Social Media and Online Identity


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  • Pew: 75% who find news online get it either forwarded through e-mail or posts on social networking site Half of them (52%) forward the news through those means. Very few people nowadays (7%) are getting information from a single media platform. Only 17% — claim they read news in a national newspaper such as The New York Times or USA Today. News consumers today participate in the creation of news; 37% have contributed to news creation, commented on news or shared it via social media sites such as Facebook () or Twitter () .
  • Small things define who we are…. But must be smart with your exchanges. Lifecasting and mindcasting
  • Social platforms that make it easier for journalists and PR reps to contact one another Communication lines to run in both directions. Rather than having PR reps make the first moves all the time, now members of the media can put out requests for pitches from particular types of experts.
  • They are embracing ways to allow businesses to leverage the platform, ranging from integrated promotions and branded badges to fully customized campaign landing page Foursquare and similar services use smart phones' GPS capabilities to locate where users are and what's around them. Users can then "check in" to a venue by tapping it on a list — or typing in their own. Letting friends know where they are and what they're up to. Say you're at a bar, restaurant, coffeehouse or club. The idea is that if one of your friends sees your check-in and is nearby, they can swing by and hang out with you.
  • GYT or Get Yourself Tested (MTV and FourSquare) for STD offering a special virtual "badge" through September to people who do just that. Location-based apps help you reach out to consumers in your neighborhood. Starbucks offers a $1 off to mayors 27-year-old Patrick Kennedy is currently running for Congress as a Democrat from Arkansas, and is one of a few politicians who have. It shows their actions and follow their blue-collar places or fine dining establishments, etc. Wynn offers a free glass of champagne he ExploreChicago Foursquare initiative comes into play. The city’s badge-style approach — themed around Chicago’s unique way of life — to encourage visitors and residents to unlock the history and culture of Chicago is truly avant-garde. Gowalla, Loopt, Whrrl, SCVNGR…. Starbucks' deal with Foursquare and the New England Patriots' partnership with SCVNGR
  • News is about where you are right now
  • Facebook Places launched Aug 2010. users "check in" on their mobile phones so friends know where they're hanging out and what they're doing. Only on iPhone Important detail: If you're not comfortable with all your friends' friends seeing where you are, you can adjust your settings to prevent that, too. Otherwise, if you both check in somewhere, their friends can see your location. • Your check-ins likely will appear in the activity stream on the Facebook Places page for your location -- unless you change your settings. (Again, details to come.) Facebook Places pages will live on the Web as well in mobile, though the locus (so to speak) of activity is bound to be mobile.
  • Facebook Places will replace Facebook Fan Pages for local businesses once a business has claimed its Facebook Place page. If you search for a business name in the Facebook search box you’ll be able to find it and its Places or current Fan page. Unlike groups, fan pages are visible to unregistered people and are thus indexed (important for reputaion management, for example); Pages are public, groups are about controlled participation (5000) Unlike pages, groups allow to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his . Campaigns. Groups are generally better for hosting a (quick) active discussion and attracting quick attention. Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.
  • Google just acquired SocialDeck: gaming on mobiles and social gaming on FB
  • FarmVille sees its first growth in the past few months, gaining 2.2 million monthly active users.
  • The Facebook gift cards (pictured below) will be priced in three tiers: $15, $25, and $50. That is quite a few pink tractors in your favorite Facebook game.
  • Researcher Releases Facebook Profile Data
  • 78 percent of users returned to Facebook to access more news stories, Less than a half-hour after posting a story about Daniel Schorr's death , for instance, more than 500 people had already commented on it. We definitely don't post every story. NPR publishes dozens of stories per day, and we typically post 8-10 items on Facebook each day. Perhaps the most powerful use of Facebook is as a sourcing tool.
  • The Web is Dead ---- Social networking Apple just announced yesterday social network for music and pay-per-view tv system. Looks a lot like FB.  verified users and their credit-card numbers, more than 160 million of them. People can say that anyone can follow them, or they can choose to require approval before others can follow them. "You can get as private or public as you want," he said. Ping is available to all 160 million iTunes users. Apple TV-It's also geared for renting media, which is why the new price of $100 (OK, $99) is reasonable. TV show rentals, as expected, are now 99 cents. First-run HD movies are $4.99. Shows from Fox and ABC are available, but the other studios are not on board yet. AirPlay can stream content from an iOS device, like an iPad, to Apple TV. "You are going to be able to be watching a movie, come into your living room and press a button and continue watching it on your TV. It is going to be pretty cool."
  • Flickr's #hurricaneearl stream
  • Superscreen shot
  • https://vizibility.coma google button add-on that can highlight your positive google results.
  • Reflection paper
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