Cikìs - pitch finale

1. Cikis
SUSTAINABLE FASHION YOU CAN TRUST
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2. F A S H I O N
2/162/30

3. F A S H I O N
3/163/30

4. FASHION
IS AMONG THE MOST
POLLUTING
INDUSTRIES IN THE WORLD
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5. OUR CHALLENGE
IS TO MAKE SURE THIS
DOES NOT
HAPPEN
ANYMORE
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6. CUSTOMERS
WOULD SPEND
MORE
CUSTOMERS
ALWAYS BUY
SUSTAINABLE
25% 11%
Quarto osservatorio nazionale sullo stile di vita sostenibile, 22 Marzo 2018, Lifegate
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OPPORTUNITY

7. 7/30
LOW FASHIONABILITY OF SUSTAINABLE PRODUCTS
LOW RELIABILITY OF BRANDS’ CLAIMS
LOW AVAILABILITY OF SUSTAINABLE BRANDS
PROBLEM

8. MATERIALS
DEFORESTATION,
FERTILIZERS,
NO RECYCLABILITY
PRODUCTION
WASTE,
INEFFICIENCIES,
CHEMICALS
TRANSPORT
CO2, DISTANCE BETWEEN
PRODUCTION AND SALE
DISTRIBUTION
LOW SALE TO
PRODUCTION RATIO
SOCIAL ISSUES
DELOCALIZATION,
WORKERS EXPLOITATION
PACKAGING
PLASTICS,
EXCESSIVE
VOLUME
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PROBLEMS OF A TRADITIONAL T-SHIRT

9. IS THIS BRAND SUSTAINABLE OR IS IT GREENWASHING?
PEOPLE ASKING ON FB GROUPS
RECYCLED COTTON, BUT
SHIPPED IN A TRUCK
3 LAYERS OF PLASTICS
PACKAGE
MADE IN CHINA
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10. PACKAGING
RECYCLED
MATERIALS
RECYCLED, ORGANIC,
RECYCLABLE
PRODUCTION
ZEROWASTE,
EFFICIENCY,
LOW CHEMICALS
TRANSPORT
CARBON NEUTRAL,
SHORT DISTANCE
BETWEEN PRODUCTION
AND SALE
DISTRIBUTION
HIGH SALE TO
PRODUCTION RATIO
SOCIAL IMPACT
JOBS TO DISADVANTAGED
PEOPLE
WE RAISE AWARENESS ON TRUE SUSTAINABILITY
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11. CIKIS SUSTAINABILITY INDEX (CSI)
WE TEST
BRANDS’ IMPACT
WE ANALYSE
ENVIRONMENT:
MATERIALS: 30.6%
PRODUCTION: 33.2%
DISTRIBUTION: 15.5%
PACKAGING AND
TRANSPORT: 20.7%
SOCIAL ISSUES
WE RANK
BRANDS
& COLLECTIONS
Algorithm icon made by Icon made by Eucalypt from www.flaticon.com
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12. 12/30
HOW CAN WE PUT CSI TO GOOD USE?

13. 13/30
CIKIS PLATFORM: BRANDS SIDE
TAKE THE TEST
AND GET THE
RANKING
ENTER THE
PLATFORM
IF YOU REACH
STANDARDS
BUY SUSTAINABILITY
SERVICES
ZERO-EMISSION
WEBSITE, GREEN
FLYERS, CARBON
NEUTRAL SHIPPING...

14. 14/30
CURATED
SUSTAINABLE
BRANDS &
PRODUCTS
TRANSPARENT
INFORMATION
CSI & FILTERS
SUSTAINABLE
BUYING
EXPERIENCE
GREEN SHIPPING,
WEBSITE &
PACKAGING
CIKIS PLATFORM: CUSTOMERS SIDE
Environment Labour
58%58%66%

15. CUSTOMERS SOLVE
THEIR NEEDS
BRANDS IMPROVE
IMPACT AND SALES
15/30
RESULT: A PLATFORM THAT RANKS SUSTAINABLE
BRANDS AND MAKES THEM ACCESSIBLE TO CUSTOMERS

16. WHOLE SUPPLY CHAIN
SMALL AND BIG BRANDS
DOW JONES
HIGG INDEX
CRADLE-TO-CRADLE
GOOD ON YOU
B CORP
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RANKABRAND
RANKINGS AND INDEXES

17. SUSTAINABILITY ANALYSIS
YOOXYGEN
ASOS
GATHER & SEE
REVE EN VERT
AMAZON
ALGONATURAL
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ECOMMERCES
FASHIONABILITY

18. RELIABLE
SCIENTIFIC-BASED
RANKING
ACCESSIBLE
TO SMALL & BIG
BRANDS
TRULY
SUSTAINABLE
BUYING
EXPERIENCE
18/30
COMPETITIVE ADVANTAGE

19. LARGER
BRAND &
CUSTOMER
BASE
BETTER
CUSTOMER
EXPERIENCE
NEW
STANDARDS
FOR
SUSTAINABILITY
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RESULT OF COMPETITIVE ADVANTAGE

20. GOOD ON YOU AVOCADOSTORE
1300 570K
BRANDS IN 2 YEARS VISITS PER MONTH
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MARKET VALIDATION

21. €89 BLN
ONLINE FASHION EUROPE
20%
LOHAS
€17.8 BLN
POTENTIAL MARKET
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MARKET SIZE

22. FEE FOR
RANKING
€200-4000
FEE FOR
SUSTAINABILITY
PACKAGES &
CONSULTING
€70-10000
COMMISSION ON SALES
30%
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BUSINESS MODEL

23. 1300
BRANDS ON
GOOD ON YOU
€2,000
AVERAGE FEE
€2.6 MLN
POTENTIAL REVENUES
FROM RANKING
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BUSINESS MODEL
FEE FOR RANKING + SUSTAINABILITY SERVICES
1/3
BRANDS GET
SERVICES
€2,500
AVERAGE FEE
€1 MLN
POTENTIAL REVENUES
FROM SERVICES

24. €17.8 BLN
POTENTIAL MARKET
30%
COMMISSION
€5.3 BLN
POTENTIAL REVENUES
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BUSINESS MODEL
30% COMMISSION ON SALES

25. DIGITAL MARKETING
& INFLUENCERS
SUSTAINABLE
COMPANIES
& NGOS
AMBASSADORS
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PROMOTION

26. INTERVIEWS &
CUSTOMER COMMENTS
ON SOCIALS
10 / 10 BRANDS
ACCEPTED
15K AT #SOSTENGO
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FEEDBACK FROM MARKET

27. BETA TEST LAUNCH EXPANSION
β
MARCH JUNE 2021
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ACTION PLAN

28. ISMAHEN
MIBE
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TEAM
SERENA
FOUNDER
MANGO, EXPEDIA
ALBERTO
MENTOR
AXURA
SIMONE
MIBE
KARIM
MIBE
BIANCA
MIBE

29. F A S H I O N
29/1
6
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30. SUSTAINABLE FASHION YOU CAN TRUST
shopcikis@gmail.com
shopcikis.com
THANK YOU AND
GET ONBOARD!
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