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Launching New Products In
Companies Where It Matters Most
by Product Director, Financial Times
productschool.com
Level Up Your Team’s
Product Management Skills
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Certification™
Product Leader
Certification™
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Level Up Your Team’s
Product Management Skills
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Resources
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productschool.com/resources
Act Like an
Owner,
Challenge
Like a VC
by former
CPO,
Tripadvisor
Launching new
products in
companies where it
matters most
Debbie McMahon, Product Director, Financial Times
Me and the FT
Debbie McMahon
Product Director for consumer subscriptions
business at the FT previously BBC and
Universal Credit
Financial Times
The FT has been around since 1888 - its 135
years old and intends to be around for at least
another 135 years
Do you recognise this feeling?
80%
Of the work often isn't figuring out an idea or opportunity space
What you need to
launch your product
To find an idea that
the org buys into
To build it in a
way that meets
customer needs
Launch it to real
customers
Signs to look out for
• Confusion over learnings
• Requests to add more
features/functionality
• Risk being overstated or causing
major concern
• Desire to go back on some
fundamental aspects
• Timing pushback
• Challenge over team size/costs
• Unrealistic success measures
• Difficulty in getting key teams to
support you
3 Lessons I have learned
Not a clear enough why Not Listening Not nailing the team
Lesson 1 - Figure out the why
Do you understand why you and/or the organisation
need to launch something new?
What is the wider strategy for the organisation that
your new product will be part of?
Having no strategy can become an
insurmountable struggle
Lesson 2 - Listen
No.....are you really listening?
Who haven't you spoken to?
New product development
requires extra empathy as a
Product Manager
Lesson 3 - It's all about the team
Well.....almost!
Can the team reach out across the organisation?
But on the other hand are there too many competing
voices?
With ambiguity comes
everyone's ideas!
What
about
you?
Make sure you understand what
you want to learn and get
exposure to as a PM
Thank you
Launching New Products In
Companies Where It Matters Most
by Product Director, Financial
Times
productschool.com

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Launching New Products In Companies Where It Matters Most by Product Director, Financial Times

  • 1. Launching New Products In Companies Where It Matters Most by Product Director, Financial Times productschool.com
  • 2. Level Up Your Team’s Product Management Skills Product Manager Certification™ Product Leader Certification™ Companies We Train Product Marketing Manager Certification™ Artificial Intelligence Product Certification
  • 3. Team Training Level Up Your Team’s Product Management Skills productschool.com
  • 4. Resources Free Product Management Resources Events Courses Podcasts Newsletters Communities eBooks and Reports productschool.com/resources Act Like an Owner, Challenge Like a VC by former CPO, Tripadvisor
  • 5. Launching new products in companies where it matters most Debbie McMahon, Product Director, Financial Times
  • 6. Me and the FT Debbie McMahon Product Director for consumer subscriptions business at the FT previously BBC and Universal Credit Financial Times The FT has been around since 1888 - its 135 years old and intends to be around for at least another 135 years
  • 7. Do you recognise this feeling?
  • 8.
  • 9. 80% Of the work often isn't figuring out an idea or opportunity space
  • 10. What you need to launch your product To find an idea that the org buys into To build it in a way that meets customer needs Launch it to real customers
  • 11. Signs to look out for • Confusion over learnings • Requests to add more features/functionality • Risk being overstated or causing major concern • Desire to go back on some fundamental aspects • Timing pushback • Challenge over team size/costs • Unrealistic success measures • Difficulty in getting key teams to support you
  • 12.
  • 13. 3 Lessons I have learned Not a clear enough why Not Listening Not nailing the team
  • 14. Lesson 1 - Figure out the why Do you understand why you and/or the organisation need to launch something new? What is the wider strategy for the organisation that your new product will be part of?
  • 15. Having no strategy can become an insurmountable struggle
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Lesson 2 - Listen No.....are you really listening? Who haven't you spoken to?
  • 21. New product development requires extra empathy as a Product Manager
  • 22.
  • 23. Lesson 3 - It's all about the team Well.....almost! Can the team reach out across the organisation? But on the other hand are there too many competing voices?
  • 25.
  • 26.
  • 27. What about you? Make sure you understand what you want to learn and get exposure to as a PM
  • 29. Launching New Products In Companies Where It Matters Most by Product Director, Financial Times productschool.com