Tropicalina pitch

1. Natalia Avellar
Founder & Creative director
tropicalinainternational@gmail.com

2. Value Proposition
“The value that Tropicalina tries to
deliver is a new way of conceiving the
fashion system, breaking down the
wall between design and
social responsibility in
order to have a design product made by
keeping in mind strong values”
SUSTAINABILITY
DESIGN
WOMAN
EMPOWERMENT

3. Underlying Magic
Univenture project
Deep knowledge of
the creative director
Recycled and natural fibres
& social projects
Sustainability
& Design

4. Scenario
TAM SAM SOM
60-80
billion
200-300
million
75 million

5. Scenario
$625m
Size of the market:
Bags & Accessories market €625m in 2018
Annual growth rate of 9.2%
11,46%
Global eco fibres market: USD 74.65b
Annual growth rate of 11.46%

6. Competitors
Presentation Designed

7. The Team
Founder
Natalia Avellar
Main contributors
Artisans: Lucia Cristiana Marques, Maria Do Socorro
Maques Dos Santos, Nathalia Rodrigues Dias
Social worker: Andrea Barbosa
Psychologist: Merylin Gonzales
Social Media Manager: Thais Rosàrio
Price Advisor: Priscila Bizarro
.
Missing skills
Financial Advisor
Export Agent

8. Timeline
OCTOBER
2017
DECEMBER
2017
JANUARY
2018
MAY
2018
FOUNDATION
FIRST COLLABORATION
WITH AN INFLUENCERFIRST SAMPLE OF BAG
PRODUCED
OCTOBER
2018
NOVEMBER
2018
DECEMBER
2018
FAIR OF IDEAS
CONTEST
BUILDING WEBSITE AND
GROWTH ON SALES
THANKS TO A/B TESTS
START-UP ITALIA
CONTESTFIRST UNIT SOLD

9. Projections
FIRST STORE
2022
Partnership with Italian designer with the
aim of helping the business acquiring more
authority
September 2021
Italian market
June 2020
Growth of the workforce
First semester 2019
Launch of a new collection:
- Increase in the high-end product
- More diversification of the products
June 2019

10. Go-To-Market Plan
- Influencers
- Interaction with followers
- Smart and quick
communication
Social network
- Storytelling
- E-shop
- Catching data - Pixel
Website
- Event marketing
- Guest for the events
Events
- Partnership with local and Italian designer
- Partnership with social organizations
- Sector fairs both from fashion and sustainable
Fairs and Partnership

11. Financial Projection
0,00 € 150.000,00 € 300.000,00 € 450.000,00 € 600.000,00 € 750.000,00 € 900.000,00 €
2019
2020
2021
2022
EBIT
EBIT TC TR
Tropicalina’s strength resides in the capability to cover risk, thanks to a reliable and
ambitious plan that includes from one side high profitability linked to handmade and
sustainable materials, and from the other long lifespan linked to the potential market share.