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Proximus

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De rol van IoT en Big Data in omni-channel retail

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Proximus

  1. 1. The role of “Internet of Things” and “Big Data” in retail Thursday, 17 March Stefania Cappiello
  2. 2. The retail landscape is changing Pure-play online retailers The consumer is changing Digital consumer The customer journey starts online Use of mobile device in purchase process
  3. 3. Bring the shop online  Click & Reserve, Click & Collect Bring the webshop to the shop  In-store e-commerce Omni-channel strategy Consistent customer experience across integrated channels (shop, web, mobile,…) Omni-channel fulfilment
  4. 4. The new retail reality Retail challenges Enrich customer shopping experience Enable operational efficiency  How to reinforce customer loyalty? • Close to the customer • More customer interaction  How to survive competition? • Pure-play online retailers • International players  How to keep control on cost & margin and yet innovate and grow? • Make omni-channel strategy profitable
  5. 5. Fluidshopping: 6 value proposals 1. Customer interaction 2. Know your customer 3. Mobility & in-store experience Enrich customer experience Enable operational efficiency 4. Internet of Things 5. Secure Retail 6. Connected Store 18 March 2016 Sensitivity: Unrestricted 5
  6. 6. Enrich customer experience 18 March 2016 Sensitivity: Unrestricted 6 Enable operational efficiency
  7. 7. Internet of Things for retail
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  9. 9. 18 March 2016 Sensitivity: Unrestricted 10 Internet of Things 1. Asset tracking track & trace of assets (packages, shelves, pallets, shopping carts)
  10. 10. Filling the gap in mobile connectivity 11 Power Range
  11. 11. We invest in our networks to connect objects with the best technologies… Source: Machina Resarch Number of connected objects in the world in Bio (2012-2020) 70 60 50 40 30 20 10 Wired SIM based SIM less (Short range, LPWAN, etc.) 1 2 3 The connectivity • long range (+10kms) with deep indoor coverage without consuming too much power (>5 years battery life) • Narrowband in complement to SIM based 18 March 2016 Sensitivity: Confidential 12
  12. 12. Internet of Things (IoT) 13 1. The Thing objects & sensors that send/receive data 2. The connectivity to transport data 3. The application creates the value (combines data, puts logic in it, can act on object, …)
  13. 13. Smart tracking @ swissport 14
  14. 14. 18 March 2016 Sensitivity: Unrestricted 15
  15. 15. Smart tracking @ swissport
  16. 16. 18 March 2016 Sensitivity: Unrestricted 17 Internet of Things 1. Asset tracking track & trace of assets (packages, shelves, pallets, shopping carts) 2. Smart Parking 3. Smart Locker
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  18. 18. Smart Locker 21
  19. 19. Smart product scan 22
  20. 20. 18 March 2016 Sensitivity: Unrestricted 23 Internet of Things 1. Asset tracking track & trace of assets 2. Smart Parking 3. Smart Locker 4. Smart thermometer monitor refrigeration units
  21. 21. 18 March 2016 Sensitivity: Unrestricted 24 Internet of Things 1. Asset tracking track & trace of assets 2. Smart Parking 3. Smart Locker 4. Smart thermometer monitor refrigeration units 5. Smart building energy monitoring & facility management
  22. 22. Smart Data for retail
  23. 23. 18 March 2016 Sensitivity: Unrestricted 26 Customer analytics via Smart Data
  24. 24. 27 Call, SMS, surf, Location updates: 900Mi data points/day We aim to improve accuracy by using special Big Data techniques: 4500Mi data points/day … we catch location info from all customers on a 24/7 basis … we are able to build an anonymized ‘digital footprint’ for all mobile devices. Each time we call, sms, surf on the web with our mobile phone … … Proximus captures the contextual information or location coordinates.
  25. 25. Behind the scenes, building blocks of Proximus Analytics… 1. Data Sources & infrastructure 3. Solutions2. Algorithms & privacy … Proximus Analytics Platform Privacy Algorithms
  26. 26. Privacy by design 29 We provide you with rich insights only based on anomymized and aggregated data and thus fully respect our customer’s privacy
  27. 27. 30 Solutions so far … Event Analytics Visitor Analytics Event – visitor overview Service optimization Event improvement Cities – visitor overview Insight into activities Approach optimization
  28. 28. • Is my store located on the right location? • How many people come around my store… but never come in? • What is the most likely living and working place of passing crowd? • How many potential buyers come nearby a specific area? • How many potential customers come from abroad? 18 March 2016 Sensitivity: Unrestricted 31 Smart Data for retail
  29. 29. What’s next? Shop location Supermarkets, Chains, Hotels, Restaurants, … Importance of location Femto-cell Journey Analytics Traffic insights in a city Smart mobility Policy optimization Real-time Crowd Management Heatmap … 32
  30. 30. We enable enterprises and governements to take critical business decisions in disruptive new ways. We provide insights and recommendations built on facts rather assumptions. Making locations talk
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  34. 34. Thanks!

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