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Innovation needs waste - XP Days Benelux 2011

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Pierluigi Pugliese

Here are the slides of the workshop version of Innovation Needs Waste, as presented at XP Days Benelux

TechnologyBusiness
1 of 35
Innovation needs Waste! Dirk Lässig http://blog.laessig.com Pierluigi Pugliese ConneX o X http://blog.connexxo.com
Right for your customer Innovative Are you building the right product?
What comes before Agility? How to get the right ideas? How to choose the best feature set?
The Concept “Waterfally” Business Requirements Implementation We’re agile!=> 4
Design Thinking Fills Gap: Is a Body of Includes Business Knowledge Brainstorming vs. IT Promotes NOT about Fits well Creativity & Project with Agile Innovation Execution 5
Who influences a solution? In design thinking solutions are driven by user needs. viable Business desirable Stakeholder User feasible Engineer The solution space
Learn to Create and Select Waste! Fe ed Create choices Make choices ba ck Prototype Divergent Convergent and Learn thinking thinking Iterate
Innovation Needs Waste Remove waste = remove the opportunity for Innovation Learning and gaining information should not be seen as waste
Design Thinking Culture
Interdisciplinary Team 10
Iterative & Timeboxed 11
Encourage Experiments 12
Collective Ownership of Ideas 13
Reframe Failures 14
Be Empathic 15
Be Inspired 16
Involve real users 17
Process Ideate Observe Prototype Start here Understand Execute Learn 18
• Generate variations • All ideas are equal • Feedback & Select • Probe, Sense, Respond Ideate
A Design Thinking Phase... 1. Read the stories Iterate 4. Demo & 2. Ideate Feedback 3. Converge
1. Stories: A New Electric Car
Innovation 2. Ideate Games Mindmaps Brainstorming ...
6-3-5 Bob Alice Mary John Andrew Lisa Idea 1 ... ... ... ... ... ... Idea 2 ... ... ... ... ... Idea 3 ... ... ... 6 People 3 Ideas each 5 Minutes each 23
Morphological Boxes Our company party... Location To Eat Music Games ... Restaurant Vegetarian Alice’s Band ... ... “The Lake” John’s Pre-recorded Thai ... ... house music Alf’s Jazz Golf Club ... ... ... Quintet ... ... ... ... ... ... ... ... ... ... 24
Disney Strategy 1. Dreamer 2. Implementer 3. Criticiser 25
Bob Alice Mary John Andrew Lisa Idea 1 ... ... ... ... ... ... Now Ideate... Idea 2 ... ... ... ... ... Idea 3 ... ... ... Location To Eat Music Games ... Restaurant Vegetarian Alice’s Band ... ... “The Lake” Pre-recorded John’s house Thai ... ... music Alf’s Jazz Golf Club ... ... ... Quintet ... ... ... ... ... ... ... ... ... ... 26
3. Converge
Prototyping
Feasibility Select Criteria Time to Market Cost Viability Desirability
Convergence Tools Strengthen Good Ideas Reframing Inclusive Principles
Now Converge...
4. Demo & Feedback 32
Design Thinking How will you use it?
Dirk Lässig http://blog.laessig.com Pierluigi Pugliese ConneX o X http://blog.connexxo.com
Essential Bibliography • Kaner, Sam et al. - “Facilitator’s Guide to Participatory Decision-Making” • Malik, Fredmund - „Strategie des Managements komplexer Systeme“ • http://designthinking.ideo.com • Gray, Dave et al. - “Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers” • Hohmann, Luke - “Innovation Games: Creating Breakthrough Products Through Collaborative Play”

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Innovation needs waste - XP Days Benelux 2011

  • 1. Innovation needs Waste! Dirk Lässig http://blog.laessig.com Pierluigi Pugliese ConneX o X http://blog.connexxo.com
  • 2. Right for your customer Innovative Are you building the right product?
  • 3. What comes before Agility? How to get the right ideas? How to choose the best feature set?
  • 4. The Concept “Waterfally” Business Requirements Implementation We’re agile!=> 4
  • 5. Design Thinking Fills Gap: Is a Body of Includes Business Knowledge Brainstorming vs. IT Promotes NOT about Fits well Creativity & Project with Agile Innovation Execution 5
  • 6. Who influences a solution? In design thinking solutions are driven by user needs. viable Business desirable Stakeholder User feasible Engineer The solution space
  • 7. Learn to Create and Select Waste! Fe ed Create choices Make choices ba ck Prototype Divergent Convergent and Learn thinking thinking Iterate
  • 8. Innovation Needs Waste Remove waste = remove the opportunity for Innovation Learning and gaining information should not be seen as waste
  • 18. Process Ideate Observe Prototype Start here Understand Execute Learn 18
  • 19. • Generate variations • All ideas are equal • Feedback & Select • Probe, Sense, Respond Ideate
  • 20. A Design Thinking Phase... 1. Read the stories Iterate 4. Demo & 2. Ideate Feedback 3. Converge
  • 21. 1. Stories: A New Electric Car
  • 22. Innovation 2. Ideate Games Mindmaps Brainstorming ...
  • 23. 6-3-5 Bob Alice Mary John Andrew Lisa Idea 1 ... ... ... ... ... ... Idea 2 ... ... ... ... ... Idea 3 ... ... ... 6 People 3 Ideas each 5 Minutes each 23
  • 24. Morphological Boxes Our company party... Location To Eat Music Games ... Restaurant Vegetarian Alice’s Band ... ... “The Lake” John’s Pre-recorded Thai ... ... house music Alf’s Jazz Golf Club ... ... ... Quintet ... ... ... ... ... ... ... ... ... ... 24
  • 25. Disney Strategy 1. Dreamer 2. Implementer 3. Criticiser 25
  • 26. Bob Alice Mary John Andrew Lisa Idea 1 ... ... ... ... ... ... Now Ideate... Idea 2 ... ... ... ... ... Idea 3 ... ... ... Location To Eat Music Games ... Restaurant Vegetarian Alice’s Band ... ... “The Lake” Pre-recorded John’s house Thai ... ... music Alf’s Jazz Golf Club ... ... ... Quintet ... ... ... ... ... ... ... ... ... ... 26
  • 29. Feasibility Select Criteria Time to Market Cost Viability Desirability
  • 30. Convergence Tools Strengthen Good Ideas Reframing Inclusive Principles
  • 32. 4. Demo & Feedback 32
  • 34. Dirk Lässig http://blog.laessig.com Pierluigi Pugliese ConneX o X http://blog.connexxo.com
  • 35. Essential Bibliography • Kaner, Sam et al. - “Facilitator’s Guide to Participatory Decision-Making” • Malik, Fredmund - „Strategie des Managements komplexer Systeme“ • http://designthinking.ideo.com • Gray, Dave et al. - “Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers” • Hohmann, Luke - “Innovation Games: Creating Breakthrough Products Through Collaborative Play”