2. Howitworks?
Indira Nooyi.
As CEO, I visit a market every week to see what we look like on the shelves. I always ask myself—not as a
CEO but as a mom—“What products really speak to me?” The shelves just seem more and more cluttered,
so I thought we had to rethink our innovation process and design experiences for our consumers—from
conception to what’s on the shelf.
3. Howitworks?
. Identifying an opportunity for improving or better ways of doing
◦ It is solution focused and not problem focused
◦ It is not seeing what is but imagining what it can be
◦ Kids toothbrush – launched by P&G
4. Howitworks?
It is a creative process based on building up of ideas
Thinking wildly and testing rapidly for finding multiple solutions
Ideas-Ideas-ideas…
5. WhatisDesignThinking?
Design Thinking is a process to come up with creative solutions to solve problems, create or redesign .
Problem + Design Thinking = Solutions.
6. Skills
requiredto
beaDesign
Thinker
Steps into customers shoes
Have empathy on users/ stakeholders
Like to challenge the status que
Able to ask right question
Draw & sketch
Work in group
Look at big picture and think holistically
Generate new ideas
Find and reiterate alternatives
Willing to fail early & often
15. 2.DefinePhase
“Solving the correct problem CORRECTLY”
Why you need to ask the right questions?
What are the different type of questions?
Who will you ask?
What should you do when a project comes to you?
How to align stakeholders in meetings?
16. Why you need to ask the right questions?
EMPATHISE YOUR END
USERS/STAKEHOLDERS
CONNECT AND
COLLABORATE WITH
MORE ALIGNED
OBJECTIVES
GATHER BETTER
INFORMATION
EXAMINE AND DEFINE
THE PROBLEM MORE
EFFECTIVELY
INCREASE YOUR
PERSUASION AND
INFLUENCE
IMPROVE YOUR
NEGOTIATION SKILLS
REDUCE CHANCES OF
MISTAKES OR
MISCOMMUNICATION
DISCOVER POTENTIAL
ISSUES AND
OPPORTUNITIES
17. Whatarethedifferenttypeofquestions?
1. Opening questions: Provokes the thinking
What is the problem we are trying to solve?
What are we looking at?
What kind of things do we want to explore?
What are the problem areas in this?
2. Navigating questions: helps to assess the nature
of meeting
Are we on the right track?
Is this useful?
Did I understand this correctly?
Are we aligned on all this?
Does anyone have any questions?
18. Whatarethedifferenttypeofquestions?....cont.
3. Examining questions: Helps to focus on details
of the project
What is it made of?
How does it work?
How much of it are we selling now?
What percentage of sales increase are we
expecting in next two years?
Can you give me an example of this situation?
What happens after that?
4. Experimenting questions: invokes
imagination and possibilities
What else could we use this for?
What is missing over here?
What if we are wrong?
What if we did this using plan B?
20. Whoshould youaskquestions?
1. Customers/
End users:
How would you
do this?
Tell me more
about this?
What is your
feeling about
this?
2. Stakeholders:
What is in it for
you?
What is your
objective?
What is your
role in this?
3.
Management:
Where do you
see this going?
What are the
problems?
Any budget
constraints?
4. Vendors:
Are you able to
do it?
Can we do it
together?
21. 3.IdeatePhase
OUT OF THE BOX
THINKING REQUIRED BY
BRAINSTORMING IDEAS
NO IDEA IS TOO FAR
FETCHED AND NO ONES
IDEAS ARE REJECTED
IDEATING IS ALL ABOUT
CREATIVITY AND FUN
QUANTITY (NO. OF
IDEAS) IS ENCOURAGED
THIS PHASE NEEDS TO
BE EXPLAINED BY
DRAWING (IMAGES)
29. 4.PrototypePhase
It is a rough and rapid portion of design thinking process
A prototype can be a paper model, storyboard, cardboard box
It allows you to quickly visualise and identify best solution
Activities:
Space prototyping, Physical Prototyping, Wireframe building, Paper
constructions, Storyboards, Role-plays
