The document describes a card game designed to teach design thinking concepts and processes in a fun way. The game involves teams drawing cards that guide them through the typical design thinking stages of discover, define, ideate, prototype, and evolve. At each stage, the cards provide different methods, tools, or instructions to help the team progress to creating solutions. The goal is for teams to accumulate 1000 points by filling in blank cards with their results to win the game.

1. Gamification 4 Fun & Profit*
Part 1:
#DesignThinking
*all content ripped of by either george kembel, scott adams, roger martin or myself.

2. presenting
the design thinking card game
based on
1000 blank white cards*
*yes, that is a real game. go ahead and google it. and no, they aren‘t all blank.

3. by
entrepreneursclub.de
and
AhmetEmreAcar.info*
*now known as the first guy to have footnotes with asterisks on his first slides.

4. Game Mechanics*
Theory + Application
of Design Thinking
*yes, this is a GAME. you will learn basic dt, but mostly, it is meant to be FUN. so enjoy!

5. Shifting Modes of Thinking

6. Shifting Fields of View

7. Rules
# 1 - the game has a number of rounds,
each round is called an iteration
# 2 - each round consists of 5 steps
# 3 - each step, you play the card you have for this step & follow
the instructions on the card
# 4 - you get points for filling blank white cards to create a
result. each result is worth 10 points
# 5 - first team to hit 1000 result points wins

8. game round:
0. 1. 2. 3. 4. 5.
DRAW
TEAM
CARDS
team Discover Define Ideate Experiment Evolve
cards
method
cards
blank
cards

9. team & method cards
TEAM discover define ideate experiment evolve
CARDS CARDS CARDS CARDS CARDS CARDS
1. 3. 5.
2. 4.
Discover Ideate Evolve
Define Experiment

10. team cards
DESIGN THINKING requires you to work in a team.
For this game, you need to draw a team role card.
Each role has both advantages and disadvantages
so try to create a balanced group and work with
each other to build on your strengths. The numbers on
Your team card influence the numbers on method cards.
every team member starts with 2 method cards of each type.
The checklist The nerdy The funky The frustrated
ECONOMIST CODER DESIGNER ETHNOGRAPHER
12 cards based on „10 faces of innovation“

11. team card +1 method
card at start
+1 resources
+1 progress +1 blank
card in 1st
-1 define round
-1 ideate - 1 on your
The checklist define card
ECONOMIST
- 1 on your
You simply excel at checklists Ideate card
and all project management
skills. What the team needs,
you can provide! Awesome!
Alas, you are also a bit of a
time tyrant. You frequently
whip the others through the
process. good for the schedule
Team but bad for fun and creativity.
Cards shame on you!

12. 1.
DESIGN THINKING uses techniques from various
disciplines. in the discover step of the game, we
use methods by anthropologists, sociologists,
designers and ethnologists. most of these will
require you to get off your desk and interact
Discover with people.
...
Cultural User User
probe observation interview
12 cards based on „ideo method cards“

13. needs +3
Cultural get 3 blank
white cards
Probe to figure out
needs
Cultural probes are fun! mostly
because they seem like less work
for management and excite your
team. they are also powerful.
draw 3 blank cards.
HOW THE METHOD WORKS IRL:
pick a bag, ask users to throw
stuff in that relates to the task
at hand. collect the bag after a
discover day and analyze the contents.
Cards hint: the bag can be a camera, too.

14. 2.
DESIGN THINKING uses a knowledge funnel to
define the problem at hand and to figure out
the right questions. the needs discovered in
step 1 are interesting, but one has to interpret
them to come up with insights. this is where
Define synthesis frameworks kick in.
...
storyboard persona stakeholder map
12 cards based on „ideo method cards“

15. insight +3
Persona
Personas are fictional users.
pretty handy if real ones don‘t
hang out during the process.
Draw 3 cards
how the method works irl:
gather insights generated from
user interviews & observations.
what did you learn? what kind of
patterns in needs, goals and
define behaviours did you find? take
Cards them and create a person with
age, job, hobbies, dreams, quotes…

16. 3.
DESIGN THINKING uses a range of well known
ideation techniques collectively described as
‚being a creative type‘ by management. Seriously
though, there is no formula for coming up
with ideas, just a few tricks, lots of tenacity
Ideate and sheer luck. really, coming up with a good
idea is just a numbers game. most of what you
come up with, will be crap. yes, i said crap on a
public presentation. whoops. again. oh, crap…
note: try to come up with ideates, not ideas.
zwicky box bodystorming What if?
12 cards based on „stuff i stole off the web“ aka wikipedia

17. ideas +2 great at
producing
results but
very time
consuming.
Zwicky a lot can
happen in
Box the end…
A Zwicky Box is a truly horrible
construction – ever see the cube?
use it to morph variations of ideas.
HOW TO: create an NxN matrix of
attributes and types for a product
range. for „writing“ this could be
pen, marker, pencil, etc. and color,
material, shape etc. with each cell
ideate containing an array of its own, i.e.
CARDS red, yellow, blue etc. for colors.
now randomly combine the cells.

18. 4.
DESIGN THINKING is about experimentation in
various forms. when you come up with an idea,
don‘t just tell people or write about it, but try
to create something that symbolizes your idea
and can be ideated by others. some may call
this prototyping or visualization, but really, it
is just your good ol‘ experiment and tell. just get
Experiment your ideas out. fast. good enough is perfect!
dark horse
prototype
12 cards based on „st. gallen design thinking cards“

19. prototype +1
or take some cards
a method card let you
choose
Dark Yes…
that‘s the
Horse real term.
google it.
A Dark Horse prototype is not an
object created by the dt agency of
the same name and not a comic
either. +1 blank OR method card.
HOW TO:
Take all the assumptions you have
about your product. Now reverse
them. Got a new feature list? good
…now build THAT! Helps you break
experiment
your line of thinking and gain new
CARDS
insights. may even deliver results.

20. 5.
DESIGN THINKERS are impulsive, driven egomaniacs.
uh, i mean, they have a ‚bias towards action‘ which
is basically the same thing. they are yesterdays add
kids with a pinch of ocd. once you have your idea,
you need to iterate, iterate and then some more. just
Evolve work on it until perfection. or until you run out of
resources. you will hit obstacles but also be lucky
along the way. learn to deal with both without
stopping the whole process. keep calm & carry on.
blablabalabla
pointy haired clueless hackd by users
boss consultant
12 cards based on „real pain-in-the-ass world ideate“

21. modify
result +/- 5
blablabalabla result points
Head -
Tail +
coin flip
To find out
Pointy Haired Boss
Pointy Haired Bosses can be both just follow
a menace and a boon to a project. instructions
on the one hand, they don‘t get
what you are doing. on the other
hand… they don‘t get what you
are doing.
Keep the card. It‘s +/- 5 points.
IN REAL LIFE: sometimes, managers
evolve
won‘t unterstand your process
CARDS
and it‘s up to their interpretation
so figure out if thats the case.

22. TEAM discover define ideate experiment evolve
CARDS CARDS CARDS CARDS CARDS CARDS

23. blank, white cards… aka „results“
EACH CARD
this can be IS 10
RESULT
Whatever POINTS:
ONLY VALID
The hell IF A CARD
HAS BOTH A
You want it DRAWING
To be… AND A
DESCRIPTIO
N!!!
Just draw +
describe
something

24. example filled white card
YAY! WE
HAVE 10
POINTS…
…990 to go.
sigh.
user insight: young women
need to ideate a
piece of clothing
and prefer to buy offline

25. Design Challenge
How might we help entrepreneurs to
find their ideal co-founders?

26. Had fun? No? Well…
#scb12 #feedback @sniggy
thanks for playing. next game: scrum!

27. TEAM 12 12 12 12 12
CARDS discover define ideate experiment evolve
CARDS CARDS CARDS CARDS CARDS
Boni / mali Each method card has a discover of 1 to evolve cards
For steps 3, enabling players to draw 1 to 3 blank change
cards, each of which is worth 10 points. first teams, add
team to reach 1000 points wins. or substract
methods, re
card discovers for each step: 2x3, 4x2, 6x1 sults, blanks
…
there are 100 total blank white cards Basically, th
ey are wild
cards