Innovation Needs Waste Dirk Lässig, Agile Coach, Valtech Germany dirk.laessig@valtech.de Agile Day 2012 Valtech

1. Innovation needs Waste!
Dirk Lässig
http://www.valtech.de
Pierluigi Pugliese
ConneX o
X
http://blog.connexxo.com

2. Right for
your customer
Innovative
Are you building the right product?

3. What comes before Agility?
How to get
the right
ideas?
How to choose
the best feature set?

4. Design Thinking vs. Agile
The
Concept
Requirements
Design Implementation
Thinking Agile
4

5. Design Thinking
Fills Gap:
Is a Body of Includes
Business
Knowledge Brainstorming
vs. IT
Promotes NOT about
Fits well
Creativity & Project
with Agile
Innovation Execution
5

6. Who influences a solution?
In design thinking solutions
are driven by user needs.
viable
Business
desirable Stakeholder
User feasible
Engineer
The solution space

7. Learn to Create and Select
Waste!
Fe
ed
Create choices Make choices
ba
ck
Prototype
Divergent Convergent and Learn
thinking thinking
Iterate

8. Innovation Needs
Waste
Remove waste =
remove the opportunity
for Innovation
Learning and gaining
information should not
be seen as waste

9. Design Thinking Culture

10. Interdisciplinary Team
10

11. Iterative & Timeboxed
11

12. Encourage
Experiments
12

13. Collective Ownership of Ideas
13

14. Reframe Failures
14

15. Be Empathic
15

16. Be Inspired
16

17. Involve real users
17

18. Process
Ideate
Observe Prototype
Start
here
Understand Execute
Learn
18

19. • Generate variations
• All ideas are equal
• Feedback & Select
• Probe, Sense,
Respond
Ideate

20. Design: App for Electric Car

21. A Design Thinking Phase...
1. Ideate
Iterate
4. Demo &
2. Converge
Feedback
3. Prototype

22. Morphological Boxes
Our company party...
Location To Eat Music Games ...
Restaurant
Vegetarian Alice’s Band ... ...
“The Lake”
John’s Pre-recorded
Thai ... ...
house music
Alf’s Jazz
Golf Club ... ... ...
Quintet
... ... ... ... ...
... ... ... ... ...
22

23. Your Turn: First Iteration
Morphological
1. Ideate Boxes
Iterate
4. Demo &
2. Converge
Feedback
3. Prototype

24. Demo & Feedback
24

25. Your Turn: Second Iteration
1. Ideate
Iterate
4. Demo &
2. Converge
Feedback
3. Prototype

26. 6-3-5
Bob Alice Mary John Andrew Lisa
Idea 1 ... ... ... ... ... ...
Idea 2 ... ... ... ... ...
Idea 3 ... ... ...
6 People
3 Ideas each
5 Minutes each
26

27. Prototyping

28. Your Turn: Second Iteration
1. Ideate
6-3-5
Iterate
4. Demo &
2. Converge
Feedback
3. Prototype Paper
prototype

29. Demo & Feedback
29

30. Design Thinking
How will you use it?

31. Dirk Lässig
http://blog.laessig.com
Pierluigi Pugliese
ConneX o
X
http://blog.connexxo.com

32. Essential Bibliography
• Kaner, Sam et al. - “Facilitator’s Guide to
Participatory Decision-Making”
• Malik, Fredmund - „Strategie des Managements
komplexer Systeme“
• http://designthinking.ideo.com
• Gray, Dave et al. - “Gamestorming: A Playbook
for Innovators, Rulebreakers, and
Changemakers”
• Hohmann, Luke - “Innovation Games: Creating
Breakthrough Products Through Collaborative
Play”