2017 has been a busy year so far in terms of driving sales across Newspapers and Magazines. A range of activities and initiatives have been developed and are in place which have all been designed to proactively drive sales across the supply chain.

1. Smiths News
HND
Campaign
• Xmas TV Listings
Campaign
• 249 independent customers
supported
• Distributed c.100k consumer
flyers
• +1.2% vs. non HND
customers
• Women’s Summer
Campaign
• Launched June 2017
• 150 independent customers
supporting
• c.60k consumer flyers
distributed
• SN Call centres supporting
with retail sell-in – secured
orders from the 150 customers
Seasonality
• Customer base reviewed and
seasonal customers identified
• Defined Seasonal supply
management strategy in place
to drive availability and sales in
key areas (aligned with
distributors
• Key dates and events
identified for 2017
• Key title focus
• Weekly reporting in place to
monitor performance
throughout seasonal period
• Travel seasonal plan
developed with support of
key retail groups
• In lifecycle performance
management through
SBR/AMO approach
• Bank Holiday parcels to non-
EPoS stores and
communication on house
overstocks
General Election
•Friday 9th June 2017
• A 45 minute cut-off extension
for ALL Smiths News depots
• The availability of second
distributions from all Smiths
News depots (at publishers’
requests)
• Second distributions inbound
cut-off of 7.30am
• Retail communication in place
to drive awareness
• C.2,200 customers selected
and available for 2nd
distribution across SN network
- Retailers based on volume,
footfall and location
SBR
• Service offer delivering
benefits for 7k retailers, across
500 top titles plus partworks,
specials and collectables
• Stock held back that would
normally be delivered on day 1,
and use retailer EPOS to
replenish during lifecycle
•Replenishments based on
forecasted demand or
triggering of thresholds
• Delivers the following benefits:
• Increased availability - 1m
sell outs prevented pa,
improving Availability by
2.3%
• Increased sales - extra £7m
a year
• Reduced unsolds, saving
8.8m copies for the retailers
• Reduced store stock holding
reducing workload and shrink
Driving Sales - Sales Activity

2. Smiths News
What’s In Store
New initiative from Instore & Smiths
News creating an online self-compliance
platform that pays customers to give
visibility of products in store to
distributors
• Instant, affordable access to the
independent retail footprint
• Image and data capture capability
• Real time response review
• Low cost access to your products on
display
• Tailored client specific survey
• Publishers get information, insight and
imagery: is my POS in place, is the
brand displayed as requested, is the
category well represented?
• Sales uplifts of up to 13.9% seen in
WIS retailers
SNapp
SNapp is a free mobile application that
allows retailers to manage their
interaction with us online. SNapp
enables customers to:
• Make alterations to their orders
• Claim for any missing titles and
organise credit
• Manage their due book
• Check on status of deliveries
• Receive important operational updates
and Promotional messages
• New desktop version of the app has
been developed – SNapp Online
• designed to allow as many of the key
customer transactions as possible to be
completed at a time that suits them
• Offers industry leading functionality
such as Home News Delivery ‘lock in’,
EPoS download to drive sales and
availability
Night Sales
• 73 former Newsflash customers
• 13 of those customers were already SN
customers open for news and supplies
were increased from Wednesday 3rd
May – all retailers saw a WOW
increase in overall national
newspaper sales
• 31 customers who traded with
Newsflash and not with SN were set up
either through City News where they
were 24 hours, or their respective
wholesale depot if not 24 hours
• The City News operation has grown by
1.7k copies per day since the
Newsflash closure
• A further c300 copies per day are going
through live news to former Newsflash
customers who are not trading 24 hours
Driving Sales - Sales Activity