2. What is
Marketing ??
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Don’t Confuse With The Meal!!!
14. “ This first Socond Step must
needs the involvement of
Sales Guys Directly. This step
will use as to create pre-hype
& as well as the curusity of
product in market.
15. For Channel
Devlopement
⊙ Channel Partner Devlopement.
⊙ Schemes for Channel Partners.
⊙ Channel Partners Meet in target
cities to motivate them.
⊙ Identifications of the TG cities
for devlopement of network.
⊙ Identifie the satelite towns of
these cities to devlope network.
⊙ Brand presense in the offices of
channel partnners.
16. For Channel
Devlopement
⊙Come with schemes like buyback,
acer & etc on certain units.
⊙Motivate some groups of people
to work as a freelancer.
⊙Give them incentive scheme on
devlopement of channel in
17. For DST
⊙ Identification of right TG.
⊙ Work on leads generated by
Marketing team.
⊙ Refral schems to the existing
customers.
⊙ Come with schemes like
buyback, acer & etc on certain
units.
⊙ Mouth Publicity of project i.e:
Bank approvals, project related
18. For DST
⊙ documents to build the
confidence of customer
⊙ Generate curusity about the
product by it’s USP.
⊙ Utilise the refrences to link the
people with the brand via
offering refrals & others
Your audience will listen to you or
read the content, but won’t do
both.
21. “It’s time of innovation, people want to
see the things which can enforce them
to think about it. Teaser campaign is
the best way to reconnect the brand’s
curiosity which is moving in the mind
of customer . Most important is
“CONTENT” which will reconnect us.
24. Designing
the
Campaign
PART -1
⊙ Teaser Campaign
⊙ Title “UNCOMPLETE STRUCTURE”
PART -2
⊙ Title “WE WILL COMPLET IT”
PART -3
Main Campaign Title “Launch of main
Creative”
26. How to link
Customers
with Teaser
campaign.
⊙ Motto is generate the curusity in
market
⊙ Teaser Campaign duration : 7days.
⊙ Mass promotion via-.
FM Radio
Banners
T-Shirts distribution
Cap Distribution
Cinema Slides
27. How to link
Customers
with Teaser
campaign.
⊙ On Ground activation in Malls,
Govt. offices & others
⊙ Promotion on Social Media.
⊙ Emailer of Teaser content .
30. Launch of
Main
Campaign
⊙ Motto : Start the Main Campaign
⊙ Campaign duration : 21 days.
⊙ Focus : Branding, Hammering,
Lead generation & Clouser
⊙ Mass promotion via-
FM Radio
OOH
Newspaper Ad
Listings
32. In two or
three
columns
ATL
Newspaper
Hoardings
BQS
Traffic I-Land
Gantry
Pole Kiosks
Permanent –
Signages.
BTL
Multicity Events
RWA events
School Competition
Broker Meet
On Ground-
Promotion.
Mobile van
Flyer distribution
Corporate Tie-up
Property expo
Mall activation
In house property-
carnival.
Tie up with Clubs
Events in PSU
PR activities
Canopy activity
Digital
Google Adword
Listings
Ads on social sites
Mailers shoot out
SMS shoot out
Website
Micro website
PPC marketing
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