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Barbara Moretti
- European SMB Digital Product
Marketing Manager at Pitney
Bowes
La strategia mobile:
ottimizzazione, dati...
The communications challenge for
businesses
• Multiple channels
• 4G
• Generation D
• Combining old
with new
What are the rewards for getting it
right?
• You match expectation
• You can ramp up profit
• Survival!
European landscape: Mobile
• Mobile data traffic
increasing
• Italy least
competitive mobile
market; UK the most
• Italy h...
European landscape: Codes
• 60 mobile barcode
scans made a
minute
• Germany highest
users of QR codes
• Madrid top city fo...
How to capitalise on the digital
opportunity
• Embrace mobile
• Optimise on the move experience
• Combine with traditional...
• Top tips
• Create a mobile optimised
landing page
• Integrate mobile payments
technology
• Innovate with QR codes
• Moni...
The role of analytics within
• How to use social media and mobile customer data to improve
future targeting and campaigns
Current barriers
• Customer
awareness
• Retailer adoption
• Access to
technology
La strategia mobile ottimizzazione   dati e analytics per costruire il brand nell’era digitale e multicanale - dma june 2013
La strategia mobile ottimizzazione   dati e analytics per costruire il brand nell’era digitale e multicanale - dma june 2013
La strategia mobile ottimizzazione   dati e analytics per costruire il brand nell’era digitale e multicanale - dma june 2013
La strategia mobile ottimizzazione   dati e analytics per costruire il brand nell’era digitale e multicanale - dma june 2013
La strategia mobile ottimizzazione   dati e analytics per costruire il brand nell’era digitale e multicanale - dma june 2013
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La strategia mobile ottimizzazione dati e analytics per costruire il brand nell’era digitale e multicanale - dma june 2013

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La strategia mobile ottimizzazione dati e analytics per costruire il brand nell’era digitale e multicanale - dma june 2013

  1. 1. Barbara Moretti - European SMB Digital Product Marketing Manager at Pitney Bowes La strategia mobile: ottimizzazione, dati e analytics per costruire il brand nell’era digitale e multicanale
  2. 2. The communications challenge for businesses • Multiple channels • 4G • Generation D • Combining old with new
  3. 3. What are the rewards for getting it right? • You match expectation • You can ramp up profit • Survival!
  4. 4. European landscape: Mobile • Mobile data traffic increasing • Italy least competitive mobile market; UK the most • Italy highest mobile search usage and most frequent buyers on mobile
  5. 5. European landscape: Codes • 60 mobile barcode scans made a minute • Germany highest users of QR codes • Madrid top city for barcode scans • Spain least competitive market; UK and France the most
  6. 6. How to capitalise on the digital opportunity • Embrace mobile • Optimise on the move experience • Combine with traditional channels
  7. 7. • Top tips • Create a mobile optimised landing page • Integrate mobile payments technology • Innovate with QR codes • Monitor scans and click through rates • Support the multi-channel experience
  8. 8. The role of analytics within • How to use social media and mobile customer data to improve future targeting and campaigns
  9. 9. Current barriers • Customer awareness • Retailer adoption • Access to technology

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