” Nodd.co
  • 14. Dumb. Slightly less dumb. 2009 2016 The power of questions.
  • 15. Goal of this talk: Hooray Questions!
  • 16. Why Questions? “The Unknown Unknowns” i.e. the epistemology of Donald Rumsfeld
  • 18. Goals of the talk: 1. The power of 2. Asking the right 3. Product Questions
  • 20. 1. Who are we? Why are we here? 
 (strategy & existential crises) 2. Who’s our audience? What do they want? (user research) 3. What problem should we solve? 
 (opportunity assessment) 4. How should we solve the problem? (design sprinting) 5. Are we approaching Product / Market Fit? (build, measure, learn loop) Big Product Q’s (for each Product Lifecycle Stage)
  • 21. Related Product Q’s. Who are we? What’s our mission? What’s our aligning metric? What are our organizational objectives for the quarter/year (OKRs)? Who are the stakeholders? What are their goals? Why invest more in the product (e.g. instead of sales?) Who’s going to be building it? What are their personal goals and interests? What are their strengths and weaknesses? How much of their time do we have (e.g. are they cross functional? do they have other projects? are there churn risks?) What are the team’s strengths and weaknesses? What are people’s expected communication styles? What’s the organization’s culture (e.g. Risk tolerance)? What’s the organization’s perceived brand? What are the expectations for a product manager? What’s the (target) business model? What stage is the company at? What’s the prevailing role within the company? Who are the other companies in the space? How is your company different? Tech advantages / debt? Design advantages / debt? Data advantages? What are the religious issues that everyone’s tired of discussing? External requirements? Whats your support team like? How do you (think) you make money? Who’s our audience? What do our users think about on the subway? Who are our primary (and secondary) users? What does a typical day look like for them? What problems are they currently experiencing? (What are the 5 whys for the problems? What are they doing now to solve them? What do they like about the current solution? What do they dislike about the current solution? What are they feeling?) What are the most important dimensions to describe them? (e.g. demographics? behavior? company role? values? physical attributes? ) Who are the extreme users? What do our users value? What are their goals? What are their obligations? What are their frustrations? What are their stresses? What gets them excited? Who are the people in their lives? How do they typically interact with them? What’s the users value to us? What language do they use to describe their experiences? What other products / tools are they using? What are they reading? Who are they following? How do they find / buy related products? How do they fit into purchasing decisions? What can they spend? When do they spend? What’s their organization’s culture like? How do they fit in? What’s their organization’s business model? How do competitors perceive them? What does academia think about them? What problem are we solving? (value prop) What problems are incidental (non-goals)? For whom do we solve this problem? (target market) How big is the opportunity? (market size) How will we measure success? (metrics) What alternatives are out there now? (competitors) Why us? What’s our differentiator? Why now? (market window) Why might this a bad idea? How will we market this? Other considerations for success? How should we solve this? What are all the different ways we could possibly solve this? How are our competitors solving this? How have academics solved this? How have people solved similar problems in different industries? Which solution is the best for us to pursue? Which solution is most interesting to the team? Which solution has the most learning potential? Is it technically feasible? (What’s the relative complexity?) Is it consistent with the behavior / data we’ve collected so far?
  • 22. Who are we? Why are we here?Product Lifecycle Stage #1: Q: Strategy & Existential Crises
  • 23. What’s the mission?Q: Who are the stakeholders? What do they want? Q: What are our strengths & weaknesses relative to competitors? Q: Strategy & Existential Crises
  • 24. Why it’s importantFollow your dreams, idiot.
  • 26. “What’s our one metric that matters”? “What are our near-term OKRs”? “What are our product principles”? Ask: What’s the mission?Q:
  • 28. This is not you.
  • 30. 1. Conformity bias 2. Positivity bias 3. They don’t know 4. Don’t want to look dumb challenges: Who are the stakeholders?
 What do they want? Q:
  • 31. The Hopes / Fears Exercise: Who are the stakeholders?
 What do they want? Q: “What are your 3 biggest hopes for this project? (e.g. what do you hope this project accomplishes for [company]?) “What are your 3 biggest fears about this project? (e.g. what do you think will go wrong?) “What are your other considerations for this project? (anything else on your mind?) Ask:
  • 32. Hopes: • That project X opens up a new market for us • I’m optimistic about the chance at a new market • That project X opens up a substantial new revenue stream for us • That project X has interesting technical challenges Fears: • That project X is much more technically difficult than we expected • That we get distracted and don’t give project X a fair shot • That we’re more excited about the revenue opportunity than solving a real customer problem. Hopes / Fears Exercise Results: Who are the stakeholders?
 What do they want? Q: Answers:
  • 34. What’s our mission? What’s our aligning metric? What are our organizational objectives for the quarter/year (OKRs)? Who are the stakeholders? What are their goals? Why invest more in the product (e.g. instead of sales?) Who’s going to be building it? What are their personal goals and interests? What are their strengths and weaknesses? How much of their time do we have (e.g. are they cross functional? do they have other projects? are there churn risks?) What are the team’s strengths and weaknesses? What are people’s expected communication styles? What’s the organization’s culture (e.g. Risk tolerance)? What’s the organization’s perceived brand? What are the expectations for a product manager? What’s the (target) business model? What stage is the company at? What’s the prevailing role within the company? Who are the other companies in the space? How is your company different? Tech advantages / debt? Design advantages / debt? Data advantages? Strategy: Relevant Q’s.
  • 36. Who’s our audience? What do they want?Product Lifecycle Stage #2: Q: User Research
  • 37. “Set up at least 30 meetings, or you won’t have a good Michael Sippey Former VP Product Twitter User Research: Why?
  • 38. Allison Smith* 27, Cleveland New Mom Yahoo Mail User *Not really Allison But thank you to this person for CC Flickr photo. How does Allison use email?
  • 40. What does a typical day look like? What’s important to them? What’s holding them back? What do they think about on the Qs: Who’s our Audience?Q:
  • 41. What do users want?Q:
  • 42. Audience Q: Why shouldn’t you directly ask users “What do you want?”
  • 43. “If I had asked people what they wanted, they would have said: Faster Horses.” Henry Ford* Model-T Inventor *Not really
  • 44. What do users want?Q: 1. They can’t say what they want 2. They won’t know what’s possible 3. It’s not their job to know challenges:
  • 45. What do users want?Q: “How do you currently do [area you want to explore]?” “What are the top 3 things you love about how you’re doing it now?” “What are the 3 biggest frustrations with how you’re doing it now?” Ask:
  • 46. Happy Event Frustrating Event Emotion Timeline Exercise. What do users want?Q: "If you were to draw a chart of your emotions throughout your experience [doing X], with peaks when you're most happy and valleys when you're most unhappy, what would that look like?" Ask:
  • 47. A designer describes the 360 performance review experience. Choose my reviewers. Find out it’s perf review time. Find out I have to write 4 reviews I write the reviews, feel relieved A long time goes by and I forget about it. Boss emails to say it’s time to have the talk. Talk day. Promotion! Emotion Timeline Exercise Results: What do users want?Q: Answer:
  • 48. Who are your competitors customers? What do they value? Q:
  • 49. “[your industry]” (testimonials|our clients|our customers) site:[competitor_site] filetype:pdf site:twitter.com "apple maps" ("is a”|"sucks"|"can't"|"fuck"|"shit") https://twitter.com/search?q=to %3A[COMPETITORS_TWITTER]%20%3A) : Who are your competitors customers? What do they value? Q:
  • 50. User Research: Relevant Q’s. What do our users think about on the subway? Who are our primary (and secondary) users? What does a typical day look like for them? What problems are they currently experiencing? (What are the 5 whys for the problems? What are they doing now to solve them? What do they like about the current solution? What do they dislike about the current solution? What are they feeling?) What are the most important dimensions to describe them? (e.g. demographics? behavior? company role? values? physical attributes? ) Who are the extreme users? What do our users value? What are their goals? What are their obligations? What are their frustrations? What are their stresses? What gets them excited? Who are the people in their lives? How do they typically interact with them? What’s the users value to us? What language do they use to describe their experiences? What other products / tools are they using? What are they reading? Who are they following? How do they find / buy related products? How do they fit into purchasing decisions? What can they spend? When do they spend? What’s their organization’s culture like? How do
  • 52. What problem should we solve? Product Lifecycle Stage #3: Q: Opportunity Assessment
  • 53. Audience Q: What is the #1 Most Important Question about a Product?
  • 54. The Most Important Question: What problem are weQ: *Independently of how we might solve it.
  • 55. *Independently of how we might solve it. Advil. Features are for suckers.. What problem are we solving? Q: 310M Americans experience mild headaches and body pain due to inflammation at least once per year. We’ll make that pain go away. This: We’re manufacturing doses of ibuprofen. They’ll come in blue or brown pills. The bottle is child proof. We’re advertising the hell out of them. Not This:
  • 56. “Shiny feature X.” CEO: It needs to be social. Add share buttons everywhere! PM: Sir, it’s a porn site. How many people share porn on Facebook? CEO: The investors say we’re not growing fast enough. And some site called “Buzzfeed" is really taking off because of the sharing. PM: It sounds like you’re saying the real problem is growth? Are there other ways we could solve that? *Independently of how we might solve it. What problem are we solving? Q: Get to the root of the problem. 
 Avoid building things that don’t add value.
  • 57. What problem are we solving?*Q: *Independently of how we might solve it. 80M Americans have have a hard time finding things on the internet. Finding information on the internet. Problem Idea #1 Portals and directories (yahoo) Idea #2 Search by phrase matching (altavista) Idea #3 search by phrase matching and back links signal (google) Problem framing leaves room for multiple solutions.
  • 58. What problem are we solving?*Q: *Independently of how we might solve it. PM: Designer: *Quits. Goes to Facebook.* Problem framing helps you avoid irritating 
 your teams’ designers and engineers. The signup button must be big and red so more people will see it and click on it.
  • 59. What problem are we solving?Q: Problem Statements: 1. Focus on value, not features. 2. Avoid building useless shit. 3. Allow for alternate solutions. 4. Aren’t prescriptive. 5. Force clearer thinking. *Independently of how we might solve it.
  • 60. From The PM Handbook (mostly).
  • 61. Opportunity Assessment:
 The 11 most important questions for any product. 1. What problem are we solving? (value prop) 2. What problems are incidental (non-goals)? 3. For whom do we solve this problem? (target market) 4. How big is the opportunity? (market size) 5. How will we measure success? (metrics) 6. What alternatives are out there now? (competitors) 7. Why us? What’s our differentiator? 8. Why now? (market window) 9. Why might this a bad idea? 10.How will we market this? 11. Other considerations for success? From The PM Handbook (mostly).
  • 62. Big Product Q’s (for each Product Lifecycle Stage) 1. Who are we? Why are we here? 
 (strategy & existential crises) 2. Who’s our audience? What do they want? (user research) 3. What problem should we solve? 
 (opportunity assessment) 4. How should we solve the problem? (design sprinting) 5. Are we approaching Product / Market Fit? (build, measure, learn loop)
  • 63. “How can I improve?” Q: How to get Honest Team Feedback at work.
  • 64. 1. Fear of Retribution 2. Timing 3. Management Middleman challenges: “How can I improve?” Q: How to get Honest Team Feedback at work.
  • 65. Problem: People at work- especially managers - have difficulty getting honest, constructive feedback from their teams at work, causing missed opportunities for learning and development. Root causes include: Reviewers’ fear of retribution, feedback infrequency, and concerns about how criticism can negatively impact coworkers’ careers.
  • 66. Nodd helps team leaders ask the right questions to get honest, constructive feedback from their teams at work. It solves feedback’s honesty problem with 3 simple rules. Feedback through Nodd is: Nodd keeps reviewers’ identities confidential and responses are only ever shown in aggregate from 3+ reviewers. Nodd helps create a feedback ritual by prompting teams with simple, reviewer friendly micro- surveys every two weeks or at the end of each month. Feedback is sent directly from person-to-person and never through management. So reviewers can feel safe knowing it won’t affect the person’s pay. Anonymous. Frequent. Private. Nodd.co
  • 68. Summary: 1. The power of 2. Asking the right 3. Product Questions 4. Nodd is in beta. Signup at: https://
  • 71. Three Rules Every Mobile Product Needs to Be Successful With The Author Of Mobilized UPCOMING WORKSHOP www.productschool.com RSVP ON EVENTBRITE
  • 73. “How could we solve this problem AND REALLY DO AN AWFUL JOB & EMBARRASS OURSELVES? “How would we solve this problem IN SPACE?! “How would we solve this problem IF OUR USERS WERE EXCLUSIVELY 19th CENTURY PIRATES? “How would we solve this problem WITH BENEVOLENT, AUTONOMOUS NANO-BOTS? “How would you solve this problem BY DOING THE OPPOSITE OF YOUR LEFT-NEIGHBOR’S IDEA? What are all the different ways we could possibly solve this? Q: Ask:
  • 74. To assess team alignment, how many different ways do people answer:
 “What problem are we solving for our users over the next 2 months?” When someone shows you work:
 “What were your goals for this?” To assess team’s understanding of a story:
 “On a scale of 1, 2, 3, 5, 8, 13, 21, how complex does everyone think this story is?” (planning poker: okay for planning, great for communication). Are we on the same page? Q: Ask: (probably not)
  • 75. How can we improve our process? Q: Ask: Ask each team member to write: 
 “What are 3 things that we don’t currently do, that we should start doing?” “What are 3 things that we currently do, that we should stop doing?” “What are 3 things that we currently do, that we should continue doing?”