Beyond the Cart Unleashing AI Wonders with Instacart’s Shopping Revolution

1. Beyond the Cart: Unleashing AI
Wonders with Instacart’s
Shopping Revolution
by Instacart CPO
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2. Level Up Your Team’s
Product Management Skills
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5. November 16, 2023
Beyond the Cart:
Unleashing AI Wonders
with Instacart’s
Shopping Revolution
Daniel Danker
Chief Product Officer @ Instacart

6. Before we
dive in

7. AI has been
hiding in plain
sight for years

8. 8

16. Now we are at an
inflection point

18. “What’s for
dinner?”

19. Why is this
question
so hard?
Taste
Preferences
Health &
Nutrition
Dietary
Restrictions
Culinary
Skills
Budget
Prep Time
What’s In
Season

20. The Challenge: From Inspiration to Plate
OR
Step 1: Inspiration
Getting inspiration
from a restaurant meal
or cookbook recipe
Step 2: Translation
Making shopping list of
ingredients
Step 3: Shopping
Going to the store to
purchase your
ingredients
Step 4: Cooking
Following instructions to
prepare your meal
Step 5: Enjoying
Finally tasting your
home-cooked meal

21. The Challenge: From Daily Need to Pantry
Step 1: Guardrails
From picky eaters to
weekly budgets
Step 2: Everyday Needs
Remembering those
things you won’t want to
forget each week
Step 3: Shopping
Going to the store to
purchase what you need
Step 4: Prepping
Keeping everything
organized for your family
members at home and
on-the-go
Step 5: Making it to Friday
So you can do it all again
next week

22. If the last 11 years were about removing
the physical labor of grocery shopping,
we believe that AI will help us ease the
mental labor for the years to come.

23. +

25. “Hundreds and Thousands”

33. 33

34. THANK YOU
34

35. Part-time Product Management
Training Courses
and Team Training
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