Shabosh pitch
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This document presents a business plan for Shabosh, a modular dishwasher. Some key points: - Shabosh is a compact, plug-and-play dishwasher that is faster, uses less water, and is cheaper than traditional dishwashers. - The target market is young urban professionals who live in small spaces. Over half of households still hand wash dishes, representing a large market opportunity. - Market validation tests showed acquisition costs of $8-12 per customer and projections estimate the business will reach break even at 18,000 units sold in the first 16 months. - Upcoming milestones include producing the V3 prototype and launching a crowdfunding campaign to raise 150
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Shabosh pitch
- 1. Shabosh Business Plan Title Page The First Modular Dishwasher
- 5. PAGEShabosh 5 Far better at some key-things 5
- 6. PAGEShabosh 6 Why People didn’t buy a dishwasher? 74% Kitchen is too small Installation has additional costs 6 Too Expensive
- 8. PAGEShabosh 8 Why People didn’t buy a dishwasher? 74% Kitchen is too small Installation has additional costs 8 Too Expensive
- 9. PAGEShabosh 9 Why People didn’t buy a dishwasher? 70% It takes up to 20min per meal
- 11. PAGEShabosh 11 WHEN SOMEBODY ADDS ANOTHER PLATE TO THE SINK WHILE I AM WASHING THE DISHES
- 12. PAGEShabosh 12 We don’t believe it is a 3rd category device
- 14. PAGEShabosh Introducing Shabosh 50 sec washing cycle with 3.8L of water. 14 20X Faster than Handwashing
- 15. PAGEShabosh Installation free - Plug & Play Technology. 15 Introducing Shabosh
- 16. PAGEShabosh Modular Dishwasher to free up space when needed. 16 Introducing Shabosh Separable Components
- 17. PAGEShabosh 17
- 20. PAGEShabosh 20 One more thing…
- 22. PAGEShabosh Target Retail Price €99 + Vat 22 Introducing Shabosh
- 23. PAGEShabosh 23 There is a growing need for compact dishwashers in large metropolitan cities. PAGE North America and Europe Market Opportunity
- 24. PAGEShabosh 24 55% of Households still hand wash 174M Households are underserved Market Opportunity North America and Europe *Source: Statista
- 25. PAGEShabosh 25 66% Of Households have less than 3 occupants Market Opportunity North America and Europe 1 Person 34% 2 People 32% 3 People 16% 4 People 12% > 4 People 6% Households by Number of Occupants *Source: Eurostat
- 26. PAGEShabosh 26 Age: 24 – 28 years Share apartment with maximum 3 people Young Workers - Single or Couples University Students Abroad Age: 28 – 35 years Target
- 27. PAGEShabosh 27 Market Size North America and Europe TAM $20B SAM $12B SOM $4B TAM = Total Available Market (Households not served) SAM = Serviceable Available Market (Households occupied by singles and couples) SOM = Serviceable Obtainable Market (30% of population lives in Urban areas) North America Europe Asia Pacific Latin America Middle East & Africa 4.3% 3.9% 6.3% 5.2% 7.5% Low HighMedium CAGR% (2017-2025) Growth Momentum*
- 28. PAGEShabosh 28 Market Validation PRODUCTION COST COST OF ACQUISITION01. 02. PAGE RETAIL PRICE03.
- 29. PAGEShabosh 29 Cost of Acquisition Ads Performance The FB ads Showed above the average performance: CTR= 3,75% PAGE
- 30. PAGEShabosh 30 The Landing Page Test We brought 1600 leads to our landing page 11% Clicked on BUY NOW Cost of Acquisition
- 31. PAGEShabosh 31 100% 98% 13% 4.5% Expected Actual Actual Actual Total Sessions Sessions with Product Page Sessions with Add-to-cart Sessions with Transaction CAC= $8-12 Cost of Acquisition
- 32. PAGEShabosh 32 Market Validation PRODUCTION COST COST OF ACQUISITION01. 02. PAGE RETAIL PRICE03.
- 33. PAGEShabosh 33 Vendor Assessment Production partner has been selected and FOB cost set at $36.5 per Unit
- 34. PAGEShabosh 34 Market Validation RETAIL PRICE COST OF ACQUISITION01. 03. PAGE PRODUCTION COST02.
- 35. PAGEShabosh 35 Pricing Analysis 65%-75% Market Share
- 36. PAGEShabosh 36 Max Gross Margin at 120€ Retail Price Pricing Analysis
- 37. PAGEShabosh 37 Revenues Retail Price (Vat Exc) $99 Returns and Exchange (7%) $7 Net Revenue $92 COGS First Cost / FOB $36,5 Landing Expense $3,1 Customer Acq Cost (CAC) $9 Tax & Duty $3 Total Cogs $52 Gross Profit $40 Business Model (Online Distribution) 40% Gross Margin
- 38. PAGEShabosh 38 Projections BEP FY2 at month 16= 18.000 units sold $607.071 $2.749.213 $362.971 $1.784.809 $(125.704) $354.853 4.909 23.087 -2.000 3.000 8.000 13.000 18.000 23.000 $(200.000) $300.000 $800.000 $1.300.000 $1.800.000 $2.300.000 $2.800.000 $3.300.000 Unitsold RevenuesUSD Net Revenue Gross Profit EBITDA Unit Sold Y1 Y2
- 39. PAGEShabosh 39 • Launched goMEDICI.com and grew it to 50 people in US, Europe and Asia with over 4M USD in revenues. • Nominated for Forbes 30 under 30 in 2019 • FinTech Lecturer at Lumsa University • Wharton School and Hult Busienss school alumni. Raimondo Raffi Founder & Chief Product Officer ra.raffi6@gmail.com • Automation and Control Engineer at Università degli studi di Napoli Federico II • Software programmer in JAVA, C, C++, Matlab and Simulink • Modeling expert in CATIA, SolidEdge • Involved in several automation initiatives Nicolò Petrone Founder & CEO nicolo@gomedici.com Team
- 40. PAGEShabosh 40 Milestones and Future outlook V2 Prototype Produced and Under Testing Patent Submitted July 2019 August 2019 V3 Prototype Industrialization November 2019 February 2020 Crowdfunding campaign May 2020 Seeking 150K€ at 850K€ Pre-Money
- 41. PAGEShabosh 41 Team Members Federico Viganò Maira Januzzi Alexandra Habib alexandrahabib@gmail.commairajanuzzi@hotmail.comfedericoviganobusiness@gmail.com