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The Future of Product
by Founder & CEO, Product School
productschool.com
Level Up Your Team’s
Product Management Skills
Product Manager
Certification™
Product Leader
Certification™
Companies We Train
Product Marketing Manager
Certification™
Artificial Intelligence
Product Certification
Team Training
Level Up Your Team’s
Product Management Skills
productschool.com
Resources
Free Product Management Resources
Events Courses Podcasts
Newsletters Communities eBooks and
Reports
productschool.com/resources
Act Like an
Owner,
Challenge
Like a VC
by former
CPO,
Tripadvisor
The Future of Product
The AI era
PC
Internet
Artificial
Intelligence
Mobile-Cloud
The way we've been taught to build
digital products in the previous era
is now obsolete
Winners and losers
are being defined now
Your mission is to
make your company win
in the AI era
Meet the
biggest winners
Total Valuation over $13 Trillions
Over $5 Trillion
gains in the last year
-20
-10
0
+10
+20
+30
+40
+50
+60
2022 2023 2024
‘Magnificent
Seven’ tech
stocks
S&P 500
The remaining
493 companies
The Magnificent 7 are
setting the standards
for financial success
in the AI era
Source: FactSet
Every company is
a tech-enabled company
70% of all
transformations fail
Source: McKinsey
Main reasons
● Lack of CEO buy in
● Lack of team buy in
● Low investment in training
Our clients
3 Product Trends
in 2024
Source: The Future of Product Report by Product School
T R E N D # 1
Product teams are
contributing to
revenue growth
not just adding user value
You cannot fake an excellent
customer experience
Before
Build something
users love
Now
Build something
users love AND
pay for
Product and GTM teams
(Marketing, Sales, Customer Success)
are best friends
Leveraging product as a
distribution channel
is not mutually exclusive with other
marketing channels
Having a bottom-up product motion
is not mutually exclusive with
a top-down sales motion
Proactively
flagging customers
who need attention
is not mutually exclusive with
other renewal initiates leveraged
by customer success
T R E N D # 2
Product teams are
sitting at the
intersection of
Tech & Business
not just under Tech
The rise of the CPO
More than
50%
Chief Product Officers
in Fortune 100
Flatter career ladder
AND more people
managers as
player/coaches
CPO
VP
Director
Sr PM
PM
Less overprocessed
“agile” frameworks
Less undercovered
project management
roles:
● Agile Coach
● Scrum Master
● Product Owner
Development
02
01 03
Discovery
User Research, Data
Analytics, Competitive
Intelligence
Go-to-Market
Positioning, Pricing, Biz
Ops, Launches, Revenue
Enablement
More investment in strategy,
delivery and GTM skills for PMs
T R E N D # 3
Product teams
are doing more
with less people
and more AI
Layoffs will continue
PMs who effectively utilize AI
are replacing a significantly
larger number of their
counterparts who don’t
The enemy is not AI.
Product teams are getting
better at prioritizing, and
automating mundane tasks
that increase their productivity
Main
Use Cases
User Feedback
+ Data Analytics
→ Insights
Feature Specification
(PRDs, Prototypes)
Personalized
Experiences
I N S U M M A R Y
T R E N D # 1
Product teams are contributing to revenue growth, not just
adding user value
T R E N D # 2
Product teams are sitting at the intersection of Tech and
Business teams, not just under Tech
T R E N D # 3
Product teams are doing more with less people and more AI
Winners and losers
are being defined now
Your mission is to
make your company win
in the AI era
We’re here to help you
productschool.com/report
The Future of Product
by Founder & CEO, Product School
productschool.com

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