Too many people view partnerships as a form of sales. While similar, partnerships are much more involved. Here are a few tips for cultivating strategic partnerships that can generate growth and lead to long term revenue growth.

1. A FEW TIPS
GREAT PARTNERSHIPS
TO HELP MAKE

2. This is not what a
great partnership
looks like
First :

3. THIS IS

5. IF YOU WANT
TO FAIL
DO THIS…

6. POTENTIAL PARTNERS
ARE INTERESTED & KNOW HOW
TO PARTNER WITH YOU
ASSUME
IF YOU WANT TO FAIL

7. INDIFFERENCE
BUT OVERCOMING
OUR TASK IS NOT
NURTURING ENTHUSIASM

8. JOAN D. VINGE
“INDIFFERENCE IS THE STRONGEST
FORCE IN THE UNIVERSE. IT MAKES
EVERYTHING IT TOUCHES MEANINGLESS.
LOVE AND HATE DON'T STAND A CHANCE
AGAINST IT.”

9. DELIGHTFUL & SUCCESFUL
SO HERE ARE 3 TIPS TO HELP YOU
OVERCOME INDIFFERENCE & DELIVER A
PARTNERSHIP EXPERIENCE

10. HELP YOUR
PARTNERS KNOW
HOW & WHY
THEY SHOULD WORK WITH YOU
1.

11. THIS MEANS
LEARN THEIR BUSINESS,
CUSTOMERS & GOALS
1.

12. THIS MEANS
AND MAKE IT EASY FOR THEM
TO UNDERSTAND HOW THEY
WIN WORKING WITH YOU
1.

13. 2.
RELATIONSHIP.
UNDERSTAND IT’S A

14. AND NOT JUST
BETWEEN YOU 2.
2.

15. AND NOT JUST
BETWEEN YOU 2.
2.
THINK THROUGH IT FROM
EVERYBODY’S PERSPECTIVE…
YOUR CUSTOMERS…AND THEIR’S

16. AND NOT JUST
BETWEEN YOU 2.
2.
HOW CAN YOU CO-MARKET & CO-SELL
WITH PARTNERS TO INCREASE ADOPTION?{ }

17. RELATIONSHIP…
2.BECAUSE IT’S A

18. IT HAS TO BE
GENUINE.
2.

19. IT HAS TO BE
GENUINE.
2.
(dancing doesn’t work when somebody’s
not into it)

20. IT HAS TO BE
NURTURED.
2.

21. IT HAS TO BE
NURTURED.
2.
(the moment you stop…
you’re not dancing anymore)

22. AND NOT A PLACE YOU GO TO TAKE.
TONY ROBBINS
THE ONLY WAY A RELATIONSHIP WILL
LAST IS IF YOU SEE YOUR RELATIONSHIP
AS A PLACE TO GO TO GIVE

23. YOUR PARTNERSHIP
IS NOT AN AGREEMENT.
…AND FINALLY REMEMBER

24. EXPERIENCE
3. IT’S AN

25. OPPORTUNITIES
3.SO CONSTANTLY INVENT NEW
FOR YOUR PARTNERS
HOW COULD YOUR CUSTOMERS WIN WITH
YOUR EXISTING PARTNERS?{ }

26. EXPERIENCE
3. …IT’S AN

27. EVOLVING PROCESS
3.SO APPROACH IT LIKE AN
NOT A ONE-TIME DEAL
HOW CAN YOUR PARTNERSHIP GROW INTO
SOMETHING BIGGER FOR BOTH OF YOU?{ }

28. WANT HELP ON
PARTNERSHIPS?

29. @ERICDCONWELL
ERIC.CONWELL@GMAIL.COM