To serve your company well, your marketing must be USEFUL to your target audience. It must be inbound, drawing people to your site and genuinely serving them. Most companies have useful products and even useful companies, but far too few create useful, inbound, marketing.
2. Laura @Pistachio Fitton
“Excited & geeky about
where all this leads!" Twitter
for
Dummies
Inbound
Marketing
Evangelist
85,000
Twitter
@pistachio Founder Readers
(acq. By HubSpot)
7. Influence (IS)
Provide attention & value
to others
8.
9.
10. “
If you have more money than brains,
you should focus on outbound
marketing. If you have more brains
than money, you should focus on
inbound marketing.
GUY KAWASAKI
FORMER CHIEF EVANGELIST, APPLE
CO-FOUNDER, ALLTOP.COM
Image Credit: RangerRick!
20. Website Blog SEO Social Blog
Media PPC Creation
Landing Lead Lead Press
Nuturing Email Mgmt Webinars
Pages Releases
Analytics A/B Test Mobile Sales CRM Your Idea
Intel
41. INSPIRED?
Start working on your success
story online. Sign up for a
HubSpot free trial and see how
the interaction of content
creation, engagement and
analytics leads to awesome
marketing results.
Sign Up for HubSpot’s
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42. THANK YOU
Laura Fitton @pistachio
THANK YOU pistachio@HubSpot.com
THANK YOU