Definition: Social Media Ambassador •
Any stakeholder who is passionate about your organization • Shares information about your organization on social channels • Asks their online social networks to support to the organization.
Coordinating & Amplifying Social Media
Ambassadors = Impact “When you hear an idea from two people, it counts for twice as much as if you randomly hear it once. And if you hear an idea from ten people, the impact is completely off the charts compared to just one person whispering in your ear. Coordinating and amplifying the evangelists of your idea is a big part of the secret of marketing with impact.” Seth Godin
Start With Your Insiders!! Staff
Board • Believe in your organization • Have the desire to work to make things better • Understand your nonprofit mission and the bigger picture • Already have great stories about your organization • Have networks who may already be interested in your organization • Know your organization and industry really well • May already be using social media channels
Social Media Ambassadors: Support, Activate
• Survey of social media use • Review guidelines • Training sessions • Stories • Brand collateral • Brand social media • How to support with personal social media accounts • Fun Contest • Activate and Support for specific campaigns
Provide A Communications Toolkit with
Basics • Overview of organization and campaign • Talking points • Brand and Staff social media accounts • Hashtags • Sample FB Updates • Sample Tweets • Sample LinkedIn Updates • Visual Content for different channels, different campaign messages • List of collateral materials online – logos, important links, etc.
Summary 1.Establish objectives – financial
and non- financial 2.Start internally with staff and board 3.Build a base of external ambassadors 4.Arm them with a toolkit to spread the word on social channels with great content 5.Encourage and support storytelling 6.Activate, Support, Coordinate 7.Have fun!!