Social Media To Get More Business Dcwebwomen


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Social Media To Get More Business Dcwebwomen

  1. 1. Twitter/Flickr Use #dcww Thanks for coming
  2. 2. Social Media to Get More Business Shashi Bellamkonda Social Media Swami Network Solutions
  3. 3. Social Media - Opportunity to excel and level playing field Photo Credit: Stand out from the crowd
  4. 4. It’s not going away, it’s becoming more prominent <ul><li>Social Networking has been the global consumer phenomenon of 2008. 1 </li></ul><ul><li>Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. 1 </li></ul><ul><li>Facebook added its 200 millionth user on April 8, 2009. If Facebook were a country, it would be the fifth-largest in the world after China, India, the US and Indonesia. 2 </li></ul><ul><li>From January to March 2009, people ages 26 to 44 made up the fastest-growing segment of the US Facebook population 2 </li></ul><ul><li>1 </li></ul><ul><li>2 http:// =1007034 </li></ul>
  5. 5. Shoppers are everywhere
  6. 6. Twitter has made Dell $1 million in revenue <ul><li> </li></ul>
  7. 7. If chips can have their own page so can you!
  8. 8. Hurry ! Others have the same idea
  9. 9. 4 Point Social Media Strategy <ul><ul><li>Your Personal Brand </li></ul></ul><ul><ul><li>Connecting with Customers </li></ul></ul><ul><ul><li>Community Outreach </li></ul></ul><ul><ul><li>Get new business </li></ul></ul>
  10. 10. Become and Expert <ul><li>You have to learn the tools </li></ul><ul><li>Spend your own time </li></ul><ul><li>Find other enthusiasts/partners in crime </li></ul><ul><li>Invest time in attending offline events </li></ul>
  11. 11. Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: LISTEN PARTICIPATE Photo Courtesy: CONTRIBUTE Photo Courtesy:
  12. 12. Tactics
  13. 13. Listen :Google Alerts
  14. 14. Listen : Monitor Blog comments
  15. 15. Listen : Consider a Service like Radian 6
  16. 16. Other Listening Tools
  17. 17. Participate : Linkedin <ul><li>Visibility </li></ul><ul><li>Connections </li></ul><ul><li>Search Results </li></ul><ul><li>Advice </li></ul><ul><li>A new job? </li></ul><ul><li>Business Dev </li></ul>
  18. 18. Participate : Facebook
  19. 19. Whoa ! Hold on Facebook is personal?
  20. 20. Participate : Twitter <ul><li>Reply to all the people who @ you </li></ul><ul><li>Retweet or tweet interesting links </li></ul><ul><li>People like conversation </li></ul><ul><li>3 tweets a day keeps the doctor away </li></ul>
  21. 21. Participating with Comments and conversations <ul><li>Earn Credibility as an expert by helping others </li></ul><ul><li>Commenting is a way of conversation </li></ul><ul><li>Traffic from your comment to your blog </li></ul><ul><li>The Huffington Post Allows Top Commenters To Become Bloggers </li></ul>
  22. 22. Contributing to the Conversation : Blogs <ul><li>Write from the heart </li></ul><ul><li>Your sent email folder already has blog post in the making </li></ul><ul><li>Once a week is a good start </li></ul><ul><li>Link Out liberally </li></ul><ul><li>Turn on the comments </li></ul><ul><li>Respond to commenter </li></ul>
  23. 23. Contribution : Building your own communities <ul><li>Blog and community plug-ins </li></ul><ul><li>Social bookmarking </li></ul>
  24. 24. Contribution : Videos <ul><li>Easy to use tools </li></ul><ul><li>No expertise necessary </li></ul><ul><li>Hosting videos </li></ul>
  25. 25. Contribution: Podcasts and Radio Shows <ul><li>Podcasts may only be a phone call away </li></ul>Flickr photo by  Mark J Hunter
  26. 26. Contributing : Flickr <ul><li>More views than any of my Blog(s) </li></ul>
  27. 27. Providing Education / Resources
  28. 28. Small Business Success Index:
  29. 29. A few cool things like widgets
  30. 30. Built online relationships offline
  31. 31. Results
  32. 32. You may even be elected president Flickr photo   jmtimages
  33. 33. Google Juice <ul><li>Google results are from Social Media Profiles </li></ul><ul><li>From 250 to 35,000 </li></ul>
  34. 34. Online Positive Reputation Grows <ul><li>Network Solutions won the Society of New Media Communications and Research Award for Corporate Online Reputation Management </li></ul>
  35. 35. Earned Media
  36. 36. More Success <ul><li>Referrals for your business </li></ul><ul><li>Web Site /Blog Traffic </li></ul><ul><li>Comments/Conversation </li></ul><ul><li>Links </li></ul><ul><li>Your own community </li></ul>
  37. 37. Connections: Reinforcing offline connections
  38. 38. Your Social Media Plan <ul><li>Setup Alerts </li></ul><ul><li>Join and setup profiles in 3 social networks </li></ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul><ul><li>Converse, don’t sell </li></ul><ul><li>Answer questions and become an expert in your niche on LinkedIn </li></ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul><ul><li>Measure your efforts </li></ul><ul><ul><li>How many times were you mentioned </li></ul></ul><ul><ul><li>How many people read your posts </li></ul></ul><ul><ul><li>Inbounds links </li></ul></ul><ul><ul><li>Are your customers evangelizing </li></ul></ul><ul><li>Attend one local event a month </li></ul><ul><li>Ask for help from the community if you need it </li></ul>
  39. 39. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Small Business Success Index </li></ul><ul><ul><li> </li></ul></ul><ul><li>Network Solutions Blog : </li></ul><ul><li>Web Community Network : </li></ul><ul><li>Small Business Network : </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: </li></ul></ul><ul><ul><li>Digital Thoughts: </li></ul></ul><ul><ul><li>Restaurant Reviews: </li></ul></ul>Thank you Coupon for you or your friends