This document summarizes a smart label called Safer that detects meat freshness. Safer uses an array of polymeric sensors that change color after reacting with bacteria byproducts, allowing users to assess meat freshness without relying on expiration dates. The startup analyzed food degradation processes to develop the device, which is highly accurate, easy to read, scalable for packaging, and cheaper to produce than competitors. Financial projections estimate the startup could capture 0.5% of the European meat market in 5 years, generating over €12 billion in annual revenue. The founders are seeking a €365,000 investment to further improve and industrialize the smart label.

1. Smart label for meat freshness detection

2. An old and not reliable
tool to check the
conditions of your food
DATE LABEL
DO YOU TRUST IT?

3. MISUNDERSTANDING FOOD
DATE LABELS INCREASES
FOOD WASTE
Date labels rarely indicate the actual safety
of a food product. This means that large
volumes of safe food are being needlessly
thrown away each year, which increases
food waste BACTERIA
According to the U.S. Centers for Disease
Control an estimated 1.000.000 cases of
food poisoning, including nearly 20.000
hospitalizations, can be traced to
salmonella infection annually.

4. Wasting
food is
not just
an ethical
issue
CARBON FOOTPRINT
The FAO estimates that
3.3 Gtonnes of CO equivalent
is emitted to produce the
wasted food
WATER FOOTPRINT
The production of waste food
is estimated to consume
around 250 km of water
ECONOMIC IMPACT
According to FAO, Food waste
costs a global annual average
of 2.34 trillion €
2
3

5. T A K E T H E F R E S H N E S S
O F Y O U R F O O D F O R
G R A N T E D
A S A F E R C H O I C E
O U R
M I S S I O N

6. SAFER'S SMART LABEL
We studied deeply all the processes involved in food
degradation and then we developed a device able to
detect each spoilage step, when put over meat
samples.
The device consists of an array of polymeric sensors
which change their colours after the reaction with
volatile by-products released by bacteria.

7. HIGHLY ACCURATE
EASY TO READ
Safer detects with precision the process of degradation
of different types of meat, making it the most secure way
of checking the freshness of what you eat.
Overcome the expire date, which is not reliable, and
assess the freshness of your meat just by taking a glance
at the color of Safer's sensor.
SCALABLE
Safer's sensor is easy to integrate into the packaging and
it is extremely cheap to produce at large scale.
01
02
03

8. Easy to read
Patent
Cold-pharmaEvigence
Highly accurate
Cheap to produce
and implement
COMPETITORS ANALYSIS
MimicaVitsabInsignia
Technologies
Safer
Can suit a wide
variety of food

9. How can
Safer enter
in our life?
TARGET MARKET
Where the consumer
needs us more
Our primary clients are large-scale retailers, providing them:
Differentiation Reputational gain Discount policy

10. MARKET SHARE
CONQUERABLE WITHIN
5 YEARS
Year 1 Year 2 Year 3 Year 4 Year 5
200.000
150.000
100.000
50.000
0
Poultry
50.2%
Beef
49.8%
n° of smart label
units sold
EVOLUTION OF
THE SMART
LABEL SALES
in circulation
yearly regarding
Beef and
Poultry
POTENTIAL
EUROPEAN
MARKET OF
MEAT
PACKAGES
2.298.626.400
European presence scenario 5%
229.862.640
European presence scenario 0,5%
Local presence scenario 0,01%
4.597.253
MARKET ANALYSIS 45.972.528.000,00
n° in MLN

11. FINANCIALS 0,5% market share
Manufacturing
64.2%
Payrolls
20.7%
Operational/IT
8.9%
Marketing & Sales
4.7%
G&A
1.6%
Expenses composition
12.418 MLN
€ 15 MLN
5th Year Values
Potential Revenues
Year 1 Year 2 Year 3 Year 4 Year 5

12. Our
further
steps
INDUSTRIAL SCALE-UP
CUSTOMER FRIENDLY DESIGN
Further improvements of the device are ongoing to face a
possible industrial scale-up, since to far synthesis was only in
lab scale.
ECO - FRIENDLY
Currently, we are working on a more sustainable and
environmental-friendly version, with the focus on cellulose-
based materials, in order to avoid the use of plastic and to
make the device completely recyclable.
Testing diffent reactive molecules, in order to find even more
gloring and simple to understand colour changes.

13. INVESTMENT
€ 365.000
20%
share
in exchange of
to start-up
asking for

14. Partnership and collaborations

16. T A K E T H E F R E S H N E S S
O F Y O U R F O O D F O R
G R A N T E D
A S A F E R C H O I C E
O U R
M I S S I O N
THANK YOU
FOR THE
ATTENTION