Igniting Viral Campaigns By Creating Relevant Conversations

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Learn how companies of all sizes including major brands are taking advantage of the tools , trends and technology to cut through the noise and connect with potential customers.

Larry Bailin, CEO, Single Throw Internet Marketing (Twitter @LarryBailin)

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Igniting Viral Campaigns By Creating Relevant Conversations

  1. 1. Igniting Viral Campaigns Larry Bailin, Author of the bestselling marketing book, Mommy, Where Do Customers Come From? and CEO, Single Throw Internet Marketing
  2. 2. CLICKING ASS! ™ Larry Bailin, Author of the bestselling marketing book, Mommy, Where Do Customers Come From? and CEO, Single Throw Internet Marketing
  3. 4. Good News!
  4. 5. Mommy, Where Do Customers Come From? Second Edition Available in bookstores and online NOW!
  5. 6. Better News!
  6. 7. First Step in Igniting ANY Campaign
  7. 8. Pre-Ignition
  8. 9. Silent Generation 1925 – 1942 Baby Boomers 1942 – 1953 Generation Jones (Barack Obama) 1954 – 1965 Generation X 1966 – 1980 Generation Y (millennials) 1981 - 1995 Customers through the generations
  9. 10. Viral (?) Video
  10. 11. “ Of the nature of, or caused by, a virus," see virus. Viral Vir-al 
  11. 12. “ a corrupting influence on morals or the intellect” Virus Vir-us  [vahy-ruhs]
  12. 13. “ a segment of self-replicating code planted illegally in a computer program, often to damage or shut down a system or network.” Virus Vir-us  [vahy-ruhs]
  13. 14. “ Something that poisons one's soul or mind” Virus Vir-us  [vahy-ruhs]
  14. 15. “ Foul or malodorous fluids ,sticky substance, agent that causes infectious disease” Virus Vir-us  [vahy-ruhs]
  15. 16. “ Extremely simple microorganisms” Virus Vir-us  [vahy-ruhs]
  16. 17. “ Any of various extremely small, often disease-causing agents” Virus Vir-us  [vahy-ruhs]
  17. 18. These videos were viral by accident But were they successful ?
  18. 19. These YouTube celebs never setout to make a profit … … and they didn’t
  19. 20. Could these YouTube celeb videos have been ignited for profit?
  20. 24. How do you ignite a viral campaign? Learn to influence
  21. 25. The greatest book ever written on viral, social and affiliate success.
  22. 27. Why is this campaign Clicking Ass? It evokes emotion Humor Desire Belonging Trust Anticipation Excitement Fear
  23. 28. <ul><li>Sales is about persuasion , persuasion requires emotion , emotion requires connection , connection leads to action . </li></ul>
  24. 29. The Character Connection
  25. 32. CHARACHTER MUSCLE!
  26. 33. a story about Ronnie Coleman and a candy bar
  27. 36. <ul><li>Why “Ronnie Coleman Interview ” not “Ronnie Coleman Video ” </li></ul>
  28. 38. Community Connection
  29. 44. 10 Video Entries 14 Video Entries
  30. 45. <ul><li>Hundreds of thousands of views </li></ul><ul><li>20 YouTube honors </li></ul><ul><li>40 plus entries </li></ul><ul><li><$100,000 budget </li></ul>
  31. 46. Leverage your networks
  32. 50. Don’t “F” it up!
  33. 51. Social media with no strategy drives “ Traffic ” Strategic thought and value creates “ Revenue ”
  34. 52. Thinking like a customer
  35. 54. Don’t focus on the “ features ” focus on the “ benefits ”. No bells and whistles!
  36. 55. All bells and whistles do is make noise
  37. 56. You have 5 to 8 seconds to make a connection. It only takes a split second to get the wrong message.
  38. 58. Learn how to shine!
  39. 59. <ul><li>Religious 278 </li></ul><ul><li>Health 176 </li></ul><ul><li>Family Guy 25 </li></ul><ul><li>Knitting 15 </li></ul><ul><li>Science 14 </li></ul>
  40. 60. Social Rules
  41. 61. <ul><li>Social Rule #1 </li></ul><ul><li>“ You are judged by the company you keep” </li></ul>
  42. 62. <ul><li>Social Rule #2 </li></ul><ul><li>“ Treat people the way you would like to be treated” </li></ul>
  43. 63. <ul><li>Social Rule #3 </li></ul><ul><li>“ If you keep doing that you are going to go blind” </li></ul>
  44. 65. Best Hardwood Flooring
  45. 66. “ Hardwood floor is a material that has fascinated humans for thousands of years”
  46. 67. <ul><li>Things are not what they used to be </li></ul>
  47. 68. <ul><li>How are you going to end the decade? </li></ul>
  48. 69. <ul><li>Things are not going to get easier. If you want to survive, if you want to win… </li></ul><ul><li>… You have to FIGHT for it! </li></ul>
  49. 71. <ul><li>Are You Ready </li></ul><ul><li>to Start Clicking Ass! ™ </li></ul>
  50. 72. 1 Bestselling Marketing Book, Mommy, Where Do Customers Come From? Resources to Remember The Website: MommyWhereDoCustomersComeFrom.com The Blog: ConnectedCustomers.net The Podcast: MomentsinMarketing.com The Company: SingleThrow.com Twitter.com/larrybailin Facebookcom/larrybailin

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