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What will drive the retail technology in 2015-2016
This document discusses retail technology trends for 2015-2016. It notes that retailers are increasingly adopting an omnichannel approach to provide a consistent shopping experience across online and physical stores. Mobile technologies will be central to new retail innovations. Retailers will focus on creating personalized experiences for customers by collecting and analyzing customer data insights. The integration of multiple devices into a single personalized system will be important. Other trends include dynamic pricing, store analytics, expanded use of self-service checkouts, cash automation, mobile payments, and loyalty programs that reward engagement beyond just purchases.
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What will drive the retail technology in 2015-2016
- 1. What will drivethe Retail Technology in 2015 - 2016 Evaldas Budvilaitis CEO, New Vision Baltija UAB
- 2. SHOP PAY BE REWARDED How future consumers will SHOP, PAY and WANT TO BE REWARDED? PSI Group strategic outlook
- 3. SHOP PAY BE REWARDED How future consumers will SHOP, PAY and WANT TO BE REWARDED PSI Group strategic outlook
- 4. 1. BALTIC RETAILERSMOVE TOWARDS OMNICHANNEL RETAILING Pay Reward Shop • Consumers can now buy virtually anything, any time, and have it delivered from anywhere in the world. • Store-based retailers continued their move into the online • Offering an Omni channel shopping experience by using the same database of products, prices and promotions across all channels simultaneously allows retailers to track their customers across all channels in order to gain a better profile of their needs and preferences
- 5. Pay Reward Globaltrends
- 6. 6 2. MOBILEWILL BE IN THE CENTRE OF NEW RETAIL TECHNOLOGIES Pay Reward Shop Point of Sale moves to… Point of Service Self Service
- 7. 4 % ofall Internet sales in Lithuania is done Pay Shop with smartphones
- 8. Pay Reward Shop Customer acceptance is the Key
- 9. Sample - Selfscanning app usage patterns (Italy) App downloads driven by curiosity and fun Drop-out rate between downloads and registrations is relatively low, less than 50% Active users (at least 1 shopping session or payment / month) are about 30% of registered users The number of active users per store has reached several hundreds in well-advertised stores
- 10. 3. CREATING PERSONALIZEDEXPERIENCE Role of Customer data and insights Reward What are their needs and how is best to address? How and when is most efficient to reach them? What are my most valuable customers? In what lifestage they are?
- 11. 11 Store ajustedto customers shopping missions (“Store within store”) Pay Reward Shop
- 12. Pay Shop ParcelLockers Refrigerated Grocery Lockers
- 13.
- 14. 4. MIX OFDEVICES INTEGRATED INTO ONE SYSTEM DELIVERING PERSONALIZED EXPERIENCE Pay Shop
- 15. Reasons Retailers investin Pay Shop Digital signage Enhancing Customer Experience Brand Awareness Staff Training Return on Investment 20% 10% 10% 60% Digital Signage Association
- 16. 16 Pay 5.DYNAMIC PRICING Reward Shop
- 17. 6. STORE ANALYTICS Ranking selected KPI Own score vs. the best Sales competition, ranked result selected Item/SKU Sales; today, yesterday, week and month Score “Store Olympics” – selected criteria's
- 18. SHOP BE PAY REWARDED How future consumers will SHOP, PAY and WANT TO BE REWARDED PSI Group strategic outlook
- 19. 7. SELF SERVICECHECKOUTS RETURNING TO BALTICS Pay Reward Shop
- 20. Hypermarket with 6SSCO, 3 months after go – live, based on payroll logs: Pay Labour usage before the project 1.308 hours. / week After project 1.061 hours / week Savings: 247 hours / week Annual savings: 1 2.844 hours • Number of Self Checkouts: 6 • Number of traditional tills: 22 • Open 24 hours
- 21. SPAR Supermarket St.Petersburg • 50% transactions goes thru Self Service
- 22. Self service –only store Boots Bishopsgate London Store Format Health & Beauty No. of SSCO Units 9 Boots Flagship store Format Located nearby Liverpool St Station– huge hub of commuters and tourists 9 Self-service Checkouts Operates with minimal but effective use of attendant Liverpool St. – Circle/Cent./Met./Hamm.
- 23. New Layout conceptsDominant customers outflows Improved utilisation due to better queue management Ability to draw customers from other lanes Improved staff productivity shrink management Faster clearance for Interventions Single Exit Point with automated opening gate Better customer service
- 24. 24 8. NEWSELF-SERVICE CONCEPTS Pay Reward Shop
- 25. Optimised Layout forConvenience • Queue busting when calling staff from shop filling • Self service and the fractional attendant model Visibility and accessibility of the SSCOs is key RAP Station Ease of Store Management Improved overall store Efficiencies and Customer Service Now always have 3-4 lanes open Fractional Attendant Support
- 26. 9. CASH AUTOMATION Pay Shop 1 2 3 4 Helps cut cash handling related cost up to 30%
- 27. 10. VENDING INTEGRATIONINTO CHECKOUT PROCESS 1 2 3 Choose product as a product card in the shelf Or choose product on the Kiosk Retrieve your products from the dispenser Scan the valid receipt at the dispenser Hand in the Kiosk receipt or the product card and pay at the cashier 4 5
- 28. 11. MOBILE PAYMENTS - Issues to be solved • Lack of standard platform • Costs of updating infrastructure • Debates over fee structure • Privacy and security fears • Customers are not aware • Inertion to current models • No clear reason for customers to adopt Source: Euromonitor, Collis
- 29. 12. PAYMENTS BECOMESMORE INTEGARTED INTO WHOLE SHOPPING JOURNEY Payments are just one component of the consumer transaction
- 30.
- 31. SHOP PAY BE REWARDED How future consumers will SHOP, PAY and WANT TO BE REWARDED PSI Group strategic outlook
- 32. 13. SHIFTING FROMJUST POINTS TOWARDS ENGAGEMENT ON THE INDIVIDUAL LEVEL • Personal deals • Rewards not just for purchases but for other activities –visiting the store (IKEA), other gamification elements • Experiential rewards (free cofee, exclusivity, etc.) • 2 ways communication
- 33. 14. MOBILE LOYALTY • The first ever completely cardless customer loyalty scheme launched in Sweden by the Willys supermarket chain. • Starbucks successfully used their customers loyal behavior to drive mobile payment usage
- 34. Lwallet in Lithuania Months after go live Tx 3500 3000 2500 2000 1500 1000 500 0 Purchanses at POS made with Lwallet 1 2 3 4 5 6 7 8 9
- 35. 3 components forsuccess STRATEGY INTEGRATION TO SYSTEMS INTEGRATION INTEGRATED INTO TO PROCESS PROCCESES STRATEGY
- 36. OUR COMPANY ALEADING PARTNER FOR RETAILERS IN BALTIC COUNTRIES WHOLY OWNED SUBSIDIARY OF PSI GROUP ASA, AS OF JULY 3, 2014 WWW.PSIGROUP.NO, COMPANY LISTED ON OSLO STOCK EXCHANGE 21 years of experience within complete integrated retail management solutions In-house software development competence 190 experienced professionals comprising the largest provider of retail software and hardware solutions in the Baltics Key solution areas Offices Key segments International retailers Food retailers Domestic speciality retailers Hospitality Chains Enterprise solutions Store solutions After sales service FI RU EE LV LT Self service and checkout efficiency 36
- 37. PSI Group mission “Driving Retailers’ profitability by providing innovative integrated technology solutions” - enabling storeowners to reach their full potential
- 38. PSI - teamof more than 540 profesionals PSI TECHNOLOGY PSI RETAIL PSI LABELS RD Research Development Manufacturing Vendor Partner – Value added reseller Manufacturing Sales marketing System integration Project planning roll outs Installation education Service support Sales marketing Design
- 39. NEW VISION SOLUTIONS A HOLISTIC APPROACH ERPBI Midware Data collection and MS Dynamics NAV and LS Retail, BI solution Retail Back office and Loyalty systems transaction handling POS Front office SW, data transfer solutions, IP video and analytic solutions, specialized software solutions, mobile apps, self service platform and etc POS systems, Fiscal solutions, scales, Barcode systems, Warehouse automation products, PC servers, peripherals, networks, IP cameras 39
- 40. 40 ISO CERTIFICATIONTO PROVE HIGH QUALITY SOLUTION DESIGN, IMPLEMENTATION, SYSTEM INTEGRATION AND SERVICE ISO 9001 - Quality Management System Standard ISO/IEC 20000 - IT Service Management Standard ISO 27001 Information Security Standard
- 41. RETAIL ENVIRONMENT NEWVISION / PSI GROUP READY TO DELIVER Understanding and satisfying the consumer is more complex than before Multichannel becomes omnichannel Self Service – new way to be Retailer and improve consumer service Implication Trends/drivers • New opportunities with mobile devices for retailer staff • New generation of ERP and Retail solutions, with integration to various external solutions, will require providers with integration experience • Large variances within ERP SW whether they are adapted to new channel strategies • Suppliers must be Experienced independant solution providers with knowledge in Self Checkout, Self scanning on mobile and traditional one are well positioned for growth • Providers with business consultancy tools and know how on how to organize check out for general retail will be sought after • Consumers needs personalized approach, means more sophisticated systems for retailers • Traditional HW and POS SW providers can‘t meet needs of retailers • Traditional ERP companies don‘t have required retail know how 41
- 42.