Retail ppt of future store

1. Their Impact on Grocery Retailing
Future Store
Technologies

2. Introduction
● Around 2002, METRO Group collaborated
with MIT's Auto-ID center to test RFID and
new technologies in real-world retail.
● In 2003, they opened the "Future" Store in
Rheinberg, an innovative retail workshop for
everyday customers.
● The chapter discusses technologies in the
store, consumer and retailer use cases,
deployment, METRO Group's rollout
decisions, and the expected impact on
grocery retailing.

3. Personal
Shopping
Assistants and
Interactive
Kiosks

4. The Personal Shopping Assistant
(PSA) is a tablet with wireless
connectivity that attaches to a
shopping cart, offering consumers a
personalized shopping experience. It
aims to address the challenge of
cost-effective, high-quality customer
service in discount retail by acting as
a "personal shopper" during the
shopping trip.

5. PSA

6. The Technologies in the PSA
The Personal Shopping Assistant (PSA) combines existing
technologies, including,
• touch screens
• UPC scanners
• Wi-Fi
to offer consumers a mobile device for personalized shopping
assistant.
UPC scanning at the point of sale brought efficiency and data
collection benefits.
The PSA in the Future Store is mobile, using Wi-Fi for connectivity.

7. Consumer Use
Scenarios
1. Consumer with loyalty cards can use the PSA,
which recognizes and logs them in.
2. The PSA can offer product information and
recipes, and advanced search options based
on preferences.
3. Pre-scanned basket speeds up the process,
and there's a novel self-checkout option as
well, where customers act as cashiers by
scanning items themselves.

8. Consumer
Use
Scenarios

9. The Intelligent
Weighing Scale
1. The intelligent weighing scale in the Future
Store allows consumers to weigh produce,
obtain prices, and bar-coded labels.
2. Save time for consumers and labor for retailers.
3. The intelligent weighing scale offers product
information and recommendations, enhancing
the overall shopping trip.

10. Digital Advertising Displays
• The Future Store tested digital advertising displays, which are
flat screen displays connected to the local network.
• “Shelf talkers" that attract shoppers' attention.
• Interactive shelf talkers can aid in promoting private label
product.
• They may contribute to the "big bang" effect in promotions.
• They offer barcode scanning for price checks and product
information.

12. Electronic Price
Tags
1. Electronic price tags are a significant advancement for
retailers and consumers.
2. They eliminate pricing errors, save time at the
checkout, and reduce manual price change cost.
3. These tags also offer the potential for frequent price
adjustments.
4. Consumers benefit from price accuracy.

13. Thanks!