A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl
8. A short recap
Social Media is bigger than Sex on the web....
If Facebook were a country, it would be bigger than the
US
9. A short recap
Social Media is bigger than Sex on the web....
If Facebook were a country, it would be bigger than the
US
80% of companies use social media for recruitment
10. A short recap
Social Media is bigger than Sex on the web....
If Facebook were a country, it would be bigger than the
US
80% of companies use social media for recruitment
95% of these use Linkedin
11. A short recap
Social Media is bigger than Sex on the web....
If Facebook were a country, it would be bigger than the
US
80% of companies use social media for recruitment
95% of these use Linkedin
Fastest growing segment on Facebook is: Females
between 55 and 65......
12. A short recap
Social Media is bigger than Sex on the web....
If Facebook were a country, it would be bigger than the
US
80% of companies use social media for recruitment
95% of these use Linkedin
Fastest growing segment on Facebook is: Females
between 55 and 65......
Youtube is the 2nd largest search engine in the world
13. A short recap
Social Media is bigger than Sex on the web....
If Facebook were a country, it would be bigger than the
US
80% of companies use social media for recruitment
95% of these use Linkedin
Fastest growing segment on Facebook is: Females
between 55 and 65......
Youtube is the 2nd largest search engine in the world
Wikipedia is as accurate as Encyclopedia Brittanica
14. A short recap
Social Media is bigger than Sex on the web....
If Facebook were a country, it would be bigger than the
US
80% of companies use social media for recruitment
95% of these use Linkedin
Fastest growing segment on Facebook is: Females
between 55 and 65......
Youtube is the 2nd largest search engine in the world
Wikipedia is as accurate as Encyclopedia Brittanica
25% of search results for the Top 20 largest brands are
links to user generated content.
15. A short recap
Social Media is bigger than Sex on the web....
If Facebook were a country, it would be bigger than the
US
80% of companies use social media for recruitment
95% of these use Linkedin
Fastest growing segment on Facebook is: Females
between 55 and 65......
Youtube is the 2nd largest search engine in the world
Wikipedia is as accurate as Encyclopedia Brittanica
25% of search results for the Top 20 largest brands are
links to user generated content.
78% of consumers trust peer recommendations and
only 14% trust advertising..
16. A short recap
Social Media is bigger than Sex on the web....
If Facebook were a country, it would be bigger than the
US
80% of companies use social media for recruitment
95% of these use Linkedin
Fastest growing segment on Facebook is: Females
between 55 and 65......
Youtube is the 2nd largest search engine in the world
Wikipedia is as accurate as Encyclopedia Brittanica
25% of search results for the Top 20 largest brands are
links to user generated content.
78% of consumers trust peer recommendations and
only 14% trust advertising..
Only18% of TV campaigns generate a positive ROI.
36. WHAT CAN WE LEARN?
Global presence is good, but adapt locally.
Digital has a central role and serves Marketing, PR
and Customer Service
Choose and create the content that your brand fans
are going to find relevant
at opportunities to drive sales, to drive customer
satisfaction, and to save money
Look at the metrics:
“free pastry day” drove 1 million extra customers to
the stores who bought coffee and claimed their free
pastry
39. COMMUNITIES
The community should have a purpose
Put community at the heart of what you do
Select the right tools
Dedicate proper resource
Understand that your users are not all the same
Don't broadcast at your community
Remember that community members are people
42. THE FACTS
Lots of effort
Linkes to all relevant social profiles
Booking online with instant sharing
Staying involved with the local community
Website visits have more than tripled
75% of business is generated online
43.
44. THE FACTS
Specialty shop for homemade and vintage looking gifts
Facebook, Twitter, Etsy, Blog
Increase in website visitors
Increase in followers
Interactions increase
Sales increase
Free publicity
Never underestimate the word of mouth
52. WILL IT BLEND?
The company: Blendtec
Their product: blenders
Facts: iPhone video has been watched 9 million times in 3 years
The iPad video has already been watched 8.6 million times in 5
months!
The series has gathered more than 135 million hits and is not
slowing down.
Annual sales in 2006, prior to the iPhone video:
40 million US
Sales increase since 2006: 700%
53.
54.
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56.
57. THANK
YOU
Jan Kees Fokkens
jankees@42republic.nl