Slides that supported my talk at Agents of Change 2013, as featured in the Portland Press Herald: http://www.pressherald.com/business/Firms-urged-to-cultivate-screaming-raving-fans.html
2. Laura Fitton, May 2007
Homebound mom.
Two kids under two.
NO business
network in Boston
What’s
Web 2.0?
Where do I
upgrade
my
browser?
Twitter
is
Dumb!
4. Laura @Pistachio Fitton
“Excited & geeky about
where all this leads!"
@pistachio Founder
(acq. By HubSpot)
Twitter for
Dummies
Inbound
Marketing
Evangelist
A lotta
Twitter
Readers
10. SO WHY DO MARKETERS
WAKE UP AND SAY:
“Let’s make an ad”?
11. 11
Your customers are relying more &
more on social. 9 out of 10
9 out of 10 Internet users visited !
a social networking site each month in 2010.
SOURCE: COMSCORE, FEBRUARY 2011
12. 12
1 out of every 8
minutes online !
is spent on Facebook.
SOURCE: COMSCORE, FEBRUARY 2011
14. What we really need is
a mindset shift that will make us
relevant to today’s consumers,
a mindset shift from
‘telling & selling’
to building relationships.”
14
JIM STENGEL
FORMER GLOBAL MARKETING OFFICER !
FOR PROCTER & GAMBLE
“
25. TWEET QUOTE!
“Make the customer
the hero of your
story.
ANN HANDLEY
CHIEF CONTENT OFFICER
MARKETINGPROFS
Image Credit: Fotographia Guerilla
TWEET EBOOK!
34. To
build
ANY
social
following…
Take
Good
AMAZING
Care
of
The
Network
You
Already
Have
35. 35
Be
generous.
• THE MORE YOU
GIVE, THE MORE
YOU GET
• BUILD TRUST,
CREDIBILITY, &
GOODWILL
• INCREASE # OF
PAGES & INBOUND
LINKS
36. 36
Make !
stuff !
people !
want.
• EDUCATIONAL EBOOKS
• HOW-TO VIDEOS
• ONLINE CALCULATORS
• PLANNING TOOLS
• ANSWERS TO COMMON QUESTIONS
37. 37
Be helpful.
Helpful
Relevant
Remarkable
Frequent
ask yourself how you can be of service to
your current and potential customers. What
problems can you solve? What questions can
you answer? What knowledge can you share?
Read more: http://blog.hubspot.com/blog/
tabid/6307/bid/10291/Helpful-is-the-New-
Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
79. Twitter for AOC: NOW, YOU
• See how YOU’RE doing…
http://grader.com
• Try Social Inbox:
http://bit.ly/trySI
80. Next Steps?
q Grade YOUR Marketing.
http://Grader.com
q Get FREE marketing help.
http://Blog.HubSpot.com
q Try Social Inbox.
http://bit.ly/trySI
q Learn more about us
www.HubSpot.com
Laura Fitton, Inbound Marketing Evangelist
@pistachio | pistachio@hubspot.com
For the love
of marketing.