Feedon pitch finale

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People want to eat better but don’t know how!
75% of people
don’t know their
daily nutritional
needs
84,5% confer high
importance to
food
45,1% of people
are overweight or
obese in Italy
66,4% of diets fail
due to lack of time
PAIN SURVEY
1013 answers
from Northern
Italy in 3 days

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SOLUTION: FeedOn designs and delivers the meal YOU need

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5. A diversified yet complementary team to deliver in every
step of the value chain
Financial & Marketing Support: Alberto Alessandria, Carola Corradi, Chiara Curci, Miriam Fumagalli, Gabriele Marmonti
5
ALGORITHM

6. We have sucessfully tested our offer, delivering 800
meals in the Pavia area6
•2 catering
•2 gyms
8000,00 €
•20 meals per
day on average
40 days
• Calculations
handmade by
nutritionist
• In-house delivery
10,00 € per
meal
•WhatsApp
group for orders
60 testers

7. Feed On truly stands out from competition
7

8. Our ambitious growth plan is detailed in three
successive phases and well under way…8

9. …delivering growth and profits from day 1
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2019 2020 2021
Meals per day 250 1 100 2 300
Meals per year 89 015 310 437 643 146
Cities covered Pavia 2 Italian Cities 5 Italian Cities
Avg price per meal 10 € 10 € 10 €
EBIT 77 361,88 € 306 353,45 € 772 012,96 €
EBIT Margin 22 % 33 % 45 %
+ 87 %
350 507 €
915 181 €
1 707 820 €
+ 161 %
2019 2020 2021

10. Our ambitious investment plan will be financed by
Equity, hopefully Univenture and Private Equity funds10
CAPEX
Kitchen expenditures
Webiste & App
Recruiting & New city opening
Marketing
SOURCES
Equity
Univenture Fund
Investors
20 k
10 k
150 k
45 %
15 %
25 %
15 %
2019 - 2022

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14. RISK & COVERAGE (1)14

15. RISK & COVERAGE (2)15