Una soluzione IoT per valutare la qualità del processo di erogazione della birra nei locali.

1. Beer and digitization
Data-driven innovation in a
still very analogue industry
16 DECEMBER 2019
MARGHERITA DI MEZZA – ATDHE AJDINI – JOHANN FELIX MADER

2. Still a very analogue sector
The tapping of beer in bars and pubs
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"Blind" distribution and production chain towards the bars and pubs
Purely informative relations between pub owners, distributors and producers
Ex-post and non-data-based warehouse management and supplies
No monitoring of the day-to-day business and consumption by the managers
Absent, unstructured or less personalized communication and targeting
I

3. alma-TEKs solution
From data to insights: value for the entire supply chain through AI
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CONTROL OVER
THE TAPS, GAMES
AND CHALLENGES
TAPPING
SYSTEM AT
THE TABLE
MONITORING AT
THE BAR
CONTROL
UNIT
Getting real-time data and precise insights
Optimization of supply chain and procurement
Execution of instant marketing measures
Monitoring of beer quality
Self-service
tapping systems Customer experience
Increase of
revenues
II
Customer engagement

4. The beer market in Italy
Beer consumption per capita is growing strongly
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Beer market
in Italy
9 €bn
On-trade*
beer market
in Italy
6,75 €bn
Market for digital
technologies in
the beer market
34 €mn
III
* On-trade sales quantities in Italy 36%, but revenue share is 75% of total market

5. The world-wide competition
None of the competitors currently operating in the Italian market
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IV
Low
High
HighLow
Scalability and completeness of solution
Level of
necessary
investment
iDraught (UK)
BeerSaver (US)
Xflow systems (HU)
IDS (US)
Au Fût et à mesure (FR)

6. Value propositions
alma-TEK delivers an all-in-one and plug & play solution
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V
▪ digital and innovative experience
▪ elimination of waiting times
▪ smart payments
▪ no fixed quantities
▪ engaging manual tapping
▪ possible games and challenges
▪ product quality delivered
▪ access to consumption metrics
and statistics of the rooms served
▪ centralized and real-time
management of the warehouse
for the served beer
▪ targeted promotional campaigns
▪ targeted commercial strategies
▪ access to consumption metrics and
statistics
▪ strategic differentiation with respect
to competing premises
▪ optimization of bar/pub staff
▪ Optimized and data-driven supply
management
▪ remote control of the premises
▪ consumer profiling
▪ access to consumption metrics
and statistics
▪ insights on consumption habits
▪ consumer profiling
▪ product visibility
▪ targeted promotional campaigns
▪ data monitoring sales of own
products
▪ product quality monitoring sold
100%
satisfaction

7. alma-TEK’s steps to achieve the long-term targets
Clearly defined distribution strategy for ambitious growth targets
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VI
Medium-term strategic approach
Long-term strategic approach
Short-term strategic approach
1. get first bars as customers 2. collecting and analysing data from “beer consumers”
3. optimize the supply chain and promotion measures
1. Create long-term partnerships with producers and distributors → help to acquire their
customers as users of the system 2. continuously improve the quality and reliability of the data
1. Create sales deck using the insights from the pilot stage
2. reach basic commercial agreements with producers or distributors

8. Revenue model
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9. AtdheMargherita Felix
The core team
The MIBE team
Mario Alessio Natalia
General Manager Technical Director Project Manager