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Laura "@pistachio" Fitton
Laura "@pistachio" Fitton

The document discusses microsharing and introduces the User Multiface Browser, a tool that aggregates various social media and communication feeds. It allows users to access messages and updates from platforms like SMS, IM, RSS, Facebook, and blogs across multiple devices. The document then discusses how social media can be used to connect people, cultivate relationships, share knowledge and ideas, and influence others through attention and value rather than self-promotion. It provides tips on how to effectively use social media by listening, being helpful and useful to others, and focusing on genuine human connections.

Technology
1 of 61
Microsharing. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio
One in a BILLION
One in a BILLION
WHAT IS IT?
What Are You Doing?
“ Use it Where You Think Best” -IBM ThinkPad
The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
 
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
 
 
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
 
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
WHY?
What’s it DO? Connect humans Surround you with motivating people Cultivate relationships Foster cohesion and affinity Maintain and grow your network Expose ideas and talent Flatten hierarchy
What’s it DO? Harness: power of loose ties Source products and solutions Query collective knowledge Knowledge-sharing/collaboration News and best practices Status, news and other alerts Slow-motion virtual summit Coordination of/at events
SO?
Influence (was) Attracting attention to yourself
Influence (is) Providing attention and value to others
Social Media is Nothing New
Photo Credit: (cc) jerryfletcher on flickr.com
Social Media is Knowledge
Knowledge is Socially Mediated
Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com
Knowledge is Socially Mediated
Knowledge is Social ly Media ted
Markets are Socially Mediated
Photo Credit: (cc) gregor_y on flickr.com
Markets are Socially Mediated
Markets are Social ly Media ted
Photo Credit: (cc) matrianklw on flickr.com
 
Externally Customer service Market awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking
Internally Sales Teams Event Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social
VALUE. visibility relevance relationships social capital community ideas trust research marketing networking customer service news sales SEO
 
HOW?
Listen.
Listen. Photo Credit: (cc) gari.baldi on flickr.com
Be Human.
Be Human. Photo Credit: (cc) gebala on flickr.com
Know Yourself.
Know Yourself. Photo Credit: (cc) gi on flickr.com
Be Useful.
Be Useful. “ Never Have an Ordinary Day.”® Photo Credit: (cc) my MacBook :-)
Help Others.
Help Others. Photo Credit: (cc) finds on flickr.com
Connect.
Connect. Photo Credit: (cc) eschipul on flickr.com
Crucial to success: “ Commitment to each other and to their joint future ” – David Maister
“ Ea ch morning they wake up loving Perl and loving one another in the context of Perl.” – Clay Shirky
Love Matters. Love Lasts.
Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com
Twitter isn’t Twitter.
Microsharing. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio

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