As consumers grow smarter and information is easily accessible, brands have become more cautious about how they source their raw material, where they store it, sustainable practices, anticounterfeitsolutions and more price controlled systems to match competition.

1. What is a consumer centric supply chain?

2. Introduction
• COVID-19 has swiftly and visibly highlighted the critical importance of
supply chains in enabling the customer experience.
• There have been large shifts in consumer behavior across several
markets. And the responsiveness of the supply chain has been a key
factor causing a company to either gain or lose market share.
• A nimble, responsive supply chain starts with having data on your
supply chain and even as we look at 2021, surveys indicate that over
70% of management do not have sufficient visibility into their supply
chains.
• At the same time, today’s customers want personalized services and
fast delivery. Knowing your customers has become an important part
of supply chain success.

3. Customer Centric Suply Chain Model

4. Customer-centric Supply Chain
• To become truly customer-centric, supply chain teams must
partner and collaborate with marketing, sales and IT to ensure
that customer requirements are built into the structure and
metrics.
• The future-ready supply chain will focus on:
1) Micro-segmentation
2)Macro trends
3)Configure to order
4)Visibility

5. Micro-segmentation
• Micro-segmentation the supply chain can collect information of key
points such as:
1. DemographicGender, marital status, age, income level and level of
education.
2. GeographicalLocation data, such as country, state, regional area,
city and neighborhood.
3. PsychographicValues, attitudes, beliefs based on social status,
personality and lifestyle.
4. BehavioralLoyalty to a brand, purchase history and purchase intent.

6. Macro Trends
• Understanding the changing landscape of customer behavior has
significantly reshaped organizational operations, specifically the
supply chain.
• A decade back, consumers did not care about the product journey,
buying off the shelf was preferred instead of any online portal and
prices were not easily comparable.
• As consumers grow smarter and information is easily accessible,
brands have become more cautious about how they source their raw
material, where they store it, sustainable practices, anti-counterfeit
solutions and more price controlled systems to match competition.
• All this can only be achieved with a strong digital supply chain
operation.

7. Sepio Products
• Sepio Products is an IoT platform focused on transforming supply
chain security and efficiency by creating unique digital identities
for products and shipments and tracking them through their
lifecycle.
• Sepio is industry leader in security products and solutions
• Sepio has more than 2000 happy customers.
• Sepio has rich experience in supply chain & digital technologies.
• For more information about Supply chain, visit to What is a
consumer centric supply chain?

8. For more information visit our official website sepio products
Sepio Products