Luminous Tile is a technology-driven project that adds new functionalities to traditional ceramic tiles by making them light-emitting. The tiles, called Lumentile, can be used on walls and floors for various applications. Market analysis shows potential in the ceramic tile and lighting markets, particularly in Italy. Competitors currently exist but Lumentile offers complete installations and a flexible pricing strategy. The core team includes experts in architecture, technology development, project coordination, and business management. Partners provide additional expertise and research opportunities. An MVP prototype was well-received at Milan Design Week 2018. The business seeks investment to realize its potential as a new technology that can transform interior design.