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Social Media 101: Getting engaged


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The deck I use for a half-day social media seminar I lead for a creative-training company. Building a profile, setting up a listening post, social media PR, and the art of business conversation online. Covering what I call the Big Three (Twitter, Facebook, and LinkedIn), as well as blogging, editorial calendars, and image-sharing platforms.

Published in: Social Media, Technology, Business
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Social Media 101: Getting engaged

  1. 1. Social Media 101@Mighty Casey Media LLC
  2. 2. OK - so what IS Social Media? @Mighty Casey Media LLC
  3. 3. Why use it? • Tell your story • Create a community • Learn something • Teach something • Build something @Mighty Casey Media LLC
  4. 4. It’s all about CONTENT • Share relevance, not trivia • What story are you telling? • Build engagement: be human • Who, what, when, where, why, how @Mighty Casey Media LLC
  5. 5. Most critical tool: Two of these - use ‘em @Mighty Casey Media LLC
  6. 6. twitter It’s a cocktail party conversation @Mighty Casey Media LLC
  7. 7. facebook now we’re at a dinner party @Mighty Casey Media LLC
  8. 8. LinkedIn you’re attending an industry conference @Mighty Casey Media LLC
  9. 9. Blogging 101 • if you do only one “social” thing, make it blogging • establish an editorial calendar • follow it • use a comment management system @Mighty Casey Media LLC
  10. 10. Ready for your closeup? • Camera-shy? Use PowerPoint. • Keep them short and snappy. • Funny REALLY helps here. @Mighty Casey Media LLC
  11. 11. Where are you? • Great engagement tools for brick and mortar businesses • Offer deals, get instant feedback @Mighty Casey Media LLC
  12. 12. Social Imagery •Rising in use by millennials •Great tool for imagery pros (photogs, designers) @Mighty Casey Media LLC
  13. 13. the new kid • adds to your Google search weight • social-media insiders hang here • some great tools like Hangout @Mighty Casey Media LLC
  14. 14. Managing it all organizing chaos @Mighty Casey Media LLC
  15. 15. @Mighty Casey Media LLC
  16. 16. Brand Management 101 • always be listening • draw up an SM policy • enforce that policy • never be defensive • ALWAYS tell the truth! @Mighty Casey Media LLC
  17. 17. @Mighty Casey Media LLC
  18. 18. Social media policy @Mighty Casey Media LLC •Clarity •Purpose •Empowerment
  19. 19. Recommended Reading •Mashable •Social Media Today •Buzzfeed •TechCrunch •ReadWriteWeb @Mighty Casey Media LLC
  20. 20. ? @Mighty Casey Media LLC Got questions? @MightyCasey MightyCasey online