Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution

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Beyond the Cart: Unleashing AI
Wonders with Instacart’s
Shopping Revolution
by Instacart CPO
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November 16, 2023
Beyond the Cart:
Unleashing AI Wonders
with Instacart’s
Shopping Revolution
Daniel Danker
Chief Product Officer @ Instacart
Before we
dive in
AI has been
hiding in plain
sight for years
8
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Now we are at an
inflection point
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
“What’s for
dinner?”
Why is this
question
so hard?
Taste
Preferences
Health &
Nutrition
Dietary
Restrictions
Culinary
Skills
Budget
Prep Time
What’s In
Season
The Challenge: From Inspiration to Plate
OR
Step 1: Inspiration
Getting inspiration
from a restaurant meal
or cookbook recipe
Step 2: Translation
Making shopping list of
ingredients
Step 3: Shopping
Going to the store to
purchase your
ingredients
Step 4: Cooking
Following instructions to
prepare your meal
Step 5: Enjoying
Finally tasting your
home-cooked meal
The Challenge: From Daily Need to Pantry
Step 1: Guardrails
From picky eaters to
weekly budgets
Step 2: Everyday Needs
Remembering those
things you won’t want to
forget each week
Step 3: Shopping
Going to the store to
purchase what you need
Step 4: Prepping
Keeping everything
organized for your family
members at home and
on-the-go
Step 5: Making it to Friday
So you can do it all again
next week
If the last 11 years were about removing
the physical labor of grocery shopping,
we believe that AI will help us ease the
mental labor for the years to come.
+
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
“Hundreds and Thousands”
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution
33
THANK YOU
34
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Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution

  • 1. Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution by Instacart CPO productschool.com
  • 2. Level Up Your Team’s Product Management Skills Product Manager Certification™ Product Leader Certification™ Companies We Train Product Marketing Manager Certification™
  • 3. Team Training Level Up Your Team’s Product Management Skills productschool.com
  • 4. Resources Free Product Management Resources Events Courses Podcasts Newsletters Communities eBooks and Reports productschool.com/resources
  • 5. November 16, 2023 Beyond the Cart: Unleashing AI Wonders with Instacart’s Shopping Revolution Daniel Danker Chief Product Officer @ Instacart
  • 7. AI has been hiding in plain sight for years
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  • 16. Now we are at an inflection point
  • 19. Why is this question so hard? Taste Preferences Health & Nutrition Dietary Restrictions Culinary Skills Budget Prep Time What’s In Season
  • 20. The Challenge: From Inspiration to Plate OR Step 1: Inspiration Getting inspiration from a restaurant meal or cookbook recipe Step 2: Translation Making shopping list of ingredients Step 3: Shopping Going to the store to purchase your ingredients Step 4: Cooking Following instructions to prepare your meal Step 5: Enjoying Finally tasting your home-cooked meal
  • 21. The Challenge: From Daily Need to Pantry Step 1: Guardrails From picky eaters to weekly budgets Step 2: Everyday Needs Remembering those things you won’t want to forget each week Step 3: Shopping Going to the store to purchase what you need Step 4: Prepping Keeping everything organized for your family members at home and on-the-go Step 5: Making it to Friday So you can do it all again next week
  • 22. If the last 11 years were about removing the physical labor of grocery shopping, we believe that AI will help us ease the mental labor for the years to come.
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  • 35. Part-time Product Management Training Courses and Team Training productschool.com