Una piattaforma online in cui l'acquirente invia una richiesta a tutti i dettagli di cosa esattamente vorrebbe.

1. Don't search the Internet. Just ask us.
ineed

2. Don't search the Internet. Just ask us.
Try to search for the perfect laptop for Mattia.

3. Don't search the Internet. Just ask us.
It's not that easy, is it?
How long would that take?
Are you sure it's the right graphics card for Mattia?
Maybe too expensive?

4. Don't search the Internet. Just ask us.
Imagine ineed's formula of buying:
"I need a laptop with a good
graphic card! My budget is 600€.
Possibly not Apple."
"Hi, I'm Leonardo from Laptop Planet.
The latest model of Asus could be
perfect for you. It comes with a
GeForce GTX 1050, and it fits perfectly
into your budget. The cost is 589 €
including shipping "
Mattia writes: Leonardo answers:

5. Don't search the Internet. Just ask us.
How many people want customization?
63% of customers expressed
interest in purchasing
customized product
48% are willing to wait
longer for a personalized
product
1 out of 5 customers are
willing to pay a 20%
premium price
Source:

6. Don't search the Internet. Just ask us.
Target audience
E-buyers Retailers
Private E-sellers

7. Don't search the Internet. Just ask us.
Our value proposition
Customer's side Seller's side
Customer profile
Save Time
Characterization Shortens Times
Seller profile
Get in touch

8. Don't search the Internet. Just ask us.

9. Don't search the Internet. Just ask us.
E-buyer sends his
request
How ineed works?
Seller receive
notification on his
dashboard

10. Don't search the Internet. Just ask us.
Idea validation
We selected one category:
VINTAGE
Typical customers of this sector:
-are interest in details
-do not worry about the amount of time
taken to search for best product
-are passionate for customized products
General feedback about our service:
-2/3 sellers: are already willing to test
our platform
-1/3 of them: are already willing to pay
9,99 €/month

11. Don't search the Internet. Just ask us.
Marketing strategy
Google ads
Specific keyword targeting
An example: “Vintage Adidas Jogger”.
SEO
Content-oriented approach
The objective is to bring free organic traffic that will maintain customer
acquisition even without paid ads.
Social media
Heavy Instagram presence first.
A page with the pictures of items sold, new request, latest news.

12. Don't search the Internet. Just ask us.
Measurements and KPIs
The original price per click (PPC) is 20 cents
The expected conversion rate is 4%
Expected CAC 5€.
Goals for the end of the year:
Bring the PPC down to 10 cents
Increase the conversion rate up to 8%
Reduce the CAC down to 2€.

13. Don't search the Internet. Just ask us.
-Total Transactions 15.000 50.000 300.000 800.000--
-Total Sellers 1.000 3.500 10.000 16.000
-Sellers (free) 800 2.450 6.000 8.000
-Conversion 20,0% 30,00% 40,0% 50,0%
(free to premium)
-Sellers (premium) 200 1.050 4.000 8.000
-Price Premium 119,88 119,88 119,88 119,88
per year (in €)
Some numbers
Year 1 Year 2 Year 3 Year 4

14. Don't search the Internet. Just ask us.
Year 1 Year 2 Year 3 Year 4
2.000
1.500
1.000
500
0
Revenues and expenditures (in thousands €)

15. Don't search the Internet. Just ask us.
EBIT (€) -133.559,00 -51.176,00 43.280,00 188.956,67
Year 1 Year 2 Year 3 Year 4
Potential fund
needed to start
200 k

16. Don't search the Internet. Just ask us.
Our Roadmap
Ideation
Proof of concept and validation of the problem
Solution testing, MVP development / First seller partnerships /
Beta test
Business model validation / alternative income streams
MVP improvement / Website
Testing acquisition channels for buyers and sellers / Say, there
are Google, Facebook, and Social ads. We pick the best
performing one.
Increasing traffic by attracting more buyers and sellers.
Expanding to other cities/testing marketing channels
Done
Next steps

17. Founder
Matteo Saia
Leonardo Piazzotti
Ilia Boltianov Sahar MansarMattia Manzo
Univenture - StartupItalia Open Summit 2019 Milano Bocconi
Thank you for your attention.